Anyone else think that Audis new ads are going to end badly? [ame]http://www.youtube.com/watch?v=oXE6L2gUDKQ[/ame] Hmm, p!ssing on old luxury, isn't Bentley part of VW too?
The fundamental concept that drove the original "Old" vs. "New" luxury was brilliant. Without getting the viewer lost in technical jargon, Audi was able to position themselves in a brilliantly different way than Mercedes. However, as in so many cases of "good concept" getting sent down the crapper through "poor execution" these latest ads are just awful distatasteful parodies of themselves. Venables Bell & Partners http://www.venablesbell.com/ should be proud of the orinal idea, and the first generation of ads, but these latest "jumped the shark" editions are a whole 'nuther matter.