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Old 07-29-2010, 07:19 AM
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Question Rolex Submariner wholesale prices & what is my current Rolex worth

Rolex Submariner wholesale prices & what is my current Rolex worth

I am looking at getting a pre-enjoyed Rolex Submariner and would appreciate if someone could respond with the current wholesale value of the timepiece from 2001 to 2010. You can PM me if you would like vs. responding to this thread.

I am looking at trading my watch in or maybe selling it and wonder what it is worth
2002 / Rolex / Date 34 mm / model 15210 SS black face with silver stick / oyster band / engine tuned bezel / I am the original owner and have the box, papers, and tags.
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Old 07-29-2010, 08:49 AM
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I am currently in the market for a no-date sub, but don't mind what model. 5512 would be nice, but not yet! :P

Just keep an eye on TZ and other watch forums, there are some good value ones out there.
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Old 07-29-2010, 01:11 PM
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I've been surprised at how the lower-end rolex "tool" watches (submariners and explorer I/II's) have tanked value-wise in the last few years. The conventional wisdom on places like Timezone.com had always been that if you bought a rolex, you would be able to sell it for about what you bought it for, and the only thing you'd be out was the time value of the money sitting on your wrist versus in the market or at the bank. This was largely because the styles stayed constant through the years, and Rolex very carefully controlled dealer pricing to keep the secondhand market stable.

Now, though, I'm tracking white-face explorer II's (one of my personal favorites) and seeing them routinely trade in good condition for $3100-$3300 versus a list price just south of $6k. Previously recession-proof, these watches are feeling the pinch too!

Gio P
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Old 07-29-2010, 01:41 PM
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your 34mm date is worth around $1700-$2000 + or - a tad- tough sell not many people want that size. with the 16 series 36mm datejusts going low-mid 2's for excellent examples it forces you down..

Sub 16610 SEL A9-Y8 around $3700 Y9-M around $4100 16610 L-A8 around $3200 (U7-forward luminova)
step up & get a seadweller (model 16600) around $4100-$4500 finds good examples on this much cooler model (my opinion) everyone either has a real sub or a fake sub- get a seadweller & you are in a different class of watch owner..

No date 14060 around $3000

168000 around $3800

16800 around $3100
matte dial add $800 approx

5512's around $5500
5513's around $4500 deduct $1200 for gloss or service dial
ADD $1000++ for gilt dial

1680's around $5000
1680 red around $8000

1665's around $10,000

Those are ballparks but about what the numbers are now..Of course condition/original dial & hands/polishing/box/papers all effect of these numbers//
Its a general ballpark answer to your question. Yes I am an expert

Last edited by chrmer3; 07-29-2010 at 01:50 PM.
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Old 07-30-2010, 05:13 PM
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thanks guys,
I appreciate the info. I ended up with a m series sub and traded in my watch. Not a bad deal from what I see.

I also had them polish the center link ( I know, I know) but I like the look and I can always have it reversed.
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Old 07-31-2010, 05:47 PM
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Interestingly enough, we are in Miami on vacation and I was offered the new 2010 Submariner today at list-$7250. First one I have seen. A little different, more square looking, but still kind of plane. It has ben eating at me all day but I think I will go back and get it in case one of my friends really wants one. This AD said it would be sold by the end of the day-maybe- and they were going to be very desirable and rare for awhile.
Any thoughts?
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Old 07-31-2010, 06:22 PM
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Originally Posted by drjohngober View Post
Interestingly enough, we are in Miami on vacation and I was offered the new 2010 Submariner today at list-$7250. First one I have seen. A little different, more square looking, but still kind of plane. It has ben eating at me all day but I think I will go back and get it in case one of my friends really wants one. This AD said it would be sold by the end of the day-maybe- and they were going to be very desirable and rare for awhile.
Any thoughts?

FYI
Mayors in the Boca Raton Town Center has the new one at $7 250. They said no problem getting them
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Old 07-31-2010, 09:26 PM
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Originally Posted by Giovanni_P View Post
I've been surprised at how the lower-end rolex "tool" watches (submariners and explorer I/II's) have tanked value-wise in the last few years. The conventional wisdom on places like Timezone.com had always been that if you bought a rolex, you would be able to sell it for about what you bought it for, and the only thing you'd be out was the time value of the money sitting on your wrist versus in the market or at the bank. This was largely because the styles stayed constant through the years, and Rolex very carefully controlled dealer pricing to keep the secondhand market stable.

