| Author | Message | ||
| Ernie Bonilla (Ernie)
|
Like I said there will be acceptions to the rule. | ||
| BretM (Bretm)
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Juan Manuel Fangio didn't drive or race a car til he was 21. I guess to some it just comes naturally. | ||
| arthur chambers (Art355)
|
Ernie: Jeff Ward (an IRL driver, last with A.J.) started racing when he was 5 years old with bicycles. He moved up to motorcross, won a bunch of titles, and in his mid-twenties moved into cars. Mike Groff also started a young age. Same with the Andrettis. Fredrik Ekblom (CART driver, last with BMW in the M3 in the American Le Mans Series) started with go karts, and when not racing, runs his father's go kart track in Sweden. If you look at the people in CART, you can see almost all of them started [pre-teens in Go-Karts) While it is possible for people to start racing later, those who start young get better training, become known to those that would sponsor them, and generally have a lot more advantages. If you want to see the future's starting grid, I suggest you look at the local professional go kart races. | ||
| Ken (Allyn)
|
Funny. In the add they knock active suspension, an obvious swipe at Lotus. Active suspension is something Ferrari would have had had they developed it first; Ferrari was instrumental at getting it banned from F1 I assume because it made their cars too slow in the corners. I love Ferrais but I also gotta stand up for my marque!*S* | ||
| Tyler (Bahiaau)
|
Here is the full ad:  | ||
| Ernie Bonilla (Ernie)
|
Unless you started racing at a very young age, it is very unlikely that you will become a world class racer, or world class at any sport. Of course there will be acceptions to the rule. | ||
| Tyler (Bahiaau)
|
:  | ||
| Tyler (Bahiaau)
|
:/image{no compromise} | ||
| Terry Daniel (Dogue)
|
I remember a couple ads one reads "One word says it all....Ferrari" The other reads "If you don't like getting stared at we suggest you buy a Porche" I also remember one that read something like "Just think of all the money you will save on avoiding Valet parking." | ||
| Tyler (Bahiaau)
|
One last time:  | ||
| Tyler (Bahiaau)
|
I'll try it again: | ||
| Tyler (Bahiaau)
|
This is not a Ferrari factory advertisement, but I think it is one of the best I have seen. Also a reminder of the crazy 80's. This is a pic of the main text of the add. It was an add for H.R. Owen's new Ferrari Center in London. Full page add, CAR magazine, November 1989: | ||
| BretM (Bretm)
|
Art raises an important point about upper body strength. It doesn't have to do with semi-auto shifting though. Non power assisted steering (most of American Le Man series cars, I think all of the prototype class actually) requires ridiculous amounts of force. 10" wide tires on huge rims create a gyroscopic force, that on fast sweepers, often require over a 100lbs of force to be pulled on the steering wheel. At slow speeds it isn't bad, but when you get moving and the laws of physics start to play in it becomes very difficult. I will agree with Nika though that opportunity has largely kept women from racing, but it has also kept the vast majority of the world from racing. It's an expensive sport and I would say that chances are, a girl that fits in that financial demographic isn't all that interested in racing, or at least a much lower percentage than men in that financial position. There are a lot of factors that play into this. I think it's good that Nika races and has the whole racergirls things going on. If a girl likes to race then she should absolutely go for it just as any guy should. The facts show that up to this point men as a whole are better at racing than women as a whole. Whether or not this will change, I doubt it, but I'm not an automotive prophet. Whether women should be given the same opportunites as men is obviously true that they should. | ||
| Chris Richardson (Boozy)
|
Ferrari doesn't need to advertise, they don't even build them fast enough for the demand they have. Since we're being hypothetical though: Man pulls up to a beautiful woman on the side of the road and says: "Ever done it in a Ferrari?" Woman smiles and jumps in. End of commercial. Damn, now I've given away my best pickup line. | ||
| Nika (Racernika)
|
I have had the pleasure of meeting Art at a Salinas race shop - and he is far from ignorant.....in fact - he is charming. But I will ask this - how much upper body strength does a driver need in Formula One now with those semi-automatics?? How many people can get into a vintage vehicles (think chokes & gear levers)and drive it yet alone race it now a days? It is not lack of strength but opportunity that has kept women out of the races. | ||
| arthur chambers (Art355)
|
