The problem with buying supercars is… | FerrariChat

The problem with buying supercars is…

Discussion in 'Ferrari Discussion (not model specific)' started by lazerblu, Feb 22, 2011.

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  1. lazerblu

    lazerblu Karting

    Feb 15, 2011
    84
    God's Own County, UK
    Is this for real?


    http://www.autocar.co.uk/blogs/autocarconfidential/archive/2011/02/22/the-problem-with-buying-supercars-is.aspx


    Got a phone call from a chap I know who loves cars and has the money to finance his addiction, and it is a fantastic addiction.

    His 458 is due to be delivered in September, two months after a McLaren MP4-12C will have glided its way on to his drive).

    What he wanted to know was a) how good the new McLaren is, and b) what I thought about the fact that Ferrari wants to charge him an extra two and a half grand to allow him to collect his 458 from the factory, rather than having it delivered to the dealer in this country.

    To which I replied a) absolutely sensational, and b) Ferrari would appear to be taking the Michael somewhat when, surely, it is they (Ferrari) who will benefit from him collecting his car because their delivery costs will be reduced.

    “The thing is,” he then said, “they want to charge me for collecting the car because there’s a factory tour involved as well. But I don’t want the tour, I’ve done that already. I just want to pick the car up and drive it back home via the scenic route, with the MP4-12C in convoy (nice). And for that they still want to charge me an extra £2500, above and beyond the £195k I will be paying for the car in the first place.”

    On the one hand my reaction was; do you honestly expect me to feel sorry for you, my friend. But on the other it does seem fabulously irrational, not to mention a tad greedy on Ferrari’s behalf – charging someone extra for appearing at the factory gates in person, thereby saving them (Ferrari) the cost of delivering the car to the UK.

    Especially when McLaren will be offering a similar kind of experience – for free.
     
  2. SrfCity

    SrfCity F1 World Champ

    Probably true. F-hubris.
     
  3. ernie

    ernie Two Time F1 World Champ
    Lifetime Rossa Owner

    Nov 19, 2001
    22,614
    The Brickyard
    Full Name:
    The Bad Guy
    Ding, ding, ding, ding, ding! We have a winner here folks.

    That's Ferrari for you. ;)
     
  4. Mitch Alsup

    Mitch Alsup F1 Veteran

    Nov 4, 2003
    9,734
    Seems to me it costs more to assign an escort for the (1/2) day, than to pack, unpack, transport, fuel costs, ...

    Believable--irrational--but believable.

    This is WHY competition improves the breed--in this case the marketing thereof.
     
  5. bill365

    bill365 F1 Rookie

    Nov 3, 2003
    3,319
    Chicago area
    Full Name:
    Bill
    Well... if they are going to provide an "escort" for a half day... :)

    Sorry
     
  6. etip

    etip Formula 3

    Apr 4, 2004
    2,406
    Washington State
    Full Name:
    Eric
    Most European car companies give large discounts for doing a European delivery, mostly because they save significantly in import taxes. With a 3 series that I took Euro delivery I got about 3k off, they shipped the car back to the US and preped it.
    Ferrari is just ripping people off by charging for Euro delivery (if it's a US bound car).
    Just drink the kool aide....... ;-)
     
  7. TheMayor

    TheMayor Ten Time F1 World Champ
    Rossa Subscribed

    Feb 11, 2008
    106,259
    Vegas baby
    The simple answer from Ferrari is "because they can" while McLaren says "because we can't -- but we sure wish we could!".
     
  8. alberto

    alberto Formula 3

    Aug 25, 2001
    2,404
    San Diego
    Full Name:
    Alberto
    I'm not here to defend Ferrari, but I do wonder if they incur some additional costs (although not to the tune of 2500 pounds in any case). They likely have to do additional paperwork, including getting the vehicle registered for export (I don't know if this applies anymore under the EU) for you to drive the car away, proof of insurance, etc. plus they'll need to handle the car more than if they simply put it in the lot and then put it in the delivery vehicle.

    Most people who pick these up want/expect some pomp and ceremony when they pick them up, so I doubt they would just hand you the keys and send you on your merry way, they probably will have someone go through the functions, etc. of the car, set if aside for you in a place so you can pick it up an inspect it, wash it, etc. The tour is probably part of that ceremonial aspect of it.

    The fee might be a way to discourage people from picking up the car and from Ferrari having to deal with the hassle for a car they have already sold.

    If your buddy is in a position to afford both of these cars, etc. tell him yes it's ridiculous and yes it's expensive but hey some sacrifices need be made for god and country. In other words, tell him to suck it up. :) Oh, and to post pictures of the trip and pick up at the factory.
     
  9. PhilNotHill

    PhilNotHill Two Time F1 World Champ
    Owner

    Jul 3, 2006
    27,855
    Aspen CO 81611
    Full Name:
    FelipeNotMassa
    Ferrari has to seperate those riff raff buyers from the the folks who are just posers.

    Pay the 2500 and I will take the tour for you.;)
     
  10. mswiek

    mswiek Formula Junior

    Jan 5, 2004
    330
    A couple of years ago when I was looking at a Porsche Turbo, I inquired about european delivery, since I travel to Germany quite a bit. Same thing. There was a $2500 or $3000 charge for the experience of picking it up at the factory. When I questioned why, the dealer stated that "they do provide lunch."
     
  11. pearsonhaus

    pearsonhaus Formula 3

    Jul 2, 2008
    1,464
    +1
     
  12. pearsonhaus

    pearsonhaus Formula 3

    Jul 2, 2008
    1,464

    Sauerkraut ain't cheap you know?? :)
     
  13. kerrari

    kerrari Two Time F1 World Champ

    Oct 22, 2004
    24,041
    Coolum Beach AUSTRALIA
    Full Name:
    Karen H.
    This is probably way too optimistic but... is it possible the money goes to the 'home' dealer as compensation for the lost sale????
     
  14. etip

    etip Formula 3

    Apr 4, 2004
    2,406
    Washington State
    Full Name:
    Eric
    The sale would still go through the "home dealer", just picked up at the factory instead of at the dealer. Like I said before, other dealers (BMW, Mercedes, Volvo) all give incentives and cost reductions for European delivery because they get tax breaks. Ferrari (and Porsche it seems) just take advantage of their customers with regard to this.
     
  15. gustel

    gustel Rookie

    May 8, 2010
    12
    Germany
    Full Name:
    Gustel
    If you plan to pick up your new Porsche Turbo at factory, this will cost 702.-- Euro incl. VAT 19% for german customers. (including Sauerkraut)

    Maybe this is different for other countries. (Customs, paperwork ??)

    Gustel
     
  16. Ducman491

    Ducman491 Formula 3

    Apr 9, 2004
    1,591
    Mentor OH
    Full Name:
    Jason
    I would think it's also a deterrent. If the cost to the user was exactly the same why wouldn't you pick it up at the factory. Ferrari is not in the business of delivering cars to their owners. They build and distribute them. The dealer is responsible for the delivery experience. You wouldn't take it to the factory for an oil change, that is why the dealers are there.
     
  17. AceMaster

    AceMaster Three Time F1 World Champ

    Feb 6, 2009
    34,777
    Ontario, Canada
    Full Name:
    Mike
    I would like to add that if you want to own a Ferrari, then you better be prepared to accept everything that comes with it
     

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