Now, though, I'm tracking white-face explorer II's (one of my personal favorites) and seeing them routinely trade in good condition for $3100-$3300 versus a list price just south of $6k. Previously recession-proof, these watches are feeling the pinch too!

Gio P
I think this is partially a function of widespread consumption. I see Submariners all over these days (two this morning on a short subway ride).
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Old 07-31-2010, 09:40 PM
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FYI
Mayors in the Boca Raton Town Center has the new one at $7 250. They said no problem getting them

Thanks. The salesman told me they expected the submariner to be as desirable and collectible as the Daytona. After seeing it I was doubtful. Looked plain to me.
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Old 08-02-2010, 03:13 PM
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Thanks. The salesman told me they expected the submariner to be as desirable and collectible as the Daytona. After seeing it I was doubtful. Looked plain to me.
lol, ask them how the SS/Platinum 40mm yachtmaster model 16622 worked out..
or the 50th anniversary "limited edition" green bezel sub.. I use the term "limited" loosely

I was actually offered a SS daytona NIB from a AD for a tad OFF list not too long ago, I pssed because there was NO money left in it.. The days of the 116520's being 2-3000 over list are long gone...along with the 14k dow

Let me ask you this, the revised Submariner is now totally different than virtually its inception. OK you could argue the first few years had no crown guard but after that- other than incremental changes over the next 40+ years it stayed virtually the look of a ... Submariner.

I do not like it. But thats me & we are all entitled to our opinions... Just like the new deep sea.. Take the $7-9k for either the new deep sea or sub & buy a Red sub (1680 red submariner) from the very early 70's.. your investment will grow & you will not be a "wanna be" but rather an intelligent buyer- gaining money while you wear it.
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Old 08-18-2010, 07:56 PM
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No date 14060 around $3000
Looking for one of these... if anyone has a line on a nice one (95% condition or better + box + papers), please let me know!
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Old 08-19-2010, 10:30 AM
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Odd. Very different market here in the UK, mine is a couple of years pre new ceramic and I've been offered much more than I paid for it new.
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Old 08-19-2010, 10:42 AM
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Like your Ferrari dealer's "list" which queues their most valued customers' procurement of new vehicles, the Rolex AD lists for SS Daytona and Milgauss GV evaporated with the global economy. My local AD has been able to acquire any model desired for the past two years.

Also like a new Ferrari, no new Rolex will be an investment. They are brilliant luxuries that are to be enjoyed, but don't rationalize that they will maintain or increase in value anytime in your life.
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Old 08-19-2010, 12:30 PM
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Also like a new Ferrari, no new Rolex will be an investment. They are brilliant luxuries that are to be enjoyed, but don't rationalize that they will maintain or increase in value anytime in your life.

I bought my first Rolex (18K/SS Submariner) BRAND NEW for $4100 in 2002. (St. Thomas Virgin Islands at a Rolex dealer. Its worth more than that now used.

Same with my Yachtmaster (new 2004 i think) . Same with my Daytona (new 2007).

Last edited by enzo thecat; 08-19-2010 at 12:32 PM.
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Old 08-19-2010, 01:24 PM
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lol, ask them how the SS/Platinum 40mm yachtmaster model 16622 worked out..
or the 50th anniversary "limited edition" green bezel sub.. I use the term "limited" loosely
Can you explain please?


Jay
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Old 09-22-2010, 08:59 AM
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Odd. Very different market here in the UK, mine is a couple of years pre new ceramic and I've been offered much more than I paid for it new.
I have a GMT Master II my father bought me as a graduation present in 1991...he paid $2500 from a Dealer. When I called a local dealer to find out about current value (to update my insurance), I was told used it's worth around $5000. Replacement cost, which is how my insurance company works, is around $7000 due to the new ceramic models.

On the other hand, a friend of mine has a Datejust, probably around 15 years old. He had the Rolex dealer change the face which now has diamonds. His ex wife paid $5000 and he was offering it to me for $2500 since he never wears and is a reminder of his ex (he hasnt worn it in 12 years). When I started calling around, I was told the face change lowers the value and $2000 would be a good price. I always thought Rolex's held their values...guess not.
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Old 09-22-2010, 10:24 AM
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Originally Posted by enzo thecat View Post
I bought my first Rolex (18K/SS Submariner) BRAND NEW for $4100 in 2002. (St. Thomas Virgin Islands at a Rolex dealer. Its worth more than that now used.

