GEICO Cavemen to get ABC Sitcom

Geico Cavemen Will Be Focus of New ABC Sitcom

Friday, March 02, 2007

One of the cavemen in the Geico insurance commercials

LOS ANGELES — Those Geico "cavemen" shouldn't be so upset after all — they may get their own television series.

ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.

In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's Web site is so easy to use that "even a caveman can do it."

The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."

It's unusual for characters from an advertising campaign to move into shows of their own, but not unprecedented. The CBS comedy "Baby Bob" featured a talking baby that had been used in several advertisements, according to Daily Variety.

The advertising copywriter who helped create the "cavemen" ads is writing the pilot, the studio said.

A pilot order is no guarantee a show will make it on the air; in fact, the majority of pilots don't make it that far.

 

LOL. That was pretty funny.

"When I see a solar eclipse, like the one I went to last year in Hawaii, I think 'Oh no! Is the moon eating the sun?' I don't know. Because I'm a caveman -- that's the way I think."

RMX

 

Here's more:

"It's just 'Cirroc', your Honor.. and, yes, I'm ready. Ladies and gentlemen of the jury, I'm just a caveman. I fell on some ice and later got thawed out by some of your scientists. Your world frightens and confuses me! Sometimes the honking horns of your traffic make me want to get out of my BMW.. and run off into the hills, or wherever.. Sometimes when I get a message on my fax machine, I wonder: "Did little demons get inside and type it?" I don't know! My primitive mind can't grasp these concepts. But there is one thing I do know - when a man like my client slips and falls on a sidewalk in front of a public library, then he is entitled to no less than two million in compensatory damages, and two million in punitive damages. Thank you."

—Phil Hartman as "Unfrozen Caveman Lawyer", Saturday Night Live, November 23, 1991.


"Ladies and gentlemen of the jury, I'm just a caveman. I fell on some ice and was later thawed by some of your scientists. Your world frightens and confuses me! When I see my image on the security camera at the country club, I wonder, are they stealing my soul? I get so upset, I hop out of my Range Rover, and run across the fairway to the clubhouse, where I get Carlos to make me one of those martinis he's so famous for, to soothe my primitive caveman brain. But whatever world you're from, I do know one thing: in the 20 years from March 22, 1972, when he first ordered that extra nicotine be put into his product, until February 25, 1992, when he issued an interoffice memorandum stopping the addition of that nicotine, my client was legally insane."


—Phil Hartman as "Unfrozen Caveman Lawyer", Saturday Night Live, March 23, 1996.