Ferrari chairman Luca Di Montezemolo to quit after 23 years | Page 11 | FerrariChat

Ferrari chairman Luca Di Montezemolo to quit after 23 years

Discussion in 'Ferrari Discussion (not model specific)' started by Igor Ound, Aug 7, 2014.

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  1. mkultra

    mkultra Formula 3

    Nov 3, 2004
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    MK Ultra
    there is no question that he will destroy it
     
  2. mikelfrance

    mikelfrance Formula Junior

    Apr 15, 2014
    594

    Its one thing to share a radio. It's another to label slap logos. I guarantee you Sergio will do this with Fiat or Chrysler at some point to boost sales.

    Who will stop him?

    Where is the "Ferrari edition" Chrysler Daytona? Not very far unfortunately.
     
  3. DEAF1

    DEAF1 Karting

    Nov 2, 2011
    167
    Anaheim Hills OC
    So does the stepping down of Luca anyway motivate Fernando to jump ship to McLaren??
     
  4. DEAF1

    DEAF1 Karting

    Nov 2, 2011
    167
    Anaheim Hills OC
    #254 DEAF1, Sep 10, 2014
    Last edited: Sep 10, 2014
    Seems that luca and Fernando were very close and now that he doesn't have big brother looking out for him he might have a change of heart?
     
  5. Napolis

    Napolis Three Time F1 World Champ
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    Oct 23, 2002
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    Jim Glickenhaus
    Interesting thoughts...
     
  6. Caeruleus11

    Caeruleus11 F1 World Champ
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    If you think this is true, I sure hope you don't think it will change under more direct Fiat control. Ferrari will be under more pressure to provide profits. That will cause them to do all the things you say they do but do it more and worse.

    No one is perfect, but heres one thing to consider- the way in which they are kicking him out should tell you about the people doing it. And those people will take this in a worse direction. I think the way this was done was unnecessary and its a dark day for Ferrari fans.
     
  7. mikelfrance

    mikelfrance Formula Junior

    Apr 15, 2014
    594
    Well, still better than McLaren's position and I don't here people yelling for Ron Dennis' head.
     
  8. Jaguar 15

    Jaguar 15 Formula 3

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    I agree, be careful what you wish for. An era is over as LdM made Ferrari what it is today around the world. He made it a profitable and desirable marque with exclusivity.

    F1 followers in the US is extremely small, but the US is the largest market. Go figure. I personally believe this is a very negative move for Ferrari as FIAT will no doubt want to pump out a larger number of new model, lower priced F-cars. Don't fix what isn't broken....
     
  9. MARMIST

    MARMIST Formula 3

    Jul 1, 2014
    1,338
    The sooner I can have an F12, the better, for me.

    I am italian and I am not proud of what I cannot have.
     
  10. Napolis

    Napolis Three Time F1 World Champ
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    Oct 23, 2002
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    Jim Glickenhaus
    Ron owns a huge percentage of McLaren.

    He probably won't fire himself.
     
  11. F456 V12

    F456 V12 F1 Veteran
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    For the record, Paris is a Mclaren fan and owner (650s), for all that is worth.

    MB

    Paris Hilton Buys McLaren 650S Spider | Autofluence

    Paris Hilton McLaren SLR Pictures | car News @ Top Speed
     
  12. Agent Smith

    Agent Smith Formula 3

    Apr 20, 2002
    1,694
    Luca wasn't perfect but he did a lot of good when Ferrari needed it most. Sergio is definitely not the right answer either. Will be interesting to see what the future holds.
     
  13. Remy Zero

    Remy Zero Two Time F1 World Champ

    Apr 26, 2005
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    MC Cool Breeze
    Is LDM out of Ferrari entirely, or just the F1 team? Will he still be running the show in the road car division?

    From the news i've been reading about this new guy...doesn't seem to be good news. He's looking to make Ferrari into Porsche.
     
  14. Remy Zero

    Remy Zero Two Time F1 World Champ

    Apr 26, 2005
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    Hey dude...as a leader, you can't satisfy everyone. I personally think if it wasn't because of Luca, Ferrari would never be the brand they are today. Look at him, his style, his charisma, the passion in his eyes when he gives speeches. Then look at the chap sitting beside him who will be replacing him. Look like he just woke up and attended the conference. No style,nothing. In fact he looks lost.
     
  15. oss117

    oss117 F1 Rookie

    Jan 26, 2006
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    Alfredo
    Now the daughter takes over: she is now easily the most powerful woman in banking
     
  16. Mitch Alsup

    Mitch Alsup F1 Veteran

    Nov 4, 2003
    9,670
    I cannot predict if Luca's leaving will be a good thing or a bad thing when I look back on this 20 years from now.

