good deal on 2010 911 S

I am about to purchase a new 2010 911 S- it has nav, pdk, bose, bluetooth, sports chrono, xm, etc. Midnight sapphire blue color. MSRP is 107 K. The dealer has come down 5 K without even really negotiating much. Just wondering what I should realistically be shooting for- 8k off sticker? 10 K off sticker? Anyone purchase a 911 S in the last couple of months that could give some insight?

 

I believe the profit margin to the dealer is 8% on the car, not sure if that includes options or not (usually options have a higher profit margin), or if there is a holdback or other incentive back to the dealer.

I'd say $99k would be my target number.

however, since it is a car you didn't spec, might as well buy lightly used and save even more $$...

 

When I bought my latest Porsche though this was in May of 06, the car stickered for 101, I paid under 92.

 

depending on your location, you can easliy get $10k off, maybe more. Check ebay to get a sense of prices on new 911s.

 

i have owned 5 porsches.
3 911s and 2 cayennes.
current models should sell for 10% off sticker.
at the end of the model year, i generally get 20% off the sticker.
you have much more negotiating power if the vehicle is in stock.
if the vehicle is a brand new model, these discounts may not apply.

 

my understanding is that there mark up is just about 10%. But thats just what I remember and what is told after working for a company that owns a porsche dealer and working next door to it in the BMW building...

then of course there are incentives...

 

my data came from the owner/general manager of a Porsche dealer, so he could be telling the truth, or could have made it sound less promising than reality to preserve his margins (although he didn't tell me this in the context of purchasing a car...)

 

incentives last year for 09 911's were huge. close to $10k.

 

Why not a one owner 2008 4S, 16K miles for 72K?

 

In 09 you could buy the launch cars for almost 25% off sticker - several C4S launch cars which stickered at 113k sold in the mid 80s, even on Ebay. on 2010s thats not doable but 10% should be easy.

 

I believe 10% is pushing it depending on the model. GI Chaz is more in the ballpark as far as sticker. Porsche does not operate like the US automakers and there is no such thing as a GM/Ford holdback (-4 to -6%+), etc, but, like anything, there is some room. Porsche NA does give some very nice incentives on outgoing models though.
When the 2011 Cayennes are released, the 2010's should have a very nice incentive, but when you see the new interior of the 11' Cayenne, you may not even consider a 2010!
I do question the "25% off" on the launch cars, but regardless, most of those cars were either press and/or tracked...
If anyone is interested in a new/used Porsche, PM me and I would be more than happy to help.

 

So what is the story?

Did you end up getting the car??

 

Yep! Got it yesterday. 9000 off sticker (more than any other dealer would do, and I did comparison shop). Midnight blue,dark gray leather, xm, nav, bluetooth, pdk, sports chrono, power seats, bose, universal audio adapter.

 

well done! congrats

pics when you have a chance...

 

Congrats, and enjoy.

 

Definitely 10% minimum.

 

Glad you got the car!

and I will say it one more time... its about 10% plus any incentives... if any


A mark up of 25% does not exist in mainline autos...

 

good negotiating! congrats. please post pics!

 

stopped in to my friendly local Porsche dealer yesterday (to check out a GT3RS they had on the floor).

next to it was a Cayenne GTS. on the lot were two of the new-gen Cayennes.

I ask what they're willing to do on the GTS. I was told $3k over invoice (not sure what that amount was). I thought that was interesting, given it being an outgoing model. any thoughts?

disclaimer: not actually interested in purchasing said vehicle

 

Here is what 09 low mileage c2s are trading at.

05/04/10 MANHEIM Regular $80,100 2,616 Above Black 6CY M Yes
05/06/10 RIVRSIDE Regular $73,500 2,798 Avg WHITE 6G A Yes
05/27/10 MANHEIM Regular $73,250 4,637 Avg WHITE 6G 6 Yes
05/28/10 LAUD/MIA Regular $70,556 1,164 Avg 6G 6 Yes
06/01/10 SEATTLE Regular $72,000 20,965 Avg Black 6G N Yes
06/10/10 MANHEIM Regular $71,000 1,169 Avg WHITE 6G 6 Yes


So low 70's with minimal miles. ouch!

 

LOL, show him a credit score of 750+ and Income history and this would drop at an alarming rate.

 

I suspect that is the case, but who knows.

 

That's absurd.

 

Ehh... you would be surprised. Most sales people/sales managers don't care about your credit when discussing price. All they are trying to do is get you to agree to purchase the car at a price. They will figure the method of payment later. Also, typically the porsche store doesn't deal with get me dones... they are used to people paying cash... so asking for a credit app will likely slow down the negotiations. But even still, most stores want you to agree to purchase the vehicle at a specific price prior to even pulling your credit.

Believe it or not most dealerships believe that there customers are able to purchase there cars... especially high end stores. They don't treat people like they have crap credit and therefore can mark up the price... its quiet the opposite actually...

 

Unfortunately, Porsche is only giving room for leases ONLY (on GTS's), no incentives yet on a purchase. On the lease they are going $3-5k back w/ an EXCELLENT money factor through P credit.
PM/email me if you want more details. I have 2 LOADED Atlas gray GTSs' (2010) left!
BTW, I have a LOADED black/black GT3...MSRP of $150,550 but entertaining ALL reasonable offers.