Why leave Used Car adverts on your car?

I admit, I'm a pretty cheap guy.

I like to buy used cars.

But it wouldn't actually hurt my feelings if people THOUGHT they were bought new.

So I see this all the time; someone tooling around in a nice looking clean car with a used car sticker and plate surround advertising a used car lot.

This car had both, i didn't get a click of the plate.

Why do they do that?
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For the same reason they got a used car from Carmax.

They don't know better.

 

We have a very successful used car dealer in the next town, and every car he sells has HUGE stickers on both sides of the car - from the front wheels to the rear wheels, half the height of the doors. Even if it were his company cars, the size would be inappropriate, but I see dozens of them driving around, and the owners obviously don't care about the billboards on their cars...

 

The first thing I do when I buy a car is remove the stickers and tag frames they put on. Shortly there after, the manufacturer badges are removed as well..

 

Well possibly they either don't mind people knowing it's a used car (I wouldn't), or the sticker's so small they don't pay much attention to it, or they're happy to give their salesman a little free advertising in return for the good deal he got them.

 

Because people don't care? They want something nice and reliable for good money and their reasoning doesn't go farer than that? Plate surround... there's already one so why changing, they don't change it for the sake of it. The sticker, well they would take it off when it will start to peel off... I believe that people that care about details or the type of perceptions others might have on their car remove them immediately.

 

Just for fun I used the fact that I drive 50k miles a year to negotiate $500 more off the price of the car as an "advertising" rebate. Once we settled on a price, I asked him if it had a dealer sticker on it. He said yes and I said if you want me to advertise for your business you need to take another $500 off. The sales manager said he would do it because no one had ever asked for that before. Alot of people see my car driving 50k per year.

 

Negotiate it more, and then take it off once you leave the lot.

 

Every dealer I have ever worked at charges the NCD or UCD about $25 for the cheapo plastic plate frame.........that I always ask my client at the time of delivery, if they want me to leave it on, or take it off.

We throw them in the garbage about 90% of the time........no point in giving them back to the parts department so they can rip us off again for free.

Remember back in the day (the 60's and 70's) how dealers used to use those metal advertising tags, as opposed to the 3M tape we have today, that they would have to drill holes in your trunklid to mount ? And you got rust around the edges of the holes the next year ? GAWD I miss those.......

 

Even after people put on their NV plates, I think they think it's a status symbol to have "Mercedes-Benz of Beverly Hills" frame surround, BMW N. Hollywood or one of the RUSNAK ones.