Please, no...

https://www.youtube.com/watch?v=umDr0mPuyQc

 

Makes NO sense with the Stelvio, and the Levante and the GTC4.

 

Milking the usual russians/middle easterns always makes sense

 

Told ya, Urus and DBX would make Ferrari seriously think of building a SUV.

The good news: finally a 4-door Ferrari.

 

It doesn't when you sacrifice your entire brand in the process.

 

Yep, soon to be followed by the Ferrari pickup truck, Texas edition daily with big a$$ mud flaps and a gun rack.
T

 

I'm like Saint Thomas see to believe………..

 

Lambo will hoover up with their SUV, why would Ferrari miss out ?

 

Porsche would probably disagree with that, then produce a few decades of end of year accounts to back it up.

 

Kind of looks like the Touring Berlinetta Lusso. I like it and I think it would sell out straight away. Looks better than the gtc4.

From a brand strategy it would probably get more people into "entry level" Ferraris and build the brand in a new way.

 

WHAT is the Big deal?

If no one wants a Ferrari SUV then no one will buy one.

If they do sell, why shouldn't they make them? I don't see all the hysteria. Enzo would have made one if SUV's existed in the market like they do today.

LAMBO MADE AN SUV 40 years ago. Get over it.

 

Yah... Porsche knows how to make more money

 

After they introduced the V8 Turbo in the GTC4Lusso, I think anything is possible for Ferrari.

 

+1

 

For when a SUV racing formula?

Ferrari could launch an SUVO - suv omologato

Brands who don't adapt, are out of the business. Automotive market is going through the biggest changes ever. Ferrari will have to ride the wave if it wants to stay on the surface.

Remember, maybe we aren't the average Ferrari customer in one or two decades. New customers will demand adapted products.


Enviado do meu iPhone usando o Tapatalk

 

In February 2017 that's what Sergio Marchionne said about this particular subject:

"here are ... opportunities that we're now exploring in terms of launching products that can be sold side by side with the traditional lineup of cars that we have today, that would effectively round out the offering of Ferrari and not be offensive in terms of contravening some historical routes, one of which is the fact that we have never produced an SUV in our life. And so we keep on getting phenomenal pressure, pressures from the outside about doing one, because everybody knows that if Ferrari did an SUV it could sell it. That may be probably true. I struggle with trying to picture a car that can be sold by Ferrari that does not have the driving dynamics of one of our passenger cars. So ... we have to be sufficiently disciplined not to bastardize the brand and take it to places that it's never been, and where the DNA gets effectively obliterated by the technical requirements of the car."

 

Ferrari already did an AWD why not an SUV? Not sure what the big deal is.

 

Cali did that quite successfully, and Sergio hates it. ☹️
T

 

a few years back the average American car had a 5% profit margin, the average SUV >30% hence why they all went nuts marketing them and blowing up the market. When the gas crunch a few years ago hit the market shunned them but now they're back. Companies like Porsche, Maserati, Bentley, Jaguar, Porsche aren't stupid they realize that this market if FAR too big not to tap into, regardless of what a few "Purists" think. ACtualy they are really late to the market leaving money on the table. The same was said when Porsche went to water cooled cars, when Harley had Porsche design a motor that didn't suck in their V-Rod, when Porsche came out with their Cayenne... many people thought the FF was a departure for Ferrari in the wrong direction counter to their racing roots. You can bet that Ferrari won't miss out on building an SUV so get over it... it doesn't dilute your beloved sportscars gentlemen it builds a hopeful more profitable company

 

"Hopeful", "More profitable" The latter is probable but the former, how hopeful it is to explain to a 10 year old kid that Ferrari makes SUV's like Ford....

Sorry an SUV will ruin the very ethos of the brand in my opinion.

 

T.H.I.S

 

Porsche - SUVs = Lotus. A niche company struggling to survive IMO.

I think Ferrari can survive quite nicely without SUVs. Didn't they make luxury brand profits last quarter?

That being said, if there's a demand, and money to be made, why not? Someone's 4 door, luxo barge Ferrari SUV will not reduce my enjoyment of my Cali.

I still can't find a conclusive answer on whether going over 10 K units per annum will expose Ferrari to greater costs and difficulties vis-a-vis emissions, mpg, etc. legislation.

T

 

Actually I've never heard of a Porsche-Fan shying away from the beloved 911 (GT x, turbo or regular) because of the Cayenne.