| Author | Message | ||
| Erich Walz (Deleteall)
Junior Member Username: Deleteall Post Number: 60 Registered: 12-2001 |
I heard that Ferrari really is considering making an SUV. Does anyone know if that's true? Seems more plausible considering some of the other ventures they're considering. You'd think they'd at least wait and see how the Porsche Cayenne is recieved. | ||
| James Dixon (Omnadren250)
Junior Member Username: Omnadren250 Post Number: 116 Registered: 7-2001 |
At least Porsche sticks to making automobiles when they "sell out",not theme parks and hotels. James | ||
| Bill Sawyer (Wsawyer)
New member Username: Wsawyer Post Number: 38 Registered: 2-2002 |
I have to agree with Jack--and I'm a Marketing guy. The world is over commercialized these days and nothing means anything anymore as a result. Las Vegas casinos are more suited to Lamborghini than to Ferrari. The lawyers in the audience will appreciate the fact that I think we are no more than five years away from a public backlash against marketers. Soon people will forget their lawyer jokes and marketing jokes will be the rage... | ||
| Jack (Gilles27)
New member Username: Gilles27 Post Number: 10 Registered: 3-2002 |
I've always kind of thought that Vegas represents the opposite of what Ferrari is all about. Don't get me wrong--hard to beat a weekend in Vegas w/the guys. (Look out--deep comment coming) We live in a world that's become too homogenous and over-marketed. Exclusivity is an endangered species, and I hope Luca does the right thing by keeping Ferrari out of this game. I couldn't agree more with the Harley comparison. I cringe, thinking of all the Hollywood "Ferraristi" celebrating the opening of "Cafe Ferrari Des Moines"... | ||
| Mark (Study)
Junior Member Username: Study Post Number: 193 Registered: 10-2001 |
No I have a Honda umbrella for when its really raining. The Ferrari umbrella would lose to much of its value if I open it up too much  | ||
| Edwin F Herr lll (Letsgofst)
New member Username: Letsgofst Post Number: 49 Registered: 9-2001 |
It sounds like to me that present Ferrari merchandise has some of the same characteristics as the cars. They look great standing still but are overpriced, fall apart with minimal use and are expensive to maintain. Dare you take your official Ferrari umbrella out in the rain?????? | ||
| Jay P. Ross (Eilig)
New member Username: Eilig Post Number: 22 Registered: 8-2001 |
I don't think Enzo would like any of this. | ||
| Nika (Racernika)
Member Username: Racernika Post Number: 332 Registered: 12-2001 |
I saw that new Mercedes in Florida the other day (??C230?) It's the one that will sell for the $30G range. It has the same lines as a DaimlerChrysler NEON! I swear to you it is a NEON in disguise (Front and BACK!!) with maybe a MB engine and name plate. (I assume it was at RennTech getting some work on it from the other badge on it) | ||
| Mark (Study)
Junior Member Username: Study Post Number: 192 Registered: 10-2001 |
I've got a few 1/18th die-cast cars on my desk at work. Sad but no Ferrari's. HotWheels took over making all the F-cars and I just don't like the quality and detail. MaiSto and Kyosho both make such highly detailed models...I guess I'm spoiled. From this example.. Ferrari is not worried about high quality mass marketing. But then again... nothing wrong with foucusing on High profit licensing. I bet Hot-wheels could sell more model cars cheaper ( to more kids ). | ||
| Tim Gendreau (Tim)
New member Username: Tim Post Number: 28 Registered: 3-2002 |
Maybe Ferrari can do like Mercedes, BMW, Jag, etc. and come out with a model that retails for $29,999. that way they can capture the low end market of people that always wanted to own a Ferrari but could never afford it. A minivan would be cool too and an SUV, they could license the name to Cadilac and they could do an equally as ugly Ferrari model as the escalade. big 24" chrome wheels 1/2" tall tires, chrome everything, tint the windows black, vehicle is red in color of course, with a cavallino that covers the entire side door and a 3' tall one on the rear. I agree with the rest of you, must be exclusive, low production, the cars arn't so other merchandise must be high quality not the current junk, its embarasing. maybe Ferrari could just team up with the Venition and build a corner out with a restuarant-5 star, gift shop - very high quality produts, museum, etc. I hope it doesn't happen for our sake. if it does, hello Lamborgini. | ||
| Erich Walz (Deleteall)
Junior Member Username: Deleteall Post Number: 59 Registered: 12-2001 |
I don't know about you guys but I can't wait to get my Ferrari Cologne: "Commodore" | ||
| Willis Huang (Willis360)
Member Username: Willis360 Post Number: 587 Registered: 8-2001 |
Montezemolo is a business man. Nothing wrong with capitalizing on a legendary nameplate. More money for the company? Hey, I'm all for that! I thought they cut back on production recently. | ||
| Manu Sachdeva (Manu)
Junior Member Username: Manu Post Number: 88 Registered: 2-2002 |
This is wrong - Ferrari is a racing team and a sports car manufacturer - I don't care if Montezemolo wants to get involved in retailing.... What the hell does he think he's doing? This is Bullsh*t! They're already building too many cars....Production shouldn't exceed 4000! For God's sake. | ||
