What's with aftermarket side emblems? | FerrariChat

What's with aftermarket side emblems?

Discussion in 'Ferrari Discussion (not model specific)' started by Jedi, Mar 19, 2008.

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  1. Jedi

    Jedi Moderator
    Moderator Lifetime Rossa Owner

    Mar 18, 2008
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    Dave
    Hello all again,

    I see LOTS of 3x8s with 'side emblems' on the front fenders. What's with
    this? As far as I can tell, no 308/328 had these. Why would some one
    do this other than to look silly? Wasn't that a much later addition to
    Ferrari? I even saw a photo recently of a '64 250 GTO that had them....
    What was the ACTUAL history of side emblems on Ferrari? Is it just a
    'look cool' thing or were certain 3x8's fitted with them during their run?
    Please forgive my newbie question on this - just want to know the truth.
    (No, my new 328 doesn't have them).

    Thanks

    Dave
     
  2. Meister

    Meister F1 Veteran
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    Apr 27, 2001
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    It's not enough to some people that the car clearly (adequately/understatedly) spells "Ferrari" (in plain sight/script) on the rear decklid of the car.....

    Some people are concerned that passerby's might not notice them or their car, so they splash it... (the Ferrari logo/SF sheild/CR/et al) on the fenders, floor mats, headrests, valve stems, wheel centers, gas cap, windsheild tint/sunshield, licesne plate suround, seat covers, seat belts, car cover and/or any other place that has any/and/or sufficient area to display a logo/sheild/rampante/horse/$ sign......... just in case someone is confused as to whether the car is a Ferrari or not.....
     
  3. Bullfighter

    Bullfighter Two Time F1 World Champ
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    Jan 26, 2005
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    You're correct, they're not original. It's a matter of taste. I happen to agree with you that they look a tad strange on 308/328s, but the 288 GTO had them as original and that car overlapped the 308-328 transition (1984-86). So, some owners enjoy them.

    Ultimately, if you feel the urge, there are magnetic shields that can satisfy your urge to reinforce that you have a Ferrari, without causing lasting damage to the car.
     
  4. burriana

    burriana Formula 3

    Jul 8, 2004
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    AL

    As far as I know they were a factory option on at least 348s onwards. I would be surprised if this option was not available on earlier models.

    Why do you say it looks silly? Only in your opinion, but even then, silly? Logo'd up to the eyeballs with seatbelts and number plate surrounds (all things that were not a standard factory option) maybe ... but a wing badge, subtly embossed headrests or floor mats are all things you get on a brand new factory Ferrari.
     
  5. miketuason

    miketuason F1 World Champ
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    Feb 24, 2006
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    I don't think it's silly at all.

    It would be silly if you have it on a non Ferrari instead.
     
  6. Night life

    Night life F1 Veteran
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    #6 Night life, Mar 20, 2008
    Last edited by a moderator: Sep 7, 2017
  7. Jedi

    Jedi Moderator
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    Mar 18, 2008
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    Just my opinion I guess. It's like bolting a wing on a Honda or ground
    effects or pulling out the springs on any car. I just think adding stuff
    that wasn't originally supposed to be there looks silly to someone who
    knows what it's supposed to look like. I used to have an Accord, and
    it didn't have a wing 2 feet in the air, and had I added one it would have
    looked silly too.

    But I guess I too am at fault - my black floormats have a red horse on them!
    So really, that's kinda silly too.

    I was just curious if there had been 3x8s that had the emblems, that's all.

    Dave
     
  8. luigibosco

    luigibosco Karting

    Jan 28, 2005
    202
    Westchester County NY
    So are you saying the first production cars to use them was the 288? But didn't the factory race cars sport them originally? I would guess that's where the whole idea came from.
     
  9. luigibosco

    luigibosco Karting

    Jan 28, 2005
    202
    Westchester County NY

    I had the cheap vinyl ones on my Mondial because nobody really did know what kind of car it was. :)
     
  10. James_Woods

    James_Woods F1 World Champ

    May 17, 2006
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    I have a question: If they did not know what kind of car it was in the first place, then would they suddenly be "illuminated" by the side shields?
     
  11. Sigmacars

    Sigmacars Formula 3
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    Jul 19, 2006
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    its your Car you do as you please and what makes you feel good,man its only a car ,if you want to put it in a glass box and look at it evry night the so be it but if you drive it then make it your own.
     
  12. wingfeather

    wingfeather F1 Rookie

    Feb 1, 2007
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    rock bottom
    Hey now, calm down. The fender badges look great on a 348. Sure, they weren't a factory item but neither were Tubi, Hill Engineering, etc...

