| Author | Message | ||
| Jack (Gilles27)
Member Username: Gilles27 Post Number: 491 Registered: 3-2002 |
Just the same way that, in the U.S., Tiger Woods is listed as the world's #1 sportsman in popularity and earnings. Well, they could never list a guy like Schumacher, whom 80% of the country knows nothing about. | ||
| Michael N. (Man90tr)
Member Username: Man90tr Post Number: 602 Registered: 4-2001 |
Doody, that is funny!! Russell, The point I was making was the "Top 100 Brands" really should be read as "Top 100 brands that maybe even you can buy someday". If the best stuff in the magazine was seemingly unattainable to the average person I do not think the article would not have the same appeal to the magazine buyer. I agree that most people would respond the way you said, but pushing "unattainable" stuff to your readers is not the way to sell practical transporation in a magazine. Back to my original statement, sometimes something is so over the top that it makes others look diminished (bad) and the whole focus of the article is no longer "Top 100 Brands", but really "The other 99 brands that suck compared to Ferrari". Ferrari just throws the average off too much. I think the article is about the attainable not what people know is the best car. They are selling the magazine to the Concorde people in my original statement. Michael | ||
| Mr. Doody (Doody)
Member Username: Doody Post Number: 322 Registered: 11-2001 |
newsweek, a bastion of definitiveness :-) good lord, they still publish that thing? if you must read a newsweekly, try The Economist - at least the news isn't 100% watered down and they don't write to the reading level of a three year old. doody. | ||
| russell rosenblum (Rosenblumr)
New member Username: Rosenblumr Post Number: 47 Registered: 6-2002 |
Michael, Although I agree with your point to a degree. The difference is the average person has never heard of an SR71--and even thise who have probably would not recall it quickly. I think ferrari is a VERY recognizable tradename. If you ask 100 people what is the fastest exotic car? I think you will get Ferrari as the answer more often than not. Of course there are faster cars, but Ferrari is probably the best known. | ||
| Norm Plaistowe (Normp)
Junior Member Username: Normp Post Number: 73 Registered: 11-2001 |
In order to be a top brand the product must be a mass market product. The value of the Ferrari name in this area is limited by the number of instances the name can add value. Compare new sales of Ferrari to any of the listed automobile manufacturers, they have a great many more chances to gain value from their name....Norm | ||
| Michael N. (Man90tr)
Member Username: Man90tr Post Number: 601 Registered: 4-2001 |
When you ask most people what is the fastest plane in the world, they say Concorde because anyone can buy a ticket and they know about it. Ask an aviator and they would say the Blackbird SR71 (at least 2 1/2 X as fast as the Concorde). Ask an engineer in New Mexico or Arizona, he would say "I work on it, but if I tell you then I would have to kill you." John's correct, sometimes you get so over the top to compare just makes the rest of the field look bad  . | ||
| John Bicsak (Funshipone)
Junior Member Username: Funshipone Post Number: 94 Registered: 1-2002 |
Ferrari is on a special playing field. | ||
| Ming Cheng (Onlinesys)
New member Username: Onlinesys Post Number: 42 Registered: 5-2002 |
Recent Newsweek's topic on Top 100 Brands includes Toyota, Ford, BMW, Mercedes but not Ferrari! Any comments? |