Good but I think they wanted many more sales yes. Quick anecdote: in Geneva last month in front of Hotel des Bergues the best in town there was a blue Levante. Since a valet parker started moving it I waited to look a bit. A beautiful Russian blonde came out with a babystroller (which was also made by Maserati I had no idea they did those as well). The valet helped her fit the seat part with the kid on the back seat, it clicked neatly into a sort of frame bracket, he loaded the wheeled part of the stroller in the trunk and I asked her how she liked her ride: "Eet ees perrrrfekt!" That was good to hear and she did not even look at the Bentayga parked right behind it (first one I saw on the road) or the Cayennes and Rovers right there as well. The fact remains I have only seen maybe 4 out and about so far, 2 in Geneva one in London and one in Como which was a press car. Hopefully sales will keep growing and the Alfieri can come out sooner rather than later. Best regards, MS
Two friends of mine got into bought-new Maseratis lately. One because BMW wouldn't give me a stick shift (USA), one because of the sound (only slightly dumbed down Ferrari engine). Maserati is doing something right both from statistics and from the anecdotical evidence I see.
Drove it and it was nice but uninspiring. ( small engine ) Drove the Giulia Quartrofolio and it was was much more exciting a car to drive. About the same money also.
Maserati blew past 25k in 2014 almost hitting 40k. There was a bit of overproduction that year for the US market (Chrysler personnel were calling the shots at Maserati North America then with the mindset that brings). Production has been in the low to mid 30k since. With a full year of Levante sales they will easily pass 40k and probably well past 50k. 2018 will see a mid-cycle refresh of the Ghibli which should put it around to 20k units per year. Add 30k Levantes and around 10k QP. That is 60k units. The coming new GranTurismo should get another 5k to 6k per. Then the Alfieri will hit adding another 6 to 8k per and now your looking at the 70k to 75k that Sergio set as the limit. Good rule of thumb US is largest market accounting for 1/3 of all sales.
One is a AWD luxury SUV with sporty characteristics and the other is highly tuned, high power RWD small sports sedan. Odd comparison ...
Overall European Maserati sales (30 Countries including the UK):- 1997 - 436 1998 - 300 1999 - 1144 2000 - 1648 2001 - 1268 2002 - 1768 2003 - 1545 2004 - 2558 2005 - 2426 2006 - 2127 2007 - 2858 2008 - 3287 2009 - 2171 2010 - 1964 2011 - 1655 2012 - 1087 2013 - 1556 2014 - 5734 2015 - 6067 2016 Jan - Nov: 6988
The sales from China is very close to USA this year 12149 I think soon China will top the USA become the No.1 market for Maserati Here is the China sales for all premium brands this year Image Unavailable, Please Login
Collected mine on Wednesday - Grigio Maratea with the Zegna Luxury package in Cuoio. We only get the diesel engine option here (for now at least) but thus far I'm enjoying the car and pleased with the overall build quality and paint finish. Image Unavailable, Please Login Image Unavailable, Please Login Image Unavailable, Please Login Image Unavailable, Please Login Image Unavailable, Please Login Image Unavailable, Please Login
Nice car, but Maserati is doing it again. When first introduced in America, the MSRP was at least $20,000 too high, maybe $25,000. This forced Ferrari dealers to start dumping at cost because FNA forced them to take the cars. Think about it. You have a choice between a just launched Maserati SUV and a Porsche SUV that has been around for over 10 years. If they are the same price, which one will you buy? The name of the game is market share. You have to build a base to grow from. To come to America and expect to make a profit from day one is unrealistic. Does anybody remember the Lexus rollout in 1990? The first LS was $49,000. They killed Mercedes.
Mine is in Paint and body on assembly line. Dealer texted me today. Suppose to have it by march, maybe February .......replacing wife's 2014 Cayenne .. her 2nd Cayenne. She's tired of seeing so many cayennes and wants something different... she loves the look of the Levente. I do to.
I've had two Gran Turismos in the past and the build quality on both of those was very good and the paintwork was excellent. I think Maserati have moved things along in terms of fit, finish and quality of materials since the Ghibli was launched and much improved the technology offered on them. I had a look at a new facelift Ghibli and a facelift Quattroporte when collecting my Levante and couldn't really fault the fit and finish on either car. Like any premium brand these days the more you spend on interior options the better the quality of materials you get and with the full premium leather options or the Zegna packages you can specify now in all models it really lifts the impression of quality. A problem here in the UK is that a lot of Ghiblis have been built to fall within a certain monthly lease budget so they mainly have pretty basic spec and as a result neither look or feel very luxurious when you sit in them. I think Maserati have tried to address that by introducing the luxury, sport and Zegna packages with the facelifted cars. I saw a pre production Italian registered Levante that was sent over by the factory to do invite preview viewings for early depositors here and was sufficiently impressed by what I saw to carry on with my order. The production cars are noticeably better and it looks like the QC system at the new factory is good as the panel gaps and alignment on my car are first class as is the paint finish. My only issue with the car thus far is that it has been delivered minus the aluminium front and rear skid plates which are supposed to form part of the Zegna package so I'm having that looked into. They are a fairly simple retrofit I believe so it should hopefully not prove a huge issue. I can see this car being a real success at attracting new owners to the brand as the styling is very distinctive in the metal. The dealers need to be on their game in terms of after care for any recall campaigns etc and the factory need to ensure there is great parts logistics support in place or else they will quickly find buyers deserting them.
USA Maserati Levante sales:- August - December 2016 Aug - 91 Sep - 387 Oct - 501 Nov - 331 Dec - 607 Total - 1917
Maserati sales up 69% in December, the Levante effect is kicking in. On a side note I sat in the Levante for the first time at the auto show, quite impressed with the overall build and finish. I think the journalists were a little too harsh with the whole FCA button critique. Also, the Ghibli seemed far improved over the 2014 model I rented a while back.
2016 European Levante sales (30 Countries including the UK):- March 33 April 1 May - 6 June 86 July - 199 August 228 September - 382 October - 407 November - 493 December - 643 Total: 2478
Drove it another 400 miles this weekend around Asheville, NC and the Blue Ridge Parkway. Really am enjoying driving this with the double sport mode and paddle shifters. Just like a big Maser or Ferrari! In sound at least....