| Bill Sawyer (Wsawyer)
New member Username: Wsawyer Post Number: 37 Registered: 2-2002 |
I enjoy Ferrari's , but not enough to be caught wearing red patent leather shoes!!! | ||
| Mark C. Gordon (Markg)
Junior Member Username: Markg Post Number: 137 Registered: 2-2001 |
Saw a display pair (delivery date to stores March 23rd)of the new FILA Ferrari shoes at local mall here this weekend. Bright red patent leather look, with Scuderia on outside of each shoe; good quality, but with no functionality in the real world...maybe as a driving shoe...??? | ||
| William Huber (Solipsist)
Junior Member Username: Solipsist Post Number: 219 Registered: 9-2001 |
This would be the worst decision ever. It would be best to just leave it alone. | ||
| Stephen Patterson (Srpatterson)
Junior Member Username: Srpatterson Post Number: 71 Registered: 11-2001 |
Anthony, One of the things I've been the most disappointed about Ferrari has been the quality of the products they put their name and logo on. Most of the "official" clothing sold thru TSSIP and Speedgear is the cheapest clothing, pens, umbrellas, etc. you can imagine. Also, every shop in Rome sell Ferrari t-shirts and hats like they were the Yankees or Dodgers. I am hopeful that Ferrari's partnership with Fila will result in a higher caliber of merchandise to promote the brand. It is sad when the unofficial clothing and gear is better than the official stuff. I guess that is why guys buy the team stuff. At least, it's quality is high (and so is the price). | ||
| magoo (Magoo)
Intermediate Member Username: Magoo Post Number: 2146 Registered: 2-2001 |
Andrew, I agree with that. Ferrari going to the dogs? I don't think so. | ||
| Andrew (Enzo250gto)
New member Username: Enzo250gto Post Number: 18 Registered: 2-2002 |
Thats over kill, and I think that will hurt the name. Let us hope it does not come to that. | ||
| Erich Walz (Deleteall)
Junior Member Username: Deleteall Post Number: 58 Registered: 12-2001 |
I could seriously see Ferrari becoming another Harley-Davidson where they put their brand on anything and everything because there are enough people who want their product but can't afford it. Just go to PetSmart and see the Harley-Davidson section of dog toys and dog clothes and you'll see what I mean. | ||
| Edward Gault (Irfgt)
Member Username: Irfgt Post Number: 898 Registered: 2-2001 |
Quality, exclusivity, and prestige? I guess two out of three is not too bad. | ||
| Frank Parker (Parkerfe)
Member Username: Parkerfe Post Number: 709 Registered: 9-2001 |
I agree that Ferrari has to be careful and keep the quality high. But, I think it is a great idea. And Maserati will do fine in the U.S.A. as long as they keep the price under $100k. People who would buy an SL, a Jag or even a Z8 will buy a Maserati where they may not ever consider a Ferrari. The new Maserati target is for people who want a sporty car not a sports car. | ||
| Anthony (Ciccio)
New member Username: Ciccio Post Number: 18 Registered: 4-2001 |
In today's New York post there is an article entitled "Ferrari test drives an IPO Plan" According to Ferrari the proposed IPO is an attempt to "get more mileage out of the Ferrai name".. Montezemolo wishes to use the money for retail stores selling luxury Ferrari goods, a Las Vegas Ferrari themed hotel, and Ferrari theme parks. In addition they will use some of the money raised to expand the Masaerati name. Though some of these ideas sound intriguing, I am afaraid that if not done properly Montezemolo will only cheapen and dilute the prestige and exclusivity of the Ferrai Marque. As a Ferrari enthusiast and owner I say Theme parks "no way", Vegas hotel " maybe" if it were done in the style of The Bellagio or Venetian. A better idea would be to re-create the original Cavallino restaurant from Maranello in one of the better hotels, though it should be a 4 or 5 star restaurant, not another Hard Rock Cafe. Retails shops sound like a good idea only if if the products are of the highest quality in order to compete with prestigiuos marks like Gucci, Louis Vouitton, Prada etc... Products will need to maintain a certain "panache" in order to retain the Ferrari mystique. I would never spend the the money on Louis Vouitton luggage if when I went to the airport everyone had one, we spend the money because we want the quality, exclusivity and the prestige.. As far as Maserati is concerned I hope I am wrong but I think Ferrari is making a big mistake. I don't the U.S. market will embrace the Maserati marque. Personally I would rather have a '95 or '96 second hand 355 than a New Maserati, then again I have never driven one. If Ferrari wants to raise money through an IPO it should first offer shares to current owners for it is us who to a degree wo support the company and buy new cars year after year. The money should be used for future R & D and racing. What do you guys think? Here is the link to the article or just go to NYPOST.COM and scroll down to the business section, you will see apicture of a 360 spyder http://www.nypost.com/business/43841.htm |