ANOTHER customer lost

Oh boo hoo. Just cause you have money it doesn't mean you are "worthy" to own certain Ferraris. Surprised about the 360 not being purchasable though.

 

...ask Jay Leno, his experience with Ferrari is similar

 

He complains about having to " jump through hoops " to get a Ferrari, but he did the same to get a McLaren.

 

Whatever. That guy is definitely "worthy" or whatever you want to call it. They shouldn't make him do stuff like that. The wait list is the wait list and I'm not advocating moving him up but they don't have to make such a big hassle out of selling someone an ordinary production car, especially someone who's a car nut.

 

Newsflash for 31 year old millionaire:

Just because you are rich doesn't mean you always get what you want. Yes, you can afford anything you want almost, but did you notice there are always people even richer than you?

Us poor folks have to learn to be happy with what we have and set realistic and obtainable goals. If we can't buy a Ferrari right away, we either save more and plan, or move on, and don't have to whine about it.

Have a nice day.

On the other hand, that he got into racing Miata's is cool, and certainly cheaper than some other racing programs he could have done.

 

Agreed 100%




PDG

 

In the UK Ford also did exactly the same to select owners for their allocation of GT a few years ago

 

There are world brands out there that pursue certain celebrities. Go out of their way.
Why Ferrari and or Mclaren make it tough for these people is beyond me.

Enzo's Soup Nazi tactics never get old apparently.

 

Am I hearing you say that there are too many self indulgent wieners in this city...

 

Just because one is a celebrity doesnt mean they should be pursued. When i see that trash Lil Wayne in a Veyron, it makes me cringe. The guy is the complete opposite of what Bugatti is. So should Bugatti go out of its way to sell a car to him? No.

This guy is petrol head and it is sad that he was turned off by Ferrari but the truth is that there are too many people wanting a new Ferrari and Ferrari cant keep upping the prod # forever so they need to find a way to filter. Im not sure the guy would have liked anymore being told that he would have to wait 3 years to get a 360/430..
I dont know what is the way to do it. Would be an interesting discussion.

 

He's not saying that he had to wait. He's saying that they wouldn't put him on the list to wait for a new car until he bought a Maserati or something. That's how I read it.

Personally speaking, a celebrity shouldn't be treated any differently than the rest of us by Ferrari or anyone else. Not only does that mean they shouldn't be treater better but also that they shouldn't be treated worse.

 

If he was a Trust Fund baby, I would agree with you. But, he worked VERY hard to develop his talent and any other enthusist would judge him to be a true car guy. Sure there are others out there far richer than he is, and if McLaren or Ferrari want to start auctioning off their flagship/halo models to the highest bidder, than the point about there always being someone richer would have some merit. Overall though, I just think your point about him is off.

 

I have not been in Marketing for 15 years now, but politics is kind of the same thing. Why should they NOT pursue a celebrity to own/drive.showcase their product? I feel that they should be careful with WHO they choose, but it is a great idea for very inexpensive grassroots type marketing to get a celebrity who is admired by your target consumers to be seen with your product. Ferrari and McLaren might not need them to sell actual cars, but it will surely help them move their very profitable T-shirts, models and other licenced and branded stuff.

 

Weed out the Aggros, like at Policia Academia.


via rubber ducky

 

Yes but i am saying that this is how Ferrari is trying to shorten the wait. You buy a used Maser/612 etc.

 

He plays sports. A ball is thrown, gets hit and the players run around the bases.
Only in this country do we pay baseball players (maybe Japan) enough that they can whine about how Ferrari made them jump through hoops. Elsewhere where his "talent" is recognized he'd be driving a used Datsun. I'm not saying that the Ferrari model is the right way to go.. but I also don't understand what the big deal is. If the car is what you want, buy it used and f#$# what the manufacturer says.

 

It's still the case nowadays. Every now and then you see celebrity chef, Jamiroquai, that Pro Golfer etc on the Facebook page or the Ferrari Magazine.

I dont see anything wrong with that as long as the celebrity is of the same level as Ferrari.

 

Based on the article, it appears that "CJ" bought one used Ferrari, then expected VIP treatment.

CJ needs to find a much, much, smaller pond. And get out more.

 

We can probably all agree that there aren't enough cars like Ferrari LaFerraris or McLaren P1s to go around. They're oversubscribed by 3x or more. So, these manufacturers have to devise some sort of allocation mechanism. Unfortunately, no one said it has to be fair.

Manufacturers have an interest in putting their wares into the hands of trend-setters that others will follow. Ferrari did this from the early days, playing games with customers. So, there's a long and even storied history of this sort of behaviour from SpA. Indeed, it spawned Lamborghini. The fact that we're more "in the know" now about it is interesting and, when it comes to light is judged for what it is.

I understand the politics of allocation, but I think it's largely absurd. Unfortunately, until manufacturers build enough to meet 100% of the demand, we're going to continue to see this gamesmanship. It's a turn-off, but for those who are still starry-eyed, perhaps it's worth the wait and effort.

CW

 

Good for him. Everyone should buy what they want if they can afford it.

But I don't think Luca is crying today.

 

Interesting.

 

The one point you omitted is that Ferrari intentionally creates shortages. In the old days, I believe they genuinely couldn't produce very many cars. More recently, I see things like the Alonso and GTO edition 599; 16M; SA Aperta; etc., as made-to-be-collectibles that stoke the flames but could have been produced in larger numbers.

OTOH, there is an oversupply of low mileage F430s and 360s around, so anyone who can afford a new BMW can afford a barely used Ferrari.