How many of Ferrari's produced are sold to USA, vs rest of world

It's been a couple of years, but the last time I heard the answer was around 32% of Ferrari's manufactured went to the US. This was the largest single share.

 

For 2006, Ferrari sold 5,700 units worldwide in 2006 and 1,635 in North America. That’s a 5.5 percent increase over 2005 sales.

They sold 6,400 cars in 2007 — an increase of 14 percent from 2006. 1,700 in the US.

 

For the 360's 16,200 cars, with 32% to the US with 40% total production being Spiders, So thats less then 1,200 cars per year to the US??????????

 

With all this talk of emerging markets I'm curious how many F-cars really gets sold there? Markets like ME(which I'm sure is strong), China, Russia, India etc.? For example, I understand that you wouldn't really want to drive an F-car in China because the roads are poor so how big a threat is it? The reason I ask is with 1/3 of F-car sales to the US, will a crashing dollar make a large impact to decrease that as cars get shipped to stronger currency countries, or will manufacturers like F continue to subsidize to maintain US market share?

 

They sell way too few here. The demand FAR outweighs a mere 1700 units. I know you want to be exclusive, but you can still be exclusive selling 2000-2200 a year here.

 

They sell way to few here?? Considering the amount of cars produced, we get our fair share, without a doubt. Besides...the old adage of "provide a premium product and keep it in short supply" keeps everything profitable. In a similar vein....."Elvis never did encores...."

If you look at these production numbers, it is rather shocking at how few Ferraris are made at all, which is a good thing.

The Standard Catalog of Ferrari 1947-2003 by Robert Covello shows these numbers.
(NOTE: Be sure and notice the use of 'produced' and 'sold' in this description)

1999 - 4,915 355 Berlinetta Coupes produced from 1994-1999
2,577 355 GTS Targas produced from 1994-1999
3,714 355 Spyders were produces from 1994-1999

1999 - 1,936 456 GT Coupes were produced from 1992-1997

1999 - A total of 792 Ferraris were sold in the US in 1999

________________________

2000 - A total of 1,023 Ferraris were sold in the US in 2000

2001 - A total of 1,185 Ferraris were sold in the US in 2001.

2002 - A total o f 1,200 Ferrari's were sold in the US in 2002 (Note: Fiat's total production for that year was 1.7 million vehicles)


These numbers are miniscule compared to Toyota or GM, or even Fiat. It's important to keep in mind that Ferraris TOTAL PRODUCTION didn't exceed 2,000 cars until 1979!! (2,221) It topped 3,000 in 1985. Broke 4,000 in 1988.

Other numbers:

In 2002 Fiat Spa sold 34% of it's Ferrari holdings to banks for $700 million, and Ferrari/Maserati's total value was 2.1 billion, roughly one third the value of Fiat (Winston Goodfellow). Piero Ferrari still owns 10% of Ferrari.

 

Some interesting stats. Thanks.

However, allow me to be so bold and correct an error that crops up continuously on this board. FIAT Spa and FIAT Auto are 2 different entities. The first happens to own the second as well as Ferrari, Alfa, Lancia, many financial holding, banks, pension funds, football clubs etc etc

Your post should read "FIAT Spa sold 34% of it's Ferrari holdings to banks for $700 million, and Ferrari/Maserati's total value was 2.1 billion roughly one third the value of FIAT Auto."

FIAT S.p.A. currently owns 100% of FIAT Auto, 100% of Maserati and still 85% of Ferrari.

 

You are exactly right sir, and thank you for the correction, it is now edited as per your note.

The Fiat Group as a whole is wildly diversified in many areas, including silicon chip fabrication, financial, and on and on. Good catch!

 

Production wise, the US gets the largest share. But cars pr capita is another world.

I would imagine Luxemburg, Germany, Monaco and Italy are among the top contenders for this title I would imagine

 

Completely wrong. The better roads in China are much better than the best roads in the US - new toll roads built to a very high standard. I drove my 2 599's over 8,000kms in China, my CGT over 8,000 miles in China and my 550 over 20,000kms in China. Check my posts on my 599 and you will see some interesting photos.

 

We get approximately 30% of them but our market represents a much higher amount than that. That's my point. Just look at how many Ferrari dealers there are here as compared to the rest of the world. I don't think increasing that value by 5-8% will decrease exclusivity AT ALL but it will increase profit

 

You are right. US gets less Fcars than it should and that makes for a 2 tier market - US and the rest of the world. But if you were F you might do the same thing. F has to devote resources to markets of the future. China is an amazing market. There are 3mn cars on the road in Beijing alone. J Todt is very interested in the global markets and has made a lot of effort to develop them

 

Just a note to the USA, Ferrari sales total.

I believe that Ferrari sells more Ferrari's, in California, than in many other world markets combined. Certainly more than any other State, in the US. Porsche, has the same thing as far as percentages, but they sell far more cars here, volume wise, than Ferrari and FIAT S.p.a., combined, because they are just a bigger company.

Ciao...Paolo

 

I'm certainly no expert in either Ferrari's or Economics. I think Ferrari's marketing guys are pretty keen on how to 'work' the American market. It's not only the amount sent to this country that matters, but how many of them are actually purchased. I haven't seen any numbers comparing those two features, but it would be interesting.

It's safe to say that the suits at Maranello definitely do not want an excess of US spec units sitting on their dealer's lots, the warehouse, or the boat dock. Importing to the US has been something Maranello has always had to deal with, rather precariously at times, the early smog requiremens simply meant that fewer models were going to make it to these shores. That's an artificially induced market dynamic that no doubt increased the desirability of any particular model. Also...it seems we Americans make more of the "Euro" spec cars whereas the Europeans don't seem to give a flip about having a US spec car.

 

That's only because Fiat Spa doesn't sell cars in the US. On the other hand...Americans didn't seem to take much shine to Fiats...HA! The old tired and familiar adages are bandied about to Fiat owners, me being one of them.
Why do they rust so bad? Well..supposedly in the mid-70's Fiat made a deal with the Russian government to trade them older car manufacturing equipment for massive amounts of iron alloy, which turned out to be of spotty quality, hence the rust. This may or may not be true. But there are Russian branded cars mechanically similar to the older Fiats, the 124 which became the Russian made "Lada". And as we all know, a Yugo IS a Fiat 128 mechanically.

There are many stories as to why, some of them outlandish, but it was probably quality control and the gas crisis that finished off the little Italians. But....never mistake....Fiat is the grandaddy of ALL Italian car makers, period.

There are some Maserati's in recent years showing up, which Fiat/Ferrari owns, but Fiat hasn't been in the US since roughly 1982. Pininfarina kept selling the 124 Spider through Fiat dealer networds until 1985 and Bertone did the same with the X1/9 until 1988. Alfa Romeo lasted longer, roughly 1992. You still see nice Alfa Spiders and 164's around.

On the whole, Porsche is nowhere near the size of Fiat Spa, Fiat Spa is more along the size of Volkswagen and Renault. All three are in the top 20 largest auto makers in the world. Porsche is not even remotely close in total production.

I would also think that Florida sells close to as many, if not more, Ferraris, than does California.