From Canada onwards, commitment of 30m per season for a 5 year deal. Heineken is Dutch of course, so easy to make the Red Bull connection. Sing-ha has sponsored Red Bull before.
Read a couple of teams already showed their interest. The top teams are probably taken and a pairing up with another beverages sponsor like RedBull (terrible stuff by the way) seems unlikely. Maybe Sauber, they need the money. A name change will be inevitable though, from Sauber to Sober.
LOL @ Sober. But a rather good point regarding them. Paint them green and it's a big, big billboard...
Hang on, you're saying Heineken have announced a 150MM / 5 year commitment to F1, but not where it's going? Seems strange..... Cheers, Ian
Heineken set to enter Formula 1 as sponsor - F1 - Autosport Part of the deal is with F1 management itself, and their looking at a seperate sponsorship with a team.
I knew I should have checked Autosport before commenting! An 'interesting' approach, asking for proposals from 'various teams' in addition to 'trackside' sponsorship. I guess there's a few teams salivating right now.... Cheers, Ian
Don't think it'll mean that we'll be seeing one or more Dutch drivers entering F1, in the past and present Dutch sponsors never showed any interest as part of their sponsoring deal.
No, don't think so. The big Dutch former and present F1 sponsors (Shell, ING, ABN AMRO, Randstad, Unilever) never been that keen on Dutch drivers, no doubt due to a small internal market. They want their branding to be internationally recognized.
I think that's a little harsh! They give you what I'd call a 'reasonable' # of free views per month - Fine - Want more than that? Then subscribe. They're not a charity after all. The whole magazine model has to address the online community, and I don't have a problem with them tying to leverage that into a money maker if they can. Their online 'subscriber only' articles ("Autosport +" IIRC) is pretty darn good, why should it be available for free? Cheers, Ian
I read it this morning as well. Interestingly Autosport took down the article, hmm.. From what I understood the major component to it was trackside and pit advertising, eg. a deal with FOM. And a smaller part of it, $$$ wise, was individual sponsorship of a team. I've subscribed to the online version of Autosport for a number of years and the quality of reporting and writing has done down in the last year or so imo. It's still the most convenient place to get all the motorsport news though I also regularly check ESPN and Motorsport.com.
Most major American beers are crap. Haven't had a Heineken in a long time, so can't comment on the taste.
