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  #1  
Old 06-07-2006, 11:42 PM
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Ferrari Brand Name- Most recognized in the world?

I thought a I read somewhere that the Ferrari brand name is the most recognized automotive marque (or even brand name period) world wide. Is there actual data to back that up? A good friend and I got into a discussion tonight about the whole Ferrrari vs. Lamborghini issue and just overall mystique. Obviously this forum is a bit jaded, but that being said, is there any definitive data to back up my assertion that Ferrari is known by name just about everywhere, where Lamborghini makes great cars but......
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Old 06-08-2006, 01:27 AM
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I have no data whatsoever, but it wouldn't surprise me if Ferrari were the best known automotive brand. Since that would be largely due to its racing success, it would be far ahead of Lamborghini. Others in the running could be Rolls Royce, Ford, perhaps Mercedes. (I am talking about the overall public, not just car nuts.)

But in terms of overall brand recognition, they'd all take a back seat to Coca Cola, among others.
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Old 06-08-2006, 01:32 AM
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I firmly believe that Coca Cola is the most recognizable brand name in the world.

Ford or Mercedes is probably the most known car brand.

Ferrari is probably the most known sports car brand.
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Old 06-08-2006, 02:05 AM
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I think that Ferrari was the most searched (car)brand on the Google searchengine...?
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Old 06-08-2006, 05:02 AM
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I believe I've heard that it's Ford.
I doubt the villagers in Namibia have any clue that people race cars.
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Old 06-08-2006, 05:11 AM
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http://news.ft.com/reports/globalbrands2006

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Old 06-08-2006, 07:12 AM
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I was told several years ago by a gentleman that worked in this area that the three best known brands were Coke Cola, IBM, and Ferrari. He expressed to me that these companies logos are the best known. I would not be surprised that Ferrari ranks this high. The Ferrari logos are so well known even by people who are not interested in automobiles.

Thanks,
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Old 06-08-2006, 08:33 AM
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Quote:
Originally Posted by bobleb
But in terms of overall brand recognition, they'd all take a back seat to Coca Cola, among others.
I remember reading once that the three most popular (and successful?) brands in the world were Marlboro, Coca Cola and Budweiser - in that order...

If Ferrari is the most recognizable automotive brand, then I must have some magical gift for finding that small percentage of people who don't know what it is... Every time someone sees my tattoo, they ask if it's a Mustang...
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Old 06-08-2006, 08:40 AM
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I don't know if it is the most recognized, but I was thinking that I heard somewhere that F1 is the most watched sport in the world. In that case, maybe Ferrari is??? No data, just thought I remembered it from somewhere.
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Old 06-08-2006, 08:42 AM
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I do believe that the "SHELL" brand is also one of the oldest and best known brands in the World as well, and one of the best recogniseable brands!
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Old 06-08-2006, 08:45 AM
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And there it seems that just a lot of musice videos especially rap, have Ferrari's in them, so it helps to be recognized by that demographic.
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Old 06-08-2006, 08:47 AM
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Quote:
Originally Posted by don_xvi
I believe I've heard that it's Ford.
I doubt the villagers in Namibia have any clue that people race cars.
Hey, hey, hey.....Formula 1 ia very big with the Namibian villagers. In fact they all gather arount the satellite radio to listen live broadcasts. There is even talk of the GP of Namibia, to be sponsered by Hornsaway, a Rhino repellent company. I can see it now..."Alonso has spun at the first bush, just past the bilbao tree"....
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Old 06-08-2006, 09:39 AM
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Old 06-08-2006, 10:52 AM
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Quote:
Originally Posted by don_xvi
I believe I've heard that it's Ford.
I doubt the villagers in Namibia have any clue that people race cars.

Not ferraris but don't they have rallying out there
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Old 06-08-2006, 10:54 AM
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I would have said Ferrari, as thats who most manufacturers try and compare their cars to
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Old 06-08-2006, 11:42 AM
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Maybe we should clarify the original post.

I've seen brand recognition tests where people have to associate a name ("Coca Cola", "Nike", "Mercedes", "IBM" etc.) with a graphic representation. So the Nike swoosh, the Mercedes three-pointed star in a circle, interlocked Gucci 'G's would be shown and people say the brand.

I would guess showing someone the prancing horse on yellow background wouldn't have the same recognition level as the other products. Normal people don't see it that often -- zero advertising, basically.

Another type of test is saying the brand name and asking people what the company makes. I'm sure 'Ferrari' would have an extremely high recognition rate as a maker of expensive sports cars. If this is what you meant, I'd agree Ferrari is among the most powerful brands in the world.

Last edited by Bullfighter; 06-08-2006 at 11:44 AM.
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Old 06-08-2006, 11:51 AM
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FWIW:

Coca Cola, McDonalds and Marlboro are the names I had always heard as most recognized brand names.
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Old 06-08-2006, 12:21 PM
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As popular as we all believe the Ferrari name is, I can't imagine there's a human on this planet that hasn't heard of Ford.....Charlie
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Old 06-08-2006, 02:37 PM
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Coca-cola is tops, and I would say ford for automotive

Last edited by Asian1118; 06-08-2006 at 03:07 PM.
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  #20  
Old 06-08-2006, 02:38 PM
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Quote:
Originally Posted by Asian1118
Coka-cola is tops...
have to agree
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