THE F70 (LaFerrari) Thread

Minus all the investment. Yes, they will make money but over 3 years it won't have much impact.

They sell 7,300 units now at an average of maybe $320K. $2,336,000,000 in sales (minus dealer mark up of course) and that doesn't count services, licensing, and parts.

That's a lot for a small car maker. No one else even comes close.


I'm curious: Is the F70 sold through dealers or directly from the factory? If you are selected to buy one, do you buy it directly from the factory or your local dealer?

 

In the US at least, the cars go through the dealers. In fact some dealers are helping/recommending clients to get an F150. Although, this is not a hard and fast rule as certain collectors are direct to Ferrari and the dealers merely prep the cars, this however is much more rare.

 

dealer recommends clients to the regional office of ferrari. regional office vets all applications and recommends regional clients for whatever their quota is. highly unlikely ferrari would over-rule the regional office. all cars sold through dealer network.

 

Disagree. Firstly, it's not strictly speaking a limited run. It's just the first phase F70 product. As the Enzo demonstrated very clearly, there will be various reincarnations ranging from derivatives to track specials and any number of as yet undisclosed ways to monetize the r&d investment in this car. Secondly, it is likely to cost 4-5x what a 458 costs plus options. So relating revenue purely to units sold is not a valid like for like comparison.

Be under no illusions, this car will make gigantic margin contribution to the companies bottom line. That's a good thing though-it shows the company knows its market well and we can't really complain about that if we subscribe to capitalism...

Finally, very interesting to hear that the Enzo brought F1 as an innovation to road cars. I guess that makes the F1 boxes in 355s and 360s all fakes?

 

Of course it's a limited run; anything produced in the hundreds or even a few thousands is! Secondly, I am with those saying that it won't make a lot of money, if any at all. The engine might be based on the FXX's and the KERS on the F1 programme but there was huge evolution needed for them to be put in a road car. Not to mention that the composites used are banned ftom F1 on cost grounds!!! This is a technological statement of supremacy on Ferrari's part, not a cash cow. The Californias and the 458s bring the good money...


Sent from my Neo V using Tapatalk.

 

^^^ strange how pagani manage to survive on far smaller volumes...

Look, I know it's romantic to think of Ferrari as a charity, but it isn't. Anyone who seriously believes the F70 business case is anything other than very very solid needs to think again.

 

The F70 business case is a very solid as it is a marketing investment. It's a halo car, an advertisment for the rest of the range if you like. If hypercars made money, Ferrari, Lamborghini, Porsche et. al would only be making such vehicles! What do you know though? They make Californias, Gallarrdos and Cayennes instead and there is where the bulk of the profit comes!

 

They won't make as much money on it as they would on their other cars, but be sure they'll make money from it..

 

This is very simple. The Enzo cost Ferrari less than 200,000USD per unit to make with everything included, Ferrari sold the Enzo for 652,000USD in 2003. So, for the 450+ units sold that's 202MMUSD plus the toys, shirts, calendars etc. Ferrari have a license to print money and the F150 is no different. Ferrari would not set out to sell a car at a loss, that's VWs business model.

 

I am sure VW did not make a loss on the Veyron project, though it appears each real car was sold to customers for less than the construction cost. I presume that VW's motive with the Veyron was also to bring glory to its brand and perhaps this manifested itself in a sales boost of less prestigious cars.

All the best,
Andrew.

 

FWIW, the VW people I know think that the Veyron and Bugatti in general are the most stupid adventures VW has ever undertaken. Cost them a boatload of money and did have zero effect on their average cars - the brands are just too different, obviously no one thought "Let's buy a Skoda Octavia, it's the closest thing to the Veyron I can get!"! The whole thing was mainly driven by Piech, who always wanted to have engineering masterpieces, even if they made no money at all (-> Phaeton!)

 

Of course Ferrari profits from the F70, but it is certainly no moneymaker. For that, you need volumes, so in Ferrari-terms, the 458 and the California are the moneymakers.

 

Once again you are wrong. Ferrari will make a LOT of money on the F70 and that will be clearly reflected in their financials.

 

Exacto.

 

By the way Jim ( and sorry for this being a litle off topic but since thy are involved i guess it´s ok to ask), whats the current situation with Pininfarina? Wheren´t they on the verge of shuting down? Are they financial back on theyr feet?

 

I hope they will do well and look forward to their new Sergio concept at Geneva.

 

Sorry not read all the thread, but my dealer says the criteria are having ordered 5 new Ferraris and still own 5. Anybody verify that?

 

Hope so too, Pininfarina is such a big part of Ferrari history, it would be a shame if they stoped. They are almost certanly the biggest reason for italian car design being by far the best in the world, and a big part of Ferrari success is due to theyr wonderful designs. I'm pretty sure theyr new concept will be a nice and deserving hommage to Sérgio.

 

Can't be, I've bought more than 5 new from Ferrari, but don't still possess 5. I'm not an XX owner, nor did I buy any Enzo new.

I think the criteria is EXTREMLY flexible, infact, I doubt there are any set rules, perhaps automatic inclusion based on ownership, but I very much doubt there are auto excluding criteria (within reason).

 

That's exactly what I've been told: if you have purchased 5 or more new Ferraris from an official Ferrari dealer and still hold 5 or more or if you are a XX customer you are invited to purchase a F150 in the first wave. There should be roughly 300-350 lucky guys around the world to match these criteria (and of course there are some 'special' customers who will get a car without matching the criteria). I don't know how the rest of the 499+ cars will be assigned, but as I know it's completely in the hands of the factory.

 

i am guessing there are more than 300-350. there are at least 20 in Hong Kong and we only have a population of 7mn. i am sure that almost every xx owner owns at least 5 new ferraris so this will be a double count

 

If you just look at the F70 alone of course they'll make money. Lots of it.

However I think I lot of Ferrari's R&D (that made it's way into the F70) is done with their F1 and FXX/599XX type divisions. I'm not sure if sponsorship covers all of what Ferrari spends there?? I guess they do enough merchandising to cover all of that anyway.

I think the Veyron was a boondoggle for the VW executives for sure. To me, that's no different than a big company that puts their name on a sports stadium... just a way for the execs to get tickets/perks in their home city. Qualcomm Field in San Diego where Qualcomm is based, for instance... no way that "branding" actually helps Qualcomm that much in their actual business.

 

Its going to be an exhibition not to be missed! Who is interested?



The birth of a supercar: an unprecedented exhibition opens at the Ferrari Museum in Maranello this March | Ferrari Magazine (english - international)

 

In this thread there are already many posts about this big event in Maranello...I'll be there...I'm waiting since ten years the new Enzo...I'm excited...

 

How have none of the online auto journalists retracted their pieces based on the bogus Ferrari F150 Instagram post?