Michael Schumacher World Champion Tower

The Michael Schumacher World Champion Tower, inspired by the geometrical order of a snowflake and the aerodynamics of a Formula 1. It is designed by LAVA (Laboratory for Visionary Architecture), the first project of a series of branded towers, a new concept by PNYG:COMPANY, a company focused on branding.

The building features an iconic silhouette and a facade characterized by vertical slots with private balconies. A series of reflective fins generates a vertical dynamic and gives the building a constantly changing appearance. The fins track the sun, control the solar shading and dissolve the rationality of the plan into a continuously evolving building volume. The facade’s continuous surface enables curvature with a lot of repetition and the potential for standardization in the building process. State-of-the-art engineering and innovative materials will be used to achieve a fully sustainable performance.

The building will start at the beginning of 2009 and will complete around June 2011.

More info:
http://www.pnyg.com/MSTower.html
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Where are they building it???

 

According to the link (and none of us should be suprised...)

"The Michael Schumacher World Champion Tower (MSWCT) will be located in a spectacular setting in the Central Business District of Reem Island, Abu Dhabi, capital of the United Arab Emirates. The wharf tower will emerge from the sea, integrated beautifully with the water on the seafront and comprise a luxury marina."

 

well, he was given one of the islands there, Antartica I believe....

that tower should be able to house most of his trophies.

 

I thought the Lamborghini Tower was ridiculous when I heard about it, but a "Michael Schumachacher World Champion Tower"?!

 

In the words of James May:

C**K

 

Awesome tower and I'm obviously a Schumi fan, but this bizarre UAE luxury brand and celebrity worship is just too much!

 

Agreed.

 

Very cool structure!~ I hadn't seen this before.

 

just what they need... another empty skyscraper

 

So let me get this straight. According to the article, this is the first of many Schumacher branded buildings???

 

They're only planning on building 7

I've never heard of anything more bizzare! I love Schumacher, but I'd feel a bit weird giving my address out to people if I lived here. I'd probably feel even more odd if I wasn't a fan. I wonder if they use his voice in the lift "Doors closing - for sure"!

 

I wonder if the lifts try and pass each other and race to the top.....

 

This should not be a surprise to anyone. Scuderia Ferrari has several sponsors in based in UAE...Etihad, Mubadala, etc.