Loaner Car for Service? | FerrariChat

Loaner Car for Service?

Discussion in 'Maserati' started by rockminster, Oct 12, 2012.

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  1. rockminster

    rockminster Formula Junior
    Silver Subscribed

    Nov 20, 2003
    874
    Lake Tahoe
    Have my QP in for warranty service and my loaner is a Chevy Impala with 18,000+ miles from Enterprise. Not only is the car just generally awful (shame on GM) - this car has a dirty exterior with dings and the interior has a heavy air freshener smell that is no doubt masking something worse. Maserati knew I was coming in and that I needed a car yet this was the only car the Enterprise had available for me.

    By contrast, when our Audi A7 (half the price of the QP) needs to go in for service, not only do we get a new A8 as a loaner, Audi picks up our car at our house and brings it back when finished.

    For me, the lack of a real loaner program is perhaps the weakest part of Maserati's value proposition, especially given that so many of the cars are used as DDs. It would seem very easy for them to have a fleet of Fiat 500s (nice cross marketing on a low priced car) or something similar to better take care of their customers.

    What kind of loaner/rental support are others getting from Maserati?
     
  2. bundas

    bundas F1 Veteran
    Owner

    Dec 31, 2005
    7,090
    lexington ky usa
    Full Name:
    mitchell barnes
    rental car, same as u. gouged at every service. but i still drive maserati.
     
  3. GregD

    GregD Formula Junior

    Nov 3, 2003
    885
    California
    Full Name:
    Greg
    Maserati Beverly Hills Service has a few Prius cars available.

    I dont bother with loaner cars. They are usually dirty and smell funny.
     
  4. 3500 GT

    3500 GT Formula 3

    Nov 2, 2008
    1,478
    USA
    Full Name:
    Gentleman Racer

    Do you really need to be taken care of by a service dept.?


    ~Ciao and best!
     
  5. rockminster

    rockminster Formula Junior
    Silver Subscribed

    Nov 20, 2003
    874
    Lake Tahoe
    ??? Not sure what you mean by that. ???

    Further to this, most major metros have have only one, perhaps two Maserati dealers. This means that customers are more likely to have to drive longer distances to get to there. In my opinion this increases their need to upgrade the service experience because it becomes more time consuming and a bigger hassle to take the car in. If Maserati wants to be a higher volume company they are going to have to enhance this area of the customer experience.
     
  6. staatsof

    staatsof Nine Time F1 World Champ
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    Mar 13, 2005
    95,949
    Fuggetaboutitland
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    Bob
    Why did you buy a Maserati?
    That's the question you need to ask yourself.

    It's a very small company when compared with Audi, Mercedes, BMW etc. so you're never going to be able to receive the same level of access to service facilities. It's a boutique marque. The same is true for Aston Martin. I don't know if they offer a better loaner program . They may? It's going to cost you though one way or the other because it too is a small volume boutique type manufacturer.

    BTW, Jaguar uses Enterprise for loaner cars as well. I pay $5/day or something like that.

    You are expecting a level of service that can never happen.
     
  7. GregD

    GregD Formula Junior

    Nov 3, 2003
    885
    California
    Full Name:
    Greg
    I'd like to see Maserati apply that boutique style theory to their cars as well and provide a proper f1 in the U.S.

    They will pick your car up via flatbed too. Friend of mine had that in writing when he bought his quattroporte.
     
  8. wbaeumer

    wbaeumer F1 Veteran
    Consultant

    Mar 4, 2005
    8,987
    +++1
     
  9. rockminster

    rockminster Formula Junior
    Silver Subscribed

    Nov 20, 2003
    874
    Lake Tahoe
    Interesting that you have such low expectations for how a high end car manufacturer should support their customers. Low volume and high prices makes it easier, not harder for them to facilitate a strong loaner program or higher end rental.
     
  10. staatsof

    staatsof Nine Time F1 World Champ
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    Mar 13, 2005
    95,949
    Fuggetaboutitland
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    Bob
    Think a bit deeper about this.

    You didn't just complain about the rental car.

    How can they ever hope to compete with the higher volume manufacturers in terms of access to service centers when they sell but a fraction of the cars?

    So right off the bat you have to accept that you're going to be doing something very different when buy a car like this.

    BTW Jaguar makes very nice cars too. They do the same thing with loaner so it's not unprecedented. I think your point is a lot more valid for Jaguar.

