I sure this topic has been discussed in the past on Ferrarichat, but I’ve never heard it being said at the top levels of Ferrari. Sergio Marchionne addressed in the last conference call that essentially they have a very large existing customer base that from his perspective has been ignored too long. Who is this base; it’s the guys who buy only vintage Ferraris. This is not word for word, but in brief, Sergio said that the push to put the latest technology in their cars the past 15 years or so has been done at the sacrifice of styling. The transition from a focus on beauty to more of a racing emphasis on every new car has rearranged the Ferrari DNA so much, it skewed its priorities. It’s a return to more timeless styling he believes is key to get vintage buyers back in the fold on new car purchases. Sergio says it’s not a matter of money holding the vintage buyer back from buying new ones, they have the money. They choose not to buy because they don't care for the looks and the technology is so extreme that it may be somewhat intimidating to the vintage buyer. Lastly, he said the mindset of a typical Ferrari buyer is more in tune with the non-extreme models, in other words, there’s more buyers for the normal Ferrari models than the for the GTOs, Scuderia, TDF’s of the world, so for that reason Ferrari most go back more too its roots of the first 30 years of existence. The technology is so advanced at this point that styling doesn't sacrifice performance any longer. Sergio said, a good looking car that sounds good is simplistic, but where we need to be. One interesting tidbit that addresses this was he said the styling of a new model in the pipeline is so head turning and so much of benchmark of “Italian class” it will bring you, the vintage buyer, back in the fold.