I didn't say women couldn't do it. I did say that because of the requirements, very few could, and therefore you need a large base of entrants in order to obtain a lady that did have the strength, talent and ability to win in this arena. Those are physical facts of racing. There are women who excel in motorcycle racing, but it took quite a while for them to come to the forefront, and more importantly, most of them win in the smaller displacement and weight classes (notably the 125cc class which has many woman competitors who are winning now), due, I think to the strength requirements of the larger displacement classes (where most of the guys in those classes are noticeably larger than the racers who compete in the smaller displacement classes). May not sound politically correct, but in my over 35 years in racing, I think factually correct. As to the comments about similar to blacks not being able to play quarter back: come on, that was alway a prejudice that people had with no factual basis. The issue about women drivers isn't that they aren't smart enough, don't have the coordination, its that racing, as it is currently situated, requires a certain level of upper body strength and endurance. Many woman don't have those attributes. Of those that do, very few have the resources to go racing, thus you don't have a great many woman who win world championships. | ||
| BretM (Bretm)
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Alright, let's ignore all of biology and common sense and insist that Art is ignorant because he has common sense. | ||
| Ken (Allyn)
|
Arthur, your opinion is very upsetting to me. It reminds me of when blacks were too stupid to be a pro quarterback. When more women are involved in racing at all levels, more will rise to the top ranks. There are plenty of F1 drivers who are very small boned, but with the right exercise regimen they do as well as their more muscular counterparts. I'm sure hand eye coordination, depth perception, guts and guile, and preparation are all more important to winning than strong muscles. | ||
| Nika (Racernika)
|
Art - shame on you!! I DRIVE a car not CARRY it!! actually Janet Guthrie (indy driver) said this when asked about the truth of this myth | ||
| arthur chambers (Art355)
|
Ernie: What makes it so difficult for women to win championships are the upper body physical requirements for racing cars. Women generally have (at the same body weight) more strength in their legs than men, but less upper body strength. An open wheel vehicle requires (if you are going fast) substantial strength and endurance. All of the CART drivers that I know (and its more than 2) have work out programs to stay in shape. An example of the requirement is the 125 shifter cart: It requires strength and endurance, and I'm sure that the open wheel version with 800+ HP needs even more. In motorcycling, the standard injury (non-crash) is a torn rotator cuff. That is the tearing of the muscle from the bone in the shoulder. Cause: "pitching the motorcycle" into the corner. It is my understanding that formula car drivers also have that problem, because of the steering effort. The extent of these types of injuries evidence the physical requirements needed. Until women get a large enough base of competitors so that the better individuals can win some races. | ||
| Ken (Allyn)
|
Nika, I would have done 'yellow' in your honor but I was really talking about my Lotus, which is red! ;>) | ||
| William_Huber (Solipsist)
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Oh Nooooooo!!!!!!!! | ||
| joe saldana (Ironjoe)
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michelan G elo...leonard O davi N ci...E nzo ferrari.......RINASCITA..... | ||
| Nika (Racernika)
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Ken...um.....er... How about "Yellow pulls away"?  | ||
| Howie F. (Brokerofexotics)
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Shux, Nika I still need 4 more syllables! haiku - yes...that is the correct spelling. Thank you. I digress. | ||
| Ken (Allyn)
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17 syllables arranged in 3 lines: 5, then 7, then 5. The engine's sweet purr Jealous is the Porsche crowd Red blur pulls away | ||
| Nika (Racernika)
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haiku? - as in Japanese poem of 18 syllables??? Why Howie - you never told me you were a poet! | ||
| Howie F. (Brokerofexotics)
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Ferrari Live the Legend Drive the Champion Forza Wait..is that a haicoo? (sp?) | ||
| Jon P. Kofod (95f355c)
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Second place is FIRST among the losers! Those who say it's not whether you win or loose, but how you play the game ARE THE ONES WHO LOST! Live every day like it's your last, someday IT WILL BE! | ||
| wm hart (Whart)
|
what about Denise McCluggage (sp). met her in santa fe a couple of years ago for dinner. she was delightful, at a mature age. i can only imagine her in her youth. | ||
| Nika (Racernika)
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OOOoooooooooooooooooooooooo (sharpens claws) "Man Handle" my car - no thanks - I'll stick with being gentle but firm - don't want to replace the gearbox anytime soon. LOL | ||
| Ernie Bonilla (Ernie)
|
hahahaaaaaa No it isn't a prereq, but I see you got my point. Hey Nika don't get mad girl, you can't always get your way with your "ladies touch". Certain things do need to be "Man Handled". LOL | ||
| Nika (Racernika)
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Ernie - I dont know....last time I checked, male genitalia was not a prerequisite for driving fast... Nika | ||
| Charles Byrd (Vogel)
|
I like the add I read a long time ago: (Picture of a Ferrari) "If you have to ask how much you can't afford it, and if you have to ask why, you don't deserve it." My own add would be something more like: For all of you whose mother's told them that dreams can come true.... (Picture of a garage with selected Ferraris.) | ||
