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Old 03-19-2007, 01:57 PM
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Hyundai Going Upmarket

http://www.cnn.com/2007/TECH/03/19/h...rss_topstories

Can someone say..Phaeton?
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Old 03-19-2007, 02:06 PM
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They need to rebrand it to have any success.
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Old 03-19-2007, 02:06 PM
arnaget arnaget is offline
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having experienced the Hyundai Sonata ('06+) and Azera a bunch of times when renting at Avis, I'd have to say they were surprisingly good to drive. Not quite the laughingstock they may have once been. i think that 10 yr/100k mi warranty seems to help their sales too.
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Old 03-19-2007, 03:59 PM
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Quote:
Originally Posted by arnaget View Post
i think that 10 yr/100k mi warranty seems to help their sales too.

That warranty is f'n worthless. We have a Hyundai, and I was all excited about this warranty, but when you read the fine print it only covers the drivetrain after 5 years,60,000 miles. Another thing that's funny is you'd think the coolant system is part of the engine right? Well according to the service department it's not. Our Hyundai is sitting at the shop right now because a coolant overflow hose got a tiny leak in it. I mean it would drip on the garage floor one a week. This ISN'T covered by the warranty because the coolant system isn't part of the "drivetrain". Seems you have to throw a rod for it to be covered.
Also, because of this tiny leak the engine got a little warm a few times, and now the AC freon is gone and it's not blowing cold air, which is going to cost us $100 to refill. It seems when the AC system gets a little stressed (God forbid that happen), it has a blowoff valve kinda like turbo's. Well the f'n freon can come out of this blowoff valve, thus depleting your precious cold air. I live in the F'N DESERT for chrimney sakes.

They wanted $100 to fix that bypass hose. I'm fixing it myself. F'k em.

Other than that, the Hyundai we have (Elantra) has been absolutely wonderful. 75,000 miles in just a couple of years and not many problems at all.

Last edited by djui5; 03-19-2007 at 04:00 PM.
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Old 03-19-2007, 04:03 PM
shakazulu12 shakazulu12 is offline
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I also have had a couple as rentals and they were lightyears ahead of the 1988 Excel "rodney king edition" that I used to have in high-school. I hated that car like I hated no other back in the day, eventually started driving a 1968 International Travelall instead
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Old 03-19-2007, 04:33 PM
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I was thoroughly suprised and impressed by the Sonata that I had as a rental.
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Old 03-19-2007, 04:49 PM
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If Hyundai can deliver Lexus quality at Toyota prices, people will buy. Ten years ago I would have laughed at the idea of a luxury Hyundai, but not anymore. Hyundai has got to be one of the most improved auto makers of the last decade, hands down.
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Old 03-19-2007, 10:09 PM
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Quote:
Originally Posted by 8 SNAKE View Post
If Hyundai can deliver Lexus quality at Toyota prices, people will buy. Ten years ago I would have laughed at the idea of a luxury Hyundai, but not anymore. Hyundai has got to be one of the most improved auto makers of the last decade, hands down.
Not with service contracts/warranty handled like they are above..

One thing that will make or break a luxury vehicle being successful is the service not just being upscale and reliable.

Imagine taking your Ford GT to a service center without the special SVT cert techs to take care of it? Then you'll have some idea how this will shake down the first few years until they lose enough money to find the right balance.
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Old 03-19-2007, 10:28 PM
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Not with service contracts/warranty handled like they are above..

Exactly.
I got that hose today, so I could put it on myself, and it hooks up to the engine block, on both sides.

WTF..
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  #10  
Old 03-19-2007, 11:18 PM
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People are foolish to think that Lexus doesn't have their bays full of cars for service or fixing something that broke. Those techs have to be employed some how.

When you're treated right no matter which dealership you go to, word spreads. Lexus doesn't have their following because all they do is build a good automobile. Its the post-sales ass kissing they do in the service department that leaves the lasting impression.

You might remember when you bought your car. But you'll never forget if something gets screwed up when its in for service.

The Phaeton was a GREAT car but it never got its hooks into the crowd that truly wants to be pampered. Do you want to wait in line while Beetles/Jettas or Echos/Sportages get their oil changed one after the next before you're next in line?

I go to an independent now because my cars have been out of warranty longer than they were in it, but when it was, I enjoyed being able to be bumped to the top of the list at both the dealer and at my independent. I think it will be difficult to get this kind of relationship with your bog standard VW or Hyundai dealer. Granted, I haven't had a VW or Kia serviced before.

Hyundai has a lot of work cut out for them. Sounds like fun and my kinda work!
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Old 03-20-2007, 04:00 AM
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Hyundai going upmarket-where else could they go? Can't get alot lower except suzuki, kia and the chinese brands. The cars aren't bad for barebones washing machine on wheels transport. I've used many of these cars from the accent, elantra, sonata and the azera. All pretty nice cars for their segment. I however have not heard good things about the dealers, service and warranty. The azera I think is their first truly decent car
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Old 03-20-2007, 11:50 AM
bdog bdog is offline
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I always thought that hyundai was kia upmarket brand
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Old 03-21-2007, 05:23 AM
audihenry audihenry is offline
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Hyundai going upmarket? About 13 years ago, when my family had just moved to the states, we were in the market for a cheap used car. A late 80s Hyundai was targeted, driven, and promptly disregarded, as it was a piece of ****. I understand things have improved since, but the brand perception can't sustain an upmarket price.

The wise thing would be to invent a new brand name or something equally absurd.
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Old 03-21-2007, 06:29 PM
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The new Hyundais are so good they won't need a new brand name.

I bought a 2006 Sonata V6 for my kids, only cost $18K, including sunroof (didn't get leather, though). 235 horsepower, drives great, rides great, very quiet, plenty of power. Has side airbags and electronic stability control, too. Many thousands of dollars less than a comparable Accord or Camry.

I love it, and have taken it on several trips instead of my 2004 Audi S4.
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