    However one thing I can state is that with the current business model, I will never buy another Ferrari. So Ferrari's future in the hands of LdM is irrelevant to me.

    What is relevant is a Ferrari in the $125-$150 range without all the nannies, a RAW car that the driver has to adjust to, not the other way around.

    I will restate my particulars:
    1) 2800 pounds as the target weight
    2) 3 litre V8 with 300 HP
    3) Manual 6 speed
    4) top speed 150 MPH
    5) great looks.
     
  17. oss117

    oss117 F1 Rookie

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    Fernando may have to became the service manager to the new boss (if he is not already there).
     
  18. Jaguar 15

    Jaguar 15 Formula 3

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    A positive for Luca as he adds $30 + million in severance pay to his $400 million net worth. He will probably add to that if named as head of Alitalia. He leaves at a time when Ferrari has record revenues, record profits, is named, arguably, the most powerful brand in the world, the Jon Shirley Ferrari wins at Pebble Beach and one sells for a record breaking price. The fact is, US Ferrari sales is huge while F1 is a small player in the US. LdM made Ferrari what it is today in the vision of Enzo. He leaves (forced out), at a good time for him. Kind of like Alan Mulally at Ford leaving at the top of his game on his terms though. As Charlie Sheen says......WINNING! You don't fix what is not broken...it is a business after all. Big Marchionne mistake....ego

    Fiat and related brands on the other hand, have stumbled around for a very long time. As an Alfa guy, they have saying they would be here every year for the last 5. Maser is new and therefore the ride in sales. I doubt it has staying power even with record sales. Chrysler is doing fine, yes, but after being relieved of it's huge debts. Lowering the image of a prestige brand never works. Jaguar built a cheap XS (Taurus) which hurt the brand.

    In the "Ferrari Litigiousness" thread just the other day, I said Ferrari will be in trouble if and when they start selling 20,000 cars a year at $50,000 each. Well, Sergio has taken his first step.....I see trouble down the road maybe 3 years out
     
  19. HolyRoller

    HolyRoller Formula Junior

    Dec 19, 2008
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    Captain Slow
    First, I think no matter what Ferrari's future production plans are, it's a major mistake to punt LdM so abruptly. In three years with time to bring along a successor, sure, but I doubt SM is going to do any better with either the Scuderia or the road cars or the licensing than LdM would have.

    Second, 20-30k cars a year? Those are Corvette numbers. Ferrari should not be Corvette. (I don't say that lightly. My C6 just turned 80,000 miles of smiles and I can't wait to move to a C7). I can't imagine that Ferrari's customer base has tripled or quadrupled, so neither should its production. Wouldn't be the first time somebody overestimated the audience and market value of a world-class hand-built supercar. What's next--"Fiat/Chrysler-SRT Announces $30,000 Discounts on All 2019 Ferrari 472 and F13barchetta Dealer Stock, Three-Month Production Holiday at Maranello"--?

    Third, what does SM know about F1 that Mattiacci doesn't?
     
  20. oss117

    oss117 F1 Rookie

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    The message from Marchionne was very clear: LdM did an excellent job for the brand and for the road cars, but Ferrari needs to win and that is where LdM has failed.

    Marchionne is a very pragmatic fellow and he just looks at the results: I believe we have all felt the same way about Ferrari these past few years.
     
  21. F456 V12

    F456 V12 F1 Veteran
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    #271 F456 V12, Sep 10, 2014
    Last edited by a moderator: Sep 7, 2017
    That was the issue, he (LdM) made Ferrari hugely popular and profitable to the detriment of the parent company, call it jealously or corporate pragmatism it's all about Fiat group survival, viability and profits. Ferrari (& Fiat Group) does not care about their customers, dilution of the brand or an oversupply of cars...It's all about the $$$$ and share holder value.

    After 4 Ferraris I went with Mclaren, no games about having to buy used cars to establish a "relationship" with the local dealer to eventually get on "the list" of chosen ones allowed to order a new car then having to agree to sell back to the dealer to share the profits of being an early owner.

    I think the party is over boys, look to Porsche, that is the future of Ferrari over the next 10 years.

    MB
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  22. F2003-GA

    F2003-GA F1 World Champ
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    Depends where Brawn goes to - IMO
     
  23. Bill S

    Bill S Formula 3

    Oct 2, 2004
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    Thanks. We can delete this one.
     

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