    But what you point out in terms of service etc. IS one of the reasons why I have always found the idea of Maserati being a realistic competitor for BMW, Mercedes , Audi, Jaguar etc. a pipe dream. Lots of people would agree with you. Maserati just can't compete at that level. They have to offer something else and their customers will have to be willing to accept the trade off. It's a value proposition that one has to accept when you buy this sort of a car.

    It sounds like you're not willing to do that?

    I've always had another vehicle available and at this point in my life all the exotics are classics anyway. The closest equivalent new car I have is a Jag. Even that one is not a hard charging daily driver. It too is a more risky and expensive car to operate than a Chevy or Ford.

    You could always think of owning a Maserati as something of an adventure and less as an appliance. Romance always has its highs and lows ...

    I hope you enjoy your experience.
     
  11. Sunshine1

    Sunshine1 Two Time F1 World Champ
    Silver Subscribed

    Jan 22, 2011
    26,470
    Miami
    My Ferrari/Maserati dealer gives Lexuses as loaners (Lexus ES250). It's not a high-end Audi or comparable car but I do not care. At least I have a loaner.

    What a joy when you take your Maserati Quattroporte back, no sedan is more sexy gorgeous than QP!

    Maserati is a small manufacturer compared to others you have mentioned. I would rather them spend money on the quality of the cars and survival of the brand than on better loaners.

    However, this loaner situation may change in the future as Maserati wants to introduce additional models ("baby QP, SUV) and sell up to 50,000 cars a year. Some people buying these new vehicles may complain more loudly about the choice of loaners as they will come from owning top BMW, MB, ... Hey, may be we will have the SUV Maserati as a loaner in the future: cool!
     
  12. 71Satisfaction

    71Satisfaction Formula 3

    Jul 15, 2012
    1,312
    New York and Norway
    Full Name:
    Art
    I think Rockminster has a valid point, understanding Maserati's marketing strategy..

    Today's buyer of a new Maserati has been sold the expectation of service on par with the best in the industry. It's the way Maserati themselves have chosen to brand themselves. Look at the Maserati newsletters - they are loaded with "lifestyle" sales imagery, their "personal stories" are all cosmopolitan, discerning buyers who testify of their attraction and loyalty to Maserati based on luxury, performance, style, etc, etc. The newsletters offer driving courses in Italy, combined with winery and restaurant tours, and so forth - all in the name of brand identity. This encourages and creates the expectation of concierge service.

    At that level of "competition", Maserati as a brand and as a price-point, has elected to be compared to the best in the business. On this basis, I agree with Rock. Maserati then has to step up to the expectation of top notch service and luxury. In this scenario, a smelly Chevy Imp completely fails to meet a customer's expectation.

    The Abarth edition of Fiat 500's would be a great idea.

    ALTERNATE SCENARIO:

    Each dealership attains a certain "brand standard level" by meeting criteria set by Maserati. It may be quite possible Rock's dealership is a "low standard" dealership, and on that basis, a Chevy Imp may be what Maserati corporate allows them to loan their customers.

    In 2008 and 2011 I worked on the new Ferrari-Maserati dealerships in Spring Valley, NY (2008) and Palm Beach, FL (2011). Those two dealerships have very high end customers with very high end expectations. The facilities had to meet very demanding criteria required by the brands (Ferrari set the tone, really). I'll try remembering to ask the GM's what they offer for loaners to their customers. Palm Beach I think offers M-Benz's.

    Best, -Art
     
  13. wingfeather

    wingfeather F1 Rookie

    Feb 1, 2007
    3,653
    rock bottom
    I actually prefer this arrangement. It makes for less tension when you return the loaner with bald tires, no brake pads & a puddle of vomit in the backseat. It's Enterprise's problem and you don't sour your relationship with the dealer ;)
     
  14. Maserati Blue

    Maserati Blue Formula Junior

    Dec 13, 2010
    947
    Europe
    haha nice :)
     
  15. dsd

    dsd F1 Rookie
    Owner Silver Subscribed

    Nov 19, 2006
    4,271
    Northern Virginia
    Both Jaguar and Maserati provided me Enterprise rentals for loaner service.

    My Maserati and Ferrari dealer would be happy to pick up/drop off the car from service. They will charge for that, but will do it. I would note that I have been given a Gallardo as a loaner but that was an exception.

    I want a Maserati again :)

    -dsd
     

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