They must have heard that there's a chance Ferrari will unveil F150 along with their F1 challenger, so had to react.
Maybe its just me but i'm getting a little tired of people '*****ing' about Ferrari's success in areas beyond making cars. I watched the Top Gear clip and took exception to Hamster's comments about Ferrari losing its innocence. Why on Earth should they strive to remain a little boutique shop churning out 10 cars a year and nothing more? Seems to me Enzo Ferrari's goals were quite lofty and pure when he built his company. He wanted to COMPETE in the highest forms of racing available and he did it quite well. Along the way he built special road cars for rich people because it cost money to run a Formula One team. And because he built damn fine cars in BOTH arenas the company saw success. Success breeds growth and Ferrari is now a GLOBAL icon and arguably one of the most recognizable brands on the planet. I admire guys like Horatio Pagani and Christian Von Koenigsegg. They are exceptional 'visioneers' who have built amazing cars. But because of their singular (myopic maybe) focus they have a much easier job to do than Ferrari. Ferrari must compete on the race circuit and in the marketplace. They have to be innovative and forward thinking and at the top of the game in both arenas. And they have to do it with the likes of McLaren, Porsche, Lamborghini/Audi/Bugatti, Pagani, Koenigsegg, Hennessy, Saleen, Ford, GM, Aston Martin, and countless others all doing what they can to create the car that puts them in the conversation with Ferrari either on the road or race circuit. How many times have you heard the term "Ferrari fighter" when a new sports car was introduced? When was the last time (if ever) you heard Ferrari introduce a "Lamborghini fighter"? Bottom line: Ferrari isn't perfect. Plenty of people have tons of negative things to say about the company. They have made their mistakes. They are however the very essence of performance motoring. And they have been such even through lean times when the road cars weren't so hot and the victories on the circuit were few. They have seen plenty of peaks and valleys. There is no doubt in my mind that everyone evolved with the company would much prefer being at the peaks and striving higher. If it takes selling some key rings and watches with the Ferrari logo on them to get to the top and give us great cars like the F12 or 458 and a record number of Formula One victories then so be it. Last time I checked nobody was forcing anyone to buy Ferrari swag in the first place.... Image Unavailable, Please Login
As a "tire-kicker" (non-Ferrari owner) please take what I am about to say with a grain of salt. I am not disagreeing with you, merely playing devil's advocate and trying to see if I can help you understand what others might be upset about. What often times happens when a company (any company) tries to widen their appeal and sell more inventory to a broader audience, is that they end up with a less-focused product that no longer appeals to their original customer base. Take a look at the new 2014 Maserati Quattroporte for example. In every measurable way, it should be a better car. More power, more interior room, better handling, etc... But just from looking at it one can see that it has stopped being that special, sexy thing that you would lust after, a car that you would buy because it's different from every other luxury car out there, and it has instead turned into a Mercedes, the very thing customers that bought Maserati's in the first place were trying to avoid. I'm exaggerating here, but you get my point. Nobody is blaming Ferrari for being successful. That's what everyone who gets into business wants to be. Take for example the television channel that used to be called "Speedvision". I can still remember when the channel first came on the air. I was thrilled with the prospect of having a channel dedicated to nothing but shows about cars, racing, and all things speed-related. Those first few years were glorious. Obscure shows that only appealed to me and, apparently, relatively few others. So as the years passed and they tried to widen their appeal to a more "general" audience, their shows became more mainstream, they get bought out by Fox, change their name to "Speed", and now, the channel that I once used to watch almost all the time, has evolved into NASCAR TV with shows you couldn't pay me to watch. I haven't tuned to the channel since the last F1 race was broadcast and now, they don't even carry that any more. Sure, they make more money now than they used to, but they've lost their original customer base. My point is this: By making more mainstream products and trying to appeal to a wider audience, Ferrari may be alienating the very people that made them successful in the first place. I'm not a customer so I can't say this for a fact, I'm just speculating. Maybe that is why people like Pagani and Koegnigsegg have been so successful recently, whereas in years past possibly they would not have been. Customers who are looking for a more "hardcore" product or something just that little bit more "special", might not be finding what they are looking for at their local Ferrari dealership anymore. Again, I am just speculating and I am not "bashing". What does everyone else think?
Any company has the right to operate as it sees fit. What some see as hypocritical is that Ferrari uses its tradition to sell products while it debases that same tradition.
Thanks for your input on the subject. I'm curious. How does Ferrari debase its own tradition? Example(s)?
Ferrari is probably currently producing the best cars in its history! They can sell as many key rings as they like as long as they produce cars like the 458 and the F12. I don' t see a reason for this whole furore. Anyway, back to the F150.
I'm not saying I hold that position just that its out there. The Classsiche program in particular is often cited here as putting commercial issues over historical purity. I have no firsthand knowledge of such things but have read enough questioning posts by people I respect to wonder. As I said every company has the right to operate as it sees fit within the law.
I think you are right. I have zero information beyond what is discussed here, but the P1 probably WILL be faster than the F70. It HAS to be if they want to sell any cars. It also HAS to be cheaper... and still, less P1s will be sold compared to F150s... People who will buy the F70 have wanted it since the Enzo finished production, because it is just that; the next Ferrari hypercar. I told Ferrari I'd buy it before they even knew what they were going to build. Maclaren are a long way from that level of credibility and fanatical following. That is not to say that they do not produce an excellent product. I wish I could afford to have both. I would also buy a 918 if I could...But if I can have only one, it will be the F150, even if its time at the Ring is 7.20... In any case I have zero problems with your comments on this chat. I respect your knowledge and your opinion. And sometimes I wish Ferrari listened more to you, they'd build even more amazing cars!
If Ferrari come out with something like that I'll be very upset. I drew something close to that in the 5th grade!
Good post. One needs to also keep in mind that our western culture breeds armies of individuals who are called "analysts" or "journalists" who generally know nothing about the topic they are writing about, yet compete with each other to attract attention to themselves with the most baseless and ridiculous stuff, which is then peddled as "analysis" or "opinion." One of the prime targets of such individuals are companies that are perceived as successful. They are then subjected to the silliest of attacks. Think for example of companies as different as: Apple, Wal-Mart, Merck, Exxon Mobil, and yes, Ferrari. These companies are in very different businesses but they share a commonality. They are successful because they have a winning formula and are disciplined in continuing to apply that formula. They will not be distracted by stuff like hamster.
Amen brother amen!!!!! Your post was beautiful and dead on. LMAO @ Lamborghini fighter. I've never heard of any car company creating a "Lamborghini fighter". Ferrari is about growth and staying in business. Alot of people think of Ferrari as just solely a company that makes 8k cars a year for very wealthy people. The F1 team is no different than the franchises of the Lakers or Yankees who sell merchandise across the globe. Ferrari is a global icon. Millions of people WILL NEVER OWN ONE but they are fans and are in awe of the myth. So what if those people buy caps, shirts or jackets. If they are fans of the brand itself, a particular road car or the F1 team who is anybody to be critical of them for buying Ferrari merchandise? The F70 sounds amazing, I was hoping for a little faster 0-62 sprint but amazing none the less.
Thanks! I hope they listen to you about pricing and place these cars in the hands of passionate people like you. Best