So is it correct to say it's 7yr free maintenance for new Ferrari cars? This is going to be a huge plus factor for potential customers
Yup!!! The reality is even now for the 458 you only need to service the car once a year versus the 430s 2-3 times.
I believe so, it's stated on the Ferrari website. It's pretty much similar to Stuttgart's maintenance package.
From the Ferrari website: "Geneva sees the introduction of an innovative service for all new Ferrari owners. With effect from March in Europe, and on other markets during the course of the year, clients ordering a Ferrari California, 458 Italia or FF from the authorised dealership network will be entitled to a free seven-year standard maintenance programme. Genuine Maintenance is Ferraris exclusive service that ensures that its cars are maintained to the highest level for maximum performance and safety. The programme is unique this is the first time a car manufacturer offers such cover worldwide and is evidence of the attention paid by Ferrari to its clients. The Genuine Maintenance programme covers the individual vehicle, and thus extends to any eventual subsequent owner. The programme covers the workmanship for the programmed maintenance along with the relative original spare parts, engine oil and brake fluid. The advantage to the owner is the assurance that the vehicle will be subject to regular annual inspection by Ferraritrained personnel using factory-approved dedicated diagnostic equipment."
correct, it's clearly an attempt by Ferrari to maintain/secure the market share. Competition is getting so much stronger nowadays