Lamborghini celebrates assembly of 1,000th Aventador

http://www.autoblog.com/2012/07/19/lamborghini-celebrates-assembly-of-1-000th-aventador/

Lamborghini Press Release:
A milestone for Automobili Lamborghini: 1,000 Aventadors produced

The Lamborghini Aventador LP 700-4 today achieved an important milestone in its history, with the 1,000th vehicle produced. The Argos Orange vehicle with chassis number 1,000 rolled off the assembly line, destined for Germany. Its new owner, Hans Scheidecker, received the keys today from Automobili Lamborghini President and CEO, Stephan Winkelmann. The Bavarian architect is a passionate Lamborghini customer, already owning a Lamborghini Diablo.

The Sant' Agata Bolognese plant's productivity has noticeably increased for the Aventador LP 700-4 compared to the previous flagship model: the Murciélago took two years and five months before the 1,000th example rolled off the assembly line. Launched at the Frankfurt Motor Show in 2001, the Murciélago reached the 1,000-vehicle milestone in February 2004. The Aventador has taken just one year and three months, with production increasing from three vehicles a day in Q3 2011 to 4.5 today.

This production milestone is not the only accolade for the V12 super sports car from Sant' Agata Bolognese. Indeed, little more than a year from its official debut, the Aventador has been crowned queen of the super sports cars with no less than 36 international prizes for its design and innovative technological solutions. The success of the Aventador is also demonstrated by its order book, which continues to cover the next 18 months of production.

 

That is amazing; seems like only yesterday we were dissecting spy photos.

And the Enzo is 10 years old!

Time flies over 200 mph.

 

WOW.... already being overproduced.... Great, looks like i will be able to afford
one someday.

 

Overproduction.

Depreciation will be similar to the rock trick, at the deep end of the pool.




At least grandma can drive an automatic

 

I believe it's called "responding to immediate market demand."

 

However, currently commanding a 60-90K premium over MSRP. Depreciation will come later as it always does (except of course if it is a 250 GTO

 

I know, right!! One on cars.com for 400k already!

 

Soon we'll be arguing over whether we'll see an $80k Aventador...good times ahead

 

I'm not so sure about good times ahead at the production rate of 1,000 cars per year for a $400,000 car.

Exclusivity will always be a factor in the decision to buy or not to buy an expensive car.

 

great car ...optimistic sales IMO

 

Already to 1,000....took 15 years to make 2,000 Countach's

 

1000 LP700 are a lot, but 2011 Ferrari FF production was 800 units...

 

It sure doesn't sound exclusive to me anymore

 

it never was

 

You don't say...

Ferrari (tens of thousands of 360 Modena's and F430's)
Bentley (I believe there are over 20.000 Continental GT's made?)
Aston Martin (thousands of DB9's and V8 Vanquishes that can now be had for peanuts compared to new prices)
Lamborghini (thousands of Gallardos in a endless line of special editions)
...and of course Porsche are not exclusive marques anymore.

You got models from each of the mentioned makers that are rare, but the brands are not what they used to be.

This is why I keep saying that Pagani is the new Ferrari (let's keep the racing heritage part out for a second, because no one buys a new Ferrari because of its racing heritage!); the new benchmark that people are stretching for in terms of exclusivity.

 

"Exclusive" is a relative term... To say Aventadors were never "exclusive" is not correct unless you qualify with respect to what.

The Aventador is absolutely exclusive when you compare it to its closest competitor - Ferrari. Ferrari 458 and F12 production vastly outnumber Aventador production figures. But compared to Pagani Huyara or Koenigseggs, they are not. Aventadors are not excusive compared to Veyrons but Veyrons depreciate faster!

Also noteworthy is that earlier Lambos like the Countach were produced in smaller numbers but that is was a contributing factor to Lamborghini going bankrupt and being passed around in the 70's and 80's from investment group to investment group.

One has to balance exclusivity these days with financial viability of car companies.

 

yes, everybody has a two seater 400 K USD italian V12 700 Hp supercar: how could it be exclusive...

 

Very true..and it took 15 months to reach 1000, not 12...

 

Hmm. I'm not sure about that

 

It might be a partial reason, but only a small and mostly insignificant variable for new modern Ferrari buyers.

 

Yes agreed, for sure.

But I can tell you I have clients who have 288 GTO/F40/F50/Enzo who are huge motorsports fans, attend the Monaco GP every year and continuously wax lyrical about Ferrari's F1 accomplishments over the decades.

You'd better believe they bought their 599 GTO and will be buying the new Ferrari Supercar partially based on Ferrari's racing heritage. It would be a mistake to assume otherwise, and I can tell you Ferrari SpA doesn't.

 

I have a hard time believing that FF/F12/California buyers actually care about the past racing heritage... Maybe the 458 Italia buyers care to some extent, but those type of enthusiast buyers are probably in the minority as well.

 

Yes my friend, I don't deny the special Ferrari buyers genuine enthusiasm, but I was talking about new non-special (aka. current mainstream) cars

 

Lamborghini buyers have different priorities.

 

I think it's impresive they've sold 1000 Aventador's and I hope the people buying them drive and enjoy them. I thought it was well done. I found the shifts too hard although some like that and for me the ride seemed a bit Veyron like by which I mean almost too refined but once again I like cars that are a bit rawer.

I'm with Joe in that I don't see them holding their value at this level of production. VW now owns Lambo, Audi, Porsche, Bugatti, and Bentley and seeing if they can keep Audi, Lambo and Porsche from competing with each other will be interesting especially as they seem to have the Audi R8, the Lambo G, and the new Porsche 458 fighter in the same space. Add the 458 and the McLaren and that space is getting crowded.

Are there enough buyers for all of them?

We shall see.