An Excellent "Don't Speed" Commercial, IMHO

Compelling.

 

Very well done.

 

Heavy !!!!!!!!!!good spot.

 

I think this is the most powerful ad I have ever seen in my life...it should be running on every TV in the United Staes every night for 6 months.

Wow.

It just made me rethink some of my driving habits.

 

shouldn't it be a "don't pull out in front of cross traffic" commercial?

 

They both admitted fault....one is making a judgment mistake by thinking he had enough time...the other was a conscious decision to travel at an unsafe speed, likely breaking the law in the process.

 

A good reminder to drive carefully. I'm going to nitpick the seating arrangement of the child though. The safest place for a kid is typically in the middle rear seat. A lot of parents put their kids on the side for convenience sake. The Safest Seat in the Car: You Might Be Surprised

 

Cant regulate; "stupid"

 

What if you have two kids?

 

I don't disagree that the driver pulling out may have made a mistake (it wasn't clear to me that it would have been a mistake if the other driver had been traveling at the speed limit) but the speeding driver also made a mistake.

In this case, one mistake might have been led to a more minor accident or possibly even no accident at all but the two mistakes compounded possibly would have resulted in serious injury or even death.

I like to drive "briskly" and have no problems keeping up with traffic on limited access highways where everyone is traveling at well over the posted limits but I seriously rethought my philosophy about driving on local roads several years ago after taking up vintage sports car racing. After seeing how **** can happen even on a race track where sight lines are good, everyone is sober and reasonably competent, no one is on a cell phone or otherwise distracted and everyone is going more or less in the same direction, I gained a much better appreciation of all of the risk factors in driving fast on local roads. All of the additional risks of blind corners, intersections, bicyclists and runners, new teen drivers, impaired drivers, etc. etc. all convinced me that adding on excessive speed was not a wise choice to make.

This is an incredibly convincing ad, in my opinion. Very well done.

 

Put the favorite in the middle seat!

Sorry, couldn't resist!

 

I too am a brisk driver. Will only do it when there is a large sight picture in order to compensate for other's mistakes or inattentiveness, or road conditions, etc.
IMO there would be much greater return as far as safety emphasising that driving is a serious responsibility. The number of buffoons on the road is astonishing.
Speed limits are said to be set for these people.
Another thing I notice is that consideration of others is almost gone.

 

Tell me about it. Anyone who drives on the northeast corridor's highways soon learns that tailgating at 75 mph is unfortunately necessary or else you will have a constant stream of people swooping dangerously into the gap in front of you.

 

I personally put my heavier and older kid on the side and the younger/lighter kid in the middle. Some claim you can't fit two car seats side-by-side but I do it in both my vehicles.

 

Neither one of them was driving on the correct side of the road.

 

Here's one from the UK...

Its geared to deter young drivers from texting while driving. It is very graphic and will probably be quite disturbing as it shows the occupants in slow motion during the full duration of a heavy impact up until EMS response. I instruct at our local Tire Rack Street Survival School and believe evey new driver needs to watch this.

[ame=http://www.youtube.com/watch?v=R0LCmStIw9E]PSA Texting while Driving U.K. Ad [HD] - YouTube[/ame]

 

Buy a Volvo.

 

wow....

does anyone remember the youtube video of the SUV in winter conditions sliding across the yellow line and then being obliterated by an oncoming semi? I think it was live video from police dash-cam??

If so...someone can post that...this could become an instructional thread for many of us and our children.

 

It is indeed a very sobering msg, what chills me is that the truth had to be twisted a bit to get people to pay attention. I shall explain, it wasn't speed that caused this but as noted a lack of knowledge and possibly stupidity on both drivers. what's the saying, speed kills, stupid kills faster?

I've found that driving on the track is far far less stressful then on the road. john q public is seriously uneducated in vehicle dynamics and defense driving. piloting a vehicle is a life and death job - period. knowing your vehicles acceleration rate, positive and negative over a variety of surfaces that change the coefficient of friction, watching for and anticipating the movement of others on the road, and by far the most critical is est the velocity of other vehicles.

when people complain they'll never use math in life, well prime example is driving, dv/dt is the BIG one that needs to be done in your head and lighting fast!

I'm not objecting to the commercial, I think it's brilliant given the audience. It just really scares me as it reinforces that people are that ignorant and stupid, people who hold others lives in their hands and don't realize it.

what needs to be done is a draconian re-structure on drivers license permitting. I'm not a aeroplane pilot but the only difference between the two is the Z axis, not trivial but still applicable, but getting a pilots license is exponentially harder.

 

Without question it should be harder to get a license.
I also think anyone driving a vehicle over a certain weight (like pickups, SUVs) need to take a special class and actually get onto a track and be taught how these handle (or don't as the case may be) in sudden emergency manuevers.
It scares the heck out of me to see people flying along in 5-6K lb trucks/SUVs and have no understanding of their performance limits.
I think emergency driving tactics, simulated crashes, spins, etc should be mandatory as part of getting any license.
I think all cellular communication, phones, texting, etc., should be "jammed" in a car that is moving.
Teens should not be allowed to carry passengers.

But...the point of the warning is very very valid dy/dx notwithstanding.
The faster you are going the room for error is decreasing...and people need to be re-oriented with messages like these.

 

Agree completely, I do and don't like the jam'd phone signal idea. on one hand it cuts against the freedoms we should have but it's needed if only because the root of the problem will never be addressed, better and stricter licensing. oh and the little issue of the other driver holds my life in his hands to.

I really think track time should be mandatory, one great benefit is learning to read the other drivers intent as people without realizing it telegraph their intentions microseconds before hand, those subtle clues, weight shift, head and shoulder movement, etc.. yrs ago I tried to explain this to my wife one day on the road and she didn't believe me, so i just started pointing out vehicles that were about to change lanes, slow down, etc.. moments before doing so. you would've thought she was at a magic show due to her astonishment something like that was possible. thankfully she's learned a lot since then and even managed to use counter steer to save her butt once!

 

What really is surpriseing to me are the morons in these 1 ton 4 door daulie pickups pulling a dual axel trailor or boat etc. passing me at 80 mph. Most trailer tires these days come from China and the quality of the wheel bearings on these trailers is as questionable as the tires.
If you are in that big of a hurry leave the house 10 minutes earlier.
I guess you can't fix stupid.

 

Good commercial.

It actually entered my mind cresting a hill today going 55 in a 35.

I didn't actually slow, but I thought about it.

 

i rarely drive the speed limit.
i'm always a little under and i accelerate away from lights gradually.
most of my driving is on surface roads, light to light.
it never ceases to astound me how the driver who whips out from behind me and roars off is sitting and waiting at the next light when i coast up.
speeding is not only dangerous it's wasteful.
speeding supports terrorism.
slow down a enjoy the drive.
oh, by the way, i drive a volvo.