| Ernie Bonilla (Ernie)
|
Yes it is true these womane have won races. Yet non of them have won the over all title of "world campion" except I think Shirley Muldowney. Oh I think there was a girl that drove for the Audi WRC team back in the 70's dunno if she was world champ though? So shall I start with the GIGANTIC list of male world champions. Or better yet take the stats of the best female drivers of all time and stack them up against the stats of the best male drivers of all time, then you will see what touch the car needs. How ever Nika, I will say that you are a true race fan. So you can toast your bubbley to that. | ||
| Peter Connolly (Mondial_32_Aus)
|
Ooh Aah! What a car! Or Ferrari, retail therapy for the life of your investment. Or Ferrari's are red And the bills are due Get yours today Before wifey stops you! | ||
| wm hart (Whart)
|
"And the horse you rode in on..." | ||
| magoo (Magoo)
|
When I'm Down, "It picks me up and takes me a step beyond." | ||
| Mark (Study)
|
For the guy that is selling his 83 308 with only 9k miles on the clock. "Semi-mobile Italian Garage art" | ||
| David Prall (Davidpra)
|
When it's running well: "The art of performance" When it's not: "Aren't you glad it looks good parked?" | ||
| Nika (Racernika)
|
Giovanna Amati/leila Lombardi F1 Sara Fisher - Indy 500 Jill St. James - CART Winner of last years Paris Dakar Rally - A german woman - Michelle Mouton - champion rally driver ...Shirley Muldowney......Shawna Robinson - Winston Cup.... I can go on. But remember it's only been in the last while that the social stigma of a woman's "place" has changed....and the doors have opened. Bubbles are fine in my champagne (Big grin) Nika | ||
| arthur chambers (Art355)
|
Ernie: Shirley Muldowney? Art | ||
| Robert Davis (H2oquick)
|
"PURE SEX" | ||
| Ernie Bonilla (Ernie)
|
Uh I don't think so Nika. Sorry to burst your bubble, but when was the last time there was a female F1, WRC, CART, NASCAR, NHRA, DTM, or any motor sport world champion? | ||
| Michael (Mtabije)
|
"Bella, esotico, storia, merito, tecnologia: Ferrari" (insert Scuderia Shield) This would be a U.S. ad | ||
| John Bicsak (Funshipone)
|
"Built to be seen and admired" I would also say "To be Driven" I had my 1984 308 GTS QV out today in Detroit,Michigan 48 Degree Sunny Day, and it was marvelous. I bought it last July, and it was my dream. Black with Tan interior I am second owner only 22,000 miles in excellent condition.In 1980 I worked for Fiat, and we would take customers to Ferrari plant for tours. I was lucky to go twice, and I love my Ferrari.Nice webb site. | ||
| Nika (Racernika)
|
hmmmmmmmm on a cold day when he is acting up: "Put's the F in the word Ferrari" and when he's purring perfect "Takes a woman to drive it right" (grinning from ear to ear> | ||
| Rob Lay (Rob328gts)
|
Howie, good memory on the name. | ||
| James Dixon (Omnadren250)
|
Actually, I have a Ferrari ad from the late 70's to mid 80's and it has a company slogan. I remember it said "Ferrari, We are the competition" I think I still have the magazine somewhere if somebody wants it. James | ||
| David Prall (Davidpra)
|
However, in the interest of this amusing hypothetical --- I like Bob's suggestion... | ||
| David Prall (Davidpra)
|
To me one of the most interesting things about Ferrari is that while the company has never formally adverstised any product, anywhere, nor at any time throughtout its history ---- studies show that "Ferrari" is still the most recognized brand name in the world! So, not ever having a slogan may be a foregone conclusion. | ||
| Bob Campen (Bob308gts)
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If it could cook you wouldn't need a woman | ||
| BretM (Bretm)
|
I've only once seen an ad for Ferrari ever. It was in the R&T that debuted the 360 Modena. The back of the article (it was like a thin pamphlet stuck in the magazine) simply had a black and white picture of a 360 and said Ferrari under it. I think the picture itself spoke more than any words could. Confidence, performance, mystique, etc all were said with just a picture. | ||
| Howie F. (Brokerofexotics)
|
Rob, Is that your Horseshack imitation? | ||
| Rob Lay (Rob328gts)
|
o o o O O O! O!! O!!! Ooo... | ||
| Greg Owens (Owens84qv)
|
"...Everyone should own a Ferrari once in their life..." | ||
| Ernie Bonilla (Ernie)
|
Ferrari "Let us rip you off" hahahaaaaa that is what the truth is. | ||
| Jim E (Jimpo1)
|
You've earned it. | ||
| J. Grande (Jay)
|
My ad campaign would be a black background with the Cavallino rampante shield. That's it! As audio, I'd have an F1 engine revving. Then just before the end of the 30 second spot the screen goes all black and the words..."Isn't it time?" | ||
| Mark C. Gordon (Markg)
|
Ill winds mark it's fearsom flight and autumn branches creak with fright the landscape turns an ashen crumbs when something wicked this way comes | ||
| Martin (Miami348ts)
|
Ferrari ... YEAHHHHHHHHHHHHHHHHHHHHHHHHH | ||
| Howie F. (Brokerofexotics)
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Porsche = "There is no substitute" BMW = "The ultimate driving machine" Coca Cola = "It's the real thing" ====== Here's the hypothetical scenario: You're approached by the Ferrari corporate office to come up with a slogan for a new advertising campaign (ie. commercials, print ads, etc.). What slogan(s) would you pitch? Let the creativity begin. |