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Old 08-12-2017, 09:50 PM
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WeatherTech Floormats...interesting pricing system

A while back I was looking for fitted floor mats for my 360 so I didn't have to wear out the $300 OEM mats. Checked with WeatherTech and was shocked that rubber floor mats were over $300 my car. Blew it off and made my own.

Anyway, I just checked on them again but looked at a 430 instead. I was shocked again...the floor mats for a F430 were...wait for it....$430! Checked on mats again for my 360 and they are....yup....$360! Did some more checking.....but they didn't have any for my F40 though....
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Old 08-12-2017, 11:07 PM
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thats pretty funny
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Old 08-12-2017, 11:07 PM
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Too funny.
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Old 08-13-2017, 12:33 AM
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How much for a 246 Dino?

Or better yet, a BMW 1 series?
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Last edited by TheMayor; 08-13-2017 at 01:22 AM.
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Old 08-13-2017, 06:55 AM
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Yeah. Same reason why I didn't get them for my old Audi 5000.
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Old 08-13-2017, 07:43 AM
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Quote:
Originally Posted by tifoso2728 View Post
Yeah. Same reason why I didn't get them for my old Audi 5000.
LOL!

All the best,
Andrew.
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Old 08-13-2017, 08:07 AM
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Thats how they fund the "WeatherTech" series. Charge you a lot of money for a product.
Look at "Red Bull" $2.00 - $2.50 retail product costing what? 25 cents?
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Old 08-13-2017, 08:31 AM
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Quote:
Originally Posted by TSchell View Post
Thats how they fund the "WeatherTech" series. Charge you a lot of money for a product.
Look at "Red Bull" $2.00 - $2.50 retail product costing what? 25 cents?
Product 2-3 cents; Marketing 25 cents.
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Old 08-13-2017, 08:34 AM
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I can not understand weather tech business. They have absolutely huge advertising. Billboards in manhattan?! Sponser a race series. All on floor mats? Reminds me of the old snl skit about a scotch tape store in the mall. In 40 yrs of car obsession, ive bought exactly 4 pairs of aftermarket floor mats. How do you become industrialist off that?
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Old 08-13-2017, 08:55 AM
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thats nuts - if i had more time on my hands id try to talk to someone there and see what they say
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Old 08-13-2017, 08:58 AM
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Quote:
Originally Posted by 95spiderman View Post
I can not understand weather tech business. They have absolutely huge advertising. Billboards in manhattan?! Sponser a race series. All on floor mats? Reminds me of the old snl skit about a scotch tape store in the mall. In 40 yrs of car obsession, ive bought exactly 4 pairs of aftermarket floor mats. How do you become industrialist off that?
Oh, he's (David MacNeal) for real. I go past his massive building in Bolingbrook frequently. He's built a brand that people now associate with quality and American built.
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Old 08-13-2017, 11:26 AM
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Originally Posted by tifoso2728 View Post
Oh, he's (David MacNeal) for real. I go past his massive building in Bolingbrook frequently. He's built a brand that people now associate with quality and American built.
I have several cars and they don't have floor mats for any of them. They look great in the advertisements and I wound get some but they aren't available.
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Old 08-13-2017, 11:30 AM
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I have them in a 2014 Mercedes ML550, a 2008 Maserati, and a Tahoe - can't remember what they cost but not as much as above - they fit perfectly
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Old 08-13-2017, 11:34 AM
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Weathertech are great marketeers. I give them a lot of credit.
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Old 08-13-2017, 12:07 PM
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Originally Posted by raider1968 View Post
I have them in a 2014 Mercedes ML550, a 2008 Maserati, and a Tahoe - can't remember what they cost but not as much as above - they fit perfectly
I've had a few sets and they've been great.

That said I agree with the above, not sure how it's such a huge business (or at least how they spend so much on marketing).
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Old 08-13-2017, 12:29 PM
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They are ubiquitous across middle America. Think about how many hundreds of millions of vehicles are in the USA. Think about how many are in areas with rain and snow.

I can see this working.
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Old 08-13-2017, 01:04 PM
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Quote:
Originally Posted by tifoso2728 View Post
Oh, he's (David MacNeal) for real. I go past his massive building in Bolingbrook frequently. He's built a brand that people now associate with quality and American built.
Maybe a decade or so ago his son (if memory serves) joined FChat and for whatever reason contacted me regarding where to buy an Enzo. I referred them to someone else and don't recall ever hearing any more of it. I seem to recall the username being something MacNeal if anybody is inclined to go look through the member list.
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Old 08-13-2017, 01:18 PM
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WeatherTech also has a large OEM side.

David is a very significant supporter of the Ferrari Club of America. Has some spectacular Ferraris too.

We have had several of the mats for the regular cars. Great product.
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Old 08-13-2017, 01:36 PM
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Quote:
Originally Posted by 95spiderman View Post
I can not understand weather tech business. They have absolutely huge advertising. Billboards in manhattan?! Sponser a race series. All on floor mats? Reminds me of the old snl skit about a scotch tape store in the mall. In 40 yrs of car obsession, ive bought exactly 4 pairs of aftermarket floor mats. How do you become industrialist off that?
I don't get the business model either. They must be supplying OEM products as well, but I would think the margins on those would be paper thin.
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Old 08-13-2017, 02:05 PM
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Originally Posted by ttforcefed View Post
thats nuts - if i had more time on my hands id try to talk to someone there and see what they say
Sent them a email....waiting on a response. Told them I wanted floormats for my F12 too!
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