    Lighten up :)
     
  13. chris marsh

    chris marsh F1 Veteran
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    #13 chris marsh, Mar 20, 2008
    Last edited by a moderator: Sep 7, 2017
    I think it can be done tastefully. I have magnetic ones. But I do it, not to show off that my car is a Ferrari but rather to pay homage to the Ferrari racing tradition.

    Prior to the modern cars having badges they were reserved for cars of the Scuderia Ferrari and not put on road cars. This goes back to before Ferrari even started building cars. This goes back to 1929 when the Scuderia Ferrari consisted of Alfa racing cars.

    Ferrari only built road cars to finance his racing.
    Image Unavailable, Please Login
     
  14. DennisForza

    DennisForza Formula 3

    May 23, 2006
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    The factory did place shield on a hand full of 3x8's and Testarossa's for "friends" of the factory. More than a few factory drivers had them on their "gift" cars.
     
  15. Jeff328

    Jeff328 Formula 3
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    Weren't the Scuderia shields on the side of just about every Ferrari race car ever produced? My understanding was that competition Ferraris got the shields and street cars did not (until recently). The 288GTO, F40, F50, and Enzo came with them, too.

    I don't care if someone puts them on their 3x8, what do I care, it's not my car. I always get a good chuckle out of the logo-splattered cars you see every now and then. I just chalk it up to a very enthusiastic owner.
     
  16. James_Woods

    James_Woods F1 World Champ

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    Strange that some people would willingly remove the side strakes on a Testarossa, and that some people (I hope not the same people) would willingly stick on side shields to it.
     
  17. spider348

    spider348 Formula 3

    Nov 3, 2003
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    Were they factory installed on the 348 Competizione?

    They do look great on a 348 IMHO!
     
  18. JLP

    JLP Formula Junior

    Aug 18, 2006
    659
    Bay Area, Ca

    I agree 100% Dave.....unless your car came with them from the factory it is a little poserish to add them, some cars do look good with them but i think they look like out of place on the 308/328 series.

    Badges......we don't need no stinking badges!
     
  19. opus10583

    opus10583 Formula 3

    Dec 3, 2003
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    Source? Inlet cloisonne or decal?

    Source?

    Someone has posted a picture of Gilles arriving to a race in a 308, don't remember if it was pimped or not.
     
  20. newgentry

    newgentry Formula Junior

    Nov 23, 2007
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    Robert
    Agreed, some owners enjoy them, I'm one of them. I got the magnetic ones from a guy on Ebay, and I love the look on my 328. But to each his own, for sure, I certainly don't fault anyone who wouldn't put them on their own car.
     
  21. opus10583

    opus10583 Formula 3

    Dec 3, 2003
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    Until the FIAT takeover, the "side emblems"/shields, Scuderia Ferrari scudettos, denoted a vehicle raced by Ferrari's factory racing team, or employed in its activities, eg transporters: Full stop. Going back to the days when Ferrari raced Alfas.

    Starting with the 288, FIAT's marketeers began to place them on the halo cars as standard, as they sought to reinforce the racing connection.

    Beginning with the latter 355s, anyone could specify them on any road car, the motives of all concerned being obvious and notorious.

    My personal favorite current application is on the competition version of the 612, I believe the factory ran a few in NASCAR's Craftsman Cup, although I'd bet there's a "400iA LM" out somewhere which we haven't seen yet.

    "Your money, your choice", as they say, but really, who are they kidding?
     
  22. UroTrash

    UroTrash Four Time F1 World Champ
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    I think shields look GREAT on almost any Ferrari except the touring cars and of course the cars that are "almost Ferraris".
     
  23. jsa330

    jsa330 F1 World Champ
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    There were adhesive shield emblems on my 308, placed there by the previous owner.

    They peeled off easily after the car sat in the sun for an hour, and the glue residue came right off with some very mild solvent.

    I haven't counted the horses on the 308 yet, but they are definitely abundant. A bright red 308 GTS doesn't need further introduction.

    I have a set of magnetic shields in case I do want it to scream "I'm a Ferrari!!!" any louder than it does now.
     
  24. BT

    BT F1 World Champ
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    I put one on my 34 foot RV last summer. A kid maybe 9 years old in KY said "Whoa" as I pulled into an RV park. He said "Is that a real Ferrari?" And I answered "Yeah, it's the biggest one!". Then I told him that it was really jsut a regular RV and that I put the shield because I like the brand. No joke. I talke dto him for a few minutes to give him some more info since he seemed really interested.
    BT
     
  25. paulie_b

    paulie_b F1 Veteran
    Consultant Owner

    Jan 13, 2003
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    It is all a matter of opinion and everyone has one. I can provide info on the metal OEM shields if interersted. PM to me.
     

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