hHeads up : Forza magazine sells your pesonal info.

thanks, will look into this

 

everybody's trying to make a dime.....but thanks!

I like to use different variations of my name re. initials etc....you can see it proliferate, thru the junk mail stream.....LOL!

 

Almost all major magazine publishers sell their databases.

 

They better not sell my personal info it's worth a Billion Dollars

 

yeah noticed that but the junk mail is all cool car related stuff, I always have liked it.

Andrew

 

I just wrote the editor a nasty gram!

 

It might not have been the publisher itself, list management companies are notorious for selling data. Credit card companies, magazine subscription companies, phone companies, utilities all sell it too. If it was the publisher, bear in mind they have to find alternate methods of revenue as advertising and subscriptions likely aren't yielding margins profitable enough to keep the magazine in print. You don't get an invoice from them when postage and paper goes up do you? A small price to pay to enjoy the magazine (spoken like somebody in the magazine business, right?)

I agree it is something that should not be done, but it happens.

I just looked at their website and $24.95 for 8 issues is likely their cost to print & mail the magazine.

 

Magazines can send me all the junk USPS mail they want. As long as I don't get unsolicited telephone calls it doesn't bother me. Paper mail is easy to recycle or throw away at my leisure.

 

We use it to start the trash barrell fire to stay warm.....

My apartment gets SIX people's mail........despite my notification to USPS.....

 

What's the big deal? You think your FORZA subscription makes you a 'target' for Class-Warfare zealots or strung-out crackheads looking for a rich family to kidnap? Seriously.....if someone wanted to find "the rich people", they wouldn't need a magazine subscription list to find you....lol!

 

rotfl. very true.

ALL magazines sell their subscriber lists. every last one of them.

doody

 

i think they only sell your address....i know that personal...but i don't think they give birthdays or any other personal stuff.......

 

Credit Card Companies??? Better not give away Credit card Info!

 

Editor was nice and said they would remove me from the distro.

 

Of course I wouldn't check it. Nobody would. Is it fair? Not my place to say whether or not it is fair.

I can tell you they sell the data because it is a revenue stream that likely keeps the magazine in business. Look at it this way, by selling the data it keeps them in business and you happy because you get the magazine delivered to your house at a good price, less than the cover price even.

Qualified lists have value and that is why they sell them. Companies pay dearly to market their goods and services to their target demographic. And it will always be this way. You've removed yourself from their list and if you wanted, could show them your disapproval by not renewing your subscription. But if somebody wants to market to you they will find a way. It is not just magazines, other companies and even municipalities sell the same data. I have a publication on my desk chock full of ads touting lists for sale. If you don't want to end up on a list you have to go "off the grid" I guess.

 

Not all, but most. If the publisher is one of the large conglomerates, they sell the data. Some of the smaller individually owned publishers wouldn't sell their data for all the tea in China.

 

I agree - and my address isn't really personal information.

 

If I opt out does this mean I don't get those Groit's Garage catalogs any more?

 

No because Goit's now has your info, but you might start to get something from Forza about getting a subscription since I am sure they purchase each other's data and you know that they do not cross check for current subscribers

 

Actually they should. Most lists, when purchased, are run through a computer program which will merge/purge duplicate names and addresses. If you receive duplicates you know the list was not processed correctly.

 

The only thing anyone can 'infer' from my reading habits is that I like cars....hmmm...a guy who likes cars. That's not particularly revealing information. I used to buy Robb Report and the DuPont Registry when I was a broke college student looking for daydreaming material. I subscribed to FORZA and had a FCA membership (Prancing Horse subscription) LONG before I actually had a car....or even a house to put one in. If FORZA has neither your SSN or a credit card number on-file, I"m not sure if there's any information available from them that could possibly do you harm....