Same with my Yachtmaster (new 2004 i think) . Same with my Daytona (new 2007).
We all need to cling to our rationalizations; I've got mine, you clearly have yours!

As Gil notes, there is a huge gap between what someone is willing to pay YOU for your watches and retail, replacement value, insurance value, book value, etc.

Sure, you would have to pay more to buy your watches today, but a "good investment" implies the ability to readily sell an asset for more than you paid. Thus, my proposition that like a new Ferrari, no new Rolex will be an investment.

Last edited by nerd; 09-22-2010 at 10:28 AM.
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Old 09-22-2010, 03:22 PM
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Yes I am an expert
Sorry to turn this into the "ask an expert thread" but I'm curious.

I have a submariner that my dad gave me as a high school graduation present in 1984. He had already owned it for a few years.

Every five or so years I send it in to the dealer, who supposedly sends it of to NY or something and charges me an arm and a leg to change the glass because it scratches rather easily. The glass sticks out from the bezel a bit, unlike the new ones which are flush with the bezel, which probably makes it even more scratch prone. Last time I sent it in, it was because the bezel ( the round thing that turns around the glass ) fell off while windsurfing so I had it replaced. Everytime I take it in, they want to change stuff like hands, which look fine to me, but they say they are in need of replacement.

Questions:

Should i be telling them not to replace things that don't seem to be broken? Should I assume they're just padding the bill? From what i've read on this thread it might not be a good idea to replace these old parts with new ones?

Back in the day this was a production watch and I never thought of it as some limited edition thing I should take special care of, other than the sentimental value it has for me. In fact, i wear it surfing, windsurfing, working on the cars or the house, etc. I'm not screwing up some antique, am I?

The band got replaced a couple of years ago, because the original band was all bent out of shape and I don't like the new one (it seems flimsier and lighter). Are the old style metal bands still available somewhere?
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Old 09-22-2010, 06:32 PM
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Originally Posted by sailquik View Post
Sorry to turn this into the "ask an expert thread" but I'm curious.

I have a submariner that my dad gave me as a high school graduation present in 1984. He had already owned it for a few years.

Every five or so years I send it in to the dealer, who supposedly sends it of to NY or something and charges me an arm and a leg to change the glass because it scratches rather easily. The glass sticks out from the bezel a bit, unlike the new ones which are flush with the bezel, which probably makes it even more scratch prone. Last time I sent it in, it was because the bezel ( the round thing that turns around the glass ) fell off while windsurfing so I had it replaced. Everytime I take it in, they want to change stuff like hands, which look fine to me, but they say they are in need of replacement.

Questions:

Should i be telling them not to replace things that don't seem to be broken? Should I assume they're just padding the bill? From what i've read on this thread it might not be a good idea to replace these old parts with new ones?

Back in the day this was a production watch and I never thought of it as some limited edition thing I should take special care of, other than the sentimental value it has for me. In fact, i wear it surfing, windsurfing, working on the cars or the house, etc. I'm not screwing up some antique, am I?

The band got replaced a couple of years ago, because the original band was all bent out of shape and I don't like the new one (it seems flimsier and lighter). Are the old style metal bands still available somewhere?
One of the best Rolex resources on the web: http://www.rolexforums.com/
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Old 09-22-2010, 07:59 PM
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Originally Posted by nerd View Post
We all need to cling to our rationalizations; I've got mine, you clearly have yours!

As Gil notes, there is a huge gap between what someone is willing to pay YOU for your watches and retail, replacement value, insurance value, book value, etc.

Sure, you would have to pay more to buy your watches today, but a "good investment" implies the ability to readily sell an asset for more than you paid. Thus, my proposition that like a new Ferrari, no new Rolex will be an investment.
I was refering to the second half of your post : "... but don't rationalize that they will maintain or increase in value anytime in your life."

Mine have maintained and even increased in value in a few years. I dont think they are good investments at all. There are a lot better ways to invest money....but then again, I lost my butt on BP stock.
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