| Author | Message | ||
| Michael Basic (Sensational1)
New member Username: Sensational1 Post Number: 20 Registered: 2-2003 |
I also agree with having the advertisements at the bottom to be more effective. Our threads here start at the bottom and then scroll up. As soon as I click a topic, I scroll all the way to the bottom to read the first post. I stop at the bottom to start reading and I would spend more time at the bottom than at the top. Plus, as we get to the end of threads, people tend to digress from topics and the posts near the end usually have less content and people skip over them, and hence skip over the ads at the top too. But, hey, I could be a complete idiot too. | ||
| Taek-Ho Kwon (Stickanddice)
Intermediate Member Username: Stickanddice Post Number: 2046 Registered: 11-2002 |
>>Any ideas how FerrariChat.com can provide a better balance of sponsor exposure and not annoying the users?<< Not really. When implementing advertising within a website it shouldn't just be something that is slapped on after one figures out what they want the website to do. It has to be implemented during the design period. You've mentioned you had some changes in mind for FChat. Don't know what they are and I'm not sure what direction you want to take it so I really have no productive advice. Cheers | ||
| Thomas I (Wax)
Junior Member Username: Wax Post Number: 200 Registered: 7-2003 |
Mark, I respectfully disagree with that contention. As is, in terms of blueprinting, it's a well-designed layout that serves advertisers wants/needs without annoying end-users who, in turn, are enticed to click ads without having their arms twisted. Non-intrusive, fast-loading graphics placed in a schema which even fits with the "Sponsor" page as well, including size of clickable pic-links. However, On Forum Topics, the chief complaint/annoyance with any advertiser marketing wares or services easily comes off as Spam. | ||
| Jason W (Pristines4)
Member Username: Pristines4 Post Number: 624 Registered: 12-2002 |
Rob, A few other webboards have specific forums for their sponsors to post ads, good buys, news, specials, etc. Just a thought. | ||
| Mark (Study)
Member Username: Study Post Number: 745 Registered: 10-2001 |
"Any ideas how FerrariChat.com can provide a better balance of sponsor exposure and not annoying the users?" Your ad box is upper left on each thread. I think you should put it lower and make it longer (full screen width, but still only 1,5 inch high) Put it right under yellow bar that says <previos> yellow bar. Not more graphics to slow page down...but better placement? Just an idea. I never scoll to top of page, past content when reading a thread. Best thing you have done... is not put photos of cars next to peopels names. I hate boards like that.. they take for-ever to download. | ||
| Rob Lay (Rob328gts)
Board Administrator Username: Rob328gts Post Number: 6102 Registered: 12-2000 |
Any ideas how FerrariChat.com can provide a better balance of sponsor exposure and not annoying the users? | ||
| Taek-Ho Kwon (Stickanddice)
Intermediate Member Username: Stickanddice Post Number: 2044 Registered: 11-2002 |
Mike, >>Putting aside all discussion that "there's no more money to be made on the internet" and that "internet advertising" is dead... << One of my companies is avidly involved in various aspects of web advertising and it is faaaaar from dead. BUT, the forced adverts a la weather.com, mtv.com and such are under quite a bit of fire as far as their effectiveness vs. nuisance factor. >>What do you do? How do you get companies (American Express, movie companies' movie trailers, etc) to pay you for their impressions?<< You get in contact with their marketing folks and present your proposal. Make sure your numbers are validated and that you don't under/over quote prices. Contact a marketing research company for help. There are definitive industry standard practices as far as dollar per view/user/transaction and such. Big companies like Amex or "movie companies" generally like to deal with other "big companies" who present everything nice and neat and justify cost. Just me 2 cents.  Cheers | ||
| Thomas I (Wax)
Junior Member Username: Wax Post Number: 197 Registered: 7-2003 |
Hottest sector: http://www.internetnews.com/index.php/4671 One must bear in mind Cost-per-click: http://www.internetnews.com/IAR/article.php/3066971 Interactive Advertising: http://www.iab.net/ The alternatives: 8961_874501%2C00.html,http://adres.internet.com/feature/article/0,,8961_874501,00.html | ||
| Mike Procopio (Pupz308)
Member Username: Pupz308 Post Number: 505 Registered: 10-2002 |
I'm trying to work through a few things here re: selling Internet advertising. Putting aside all discussion that "there's no more money to be made on the internet" and that "internet advertising" is dead... ...Let's say that somebody was in a position to provide a new service, one that was online only, with no physical transfer of goods, etc. Continuing, imagine a site that could attract, say, 75,000 visitors per month (approaching 1 million visitors per year). By visits I don't mean page "hits"--I mean 75k/mo uses of the service. This service would not cost anything up front, so is "free" in that sense, but the consumer of this service would provide payment by way of viewing an advertisement, say, 15 second ad. The service would be of a nature where a 15 second style ad--like a movie preview or one of the (very tasteful, I must say) "dynamic" DHTML/flash/shockwave style ads now appearing on www.weather.com and www.gamespot.com (visit those sites to get an idea of what I'm talking about). So, you've got a market for 1 million views of a 15 second spot per year. What do you do? How do you get companies (American Express, movie companies' movie trailers, etc) to pay you for their impressions? What can you expect to get, say $.01 for each "impression" or enforced-viewing of this 15 second spot? |