Ferrari chairman Luca Di Montezemolo to quit after 23 years

there is no question that he will destroy it

 

Its one thing to share a radio. It's another to label slap logos. I guarantee you Sergio will do this with Fiat or Chrysler at some point to boost sales.

Who will stop him?

Where is the "Ferrari edition" Chrysler Daytona? Not very far unfortunately.

 

So does the stepping down of Luca anyway motivate Fernando to jump ship to McLaren??

 

Seems that luca and Fernando were very close and now that he doesn't have big brother looking out for him he might have a change of heart?

 

Interesting thoughts...

 

If you think this is true, I sure hope you don't think it will change under more direct Fiat control. Ferrari will be under more pressure to provide profits. That will cause them to do all the things you say they do but do it more and worse.

No one is perfect, but heres one thing to consider- the way in which they are kicking him out should tell you about the people doing it. And those people will take this in a worse direction. I think the way this was done was unnecessary and its a dark day for Ferrari fans.

 

Well, still better than McLaren's position and I don't here people yelling for Ron Dennis' head.

 

I agree, be careful what you wish for. An era is over as LdM made Ferrari what it is today around the world. He made it a profitable and desirable marque with exclusivity.

F1 followers in the US is extremely small, but the US is the largest market. Go figure. I personally believe this is a very negative move for Ferrari as FIAT will no doubt want to pump out a larger number of new model, lower priced F-cars. Don't fix what isn't broken....

 

The sooner I can have an F12, the better, for me.

I am italian and I am not proud of what I cannot have.

 

Ron owns a huge percentage of McLaren.

He probably won't fire himself.

 

For the record, Paris is a Mclaren fan and owner (650s), for all that is worth.

MB

Paris Hilton Buys McLaren 650S Spider | Autofluence

Paris Hilton McLaren SLR Pictures | car News @ Top Speed

 

Luca wasn't perfect but he did a lot of good when Ferrari needed it most. Sergio is definitely not the right answer either. Will be interesting to see what the future holds.

 

Is LDM out of Ferrari entirely, or just the F1 team? Will he still be running the show in the road car division?

From the news i've been reading about this new guy...doesn't seem to be good news. He's looking to make Ferrari into Porsche.

 

Hey dude...as a leader, you can't satisfy everyone. I personally think if it wasn't because of Luca, Ferrari would never be the brand they are today. Look at him, his style, his charisma, the passion in his eyes when he gives speeches. Then look at the chap sitting beside him who will be replacing him. Look like he just woke up and attended the conference. No style,nothing. In fact he looks lost.

 

Now the daughter takes over: she is now easily the most powerful woman in banking

 

I cannot predict if Luca's leaving will be a good thing or a bad thing when I look back on this 20 years from now.

However one thing I can state is that with the current business model, I will never buy another Ferrari. So Ferrari's future in the hands of LdM is irrelevant to me.

What is relevant is a Ferrari in the $125-$150 range without all the nannies, a RAW car that the driver has to adjust to, not the other way around.

I will restate my particulars:
1) 2800 pounds as the target weight
2) 3 litre V8 with 300 HP
3) Manual 6 speed
4) top speed 150 MPH
5) great looks.

 

Fernando may have to became the service manager to the new boss (if he is not already there).

 

A positive for Luca as he adds $30 + million in severance pay to his $400 million net worth. He will probably add to that if named as head of Alitalia. He leaves at a time when Ferrari has record revenues, record profits, is named, arguably, the most powerful brand in the world, the Jon Shirley Ferrari wins at Pebble Beach and one sells for a record breaking price. The fact is, US Ferrari sales is huge while F1 is a small player in the US. LdM made Ferrari what it is today in the vision of Enzo. He leaves (forced out), at a good time for him. Kind of like Alan Mulally at Ford leaving at the top of his game on his terms though. As Charlie Sheen says......WINNING! You don't fix what is not broken...it is a business after all. Big Marchionne mistake....ego

Fiat and related brands on the other hand, have stumbled around for a very long time. As an Alfa guy, they have saying they would be here every year for the last 5. Maser is new and therefore the ride in sales. I doubt it has staying power even with record sales. Chrysler is doing fine, yes, but after being relieved of it's huge debts. Lowering the image of a prestige brand never works. Jaguar built a cheap XS (Taurus) which hurt the brand.

In the "Ferrari Litigiousness" thread just the other day, I said Ferrari will be in trouble if and when they start selling 20,000 cars a year at $50,000 each. Well, Sergio has taken his first step.....I see trouble down the road maybe 3 years out

 

First, I think no matter what Ferrari's future production plans are, it's a major mistake to punt LdM so abruptly. In three years with time to bring along a successor, sure, but I doubt SM is going to do any better with either the Scuderia or the road cars or the licensing than LdM would have.

Second, 20-30k cars a year? Those are Corvette numbers. Ferrari should not be Corvette. (I don't say that lightly. My C6 just turned 80,000 miles of smiles and I can't wait to move to a C7). I can't imagine that Ferrari's customer base has tripled or quadrupled, so neither should its production. Wouldn't be the first time somebody overestimated the audience and market value of a world-class hand-built supercar. What's next--"Fiat/Chrysler-SRT Announces $30,000 Discounts on All 2019 Ferrari 472 and F13barchetta Dealer Stock, Three-Month Production Holiday at Maranello"--?

Third, what does SM know about F1 that Mattiacci doesn't?

 

The message from Marchionne was very clear: LdM did an excellent job for the brand and for the road cars, but Ferrari needs to win and that is where LdM has failed.

Marchionne is a very pragmatic fellow and he just looks at the results: I believe we have all felt the same way about Ferrari these past few years.

 

That was the issue, he (LdM) made Ferrari hugely popular and profitable to the detriment of the parent company, call it jealously or corporate pragmatism it's all about Fiat group survival, viability and profits. Ferrari (& Fiat Group) does not care about their customers, dilution of the brand or an oversupply of cars...It's all about the $$$$ and share holder value.

After 4 Ferraris I went with Mclaren, no games about having to buy used cars to establish a "relationship" with the local dealer to eventually get on "the list" of chosen ones allowed to order a new car then having to agree to sell back to the dealer to share the profits of being an early owner.

I think the party is over boys, look to Porsche, that is the future of Ferrari over the next 10 years.

MB
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This is pretty huge...

Ferrari Chairman Quits After Clash Goes Public - WSJ

 

Depends where Brawn goes to - IMO

 

There are other threads on this

http://www.ferrarichat.com/forum/f1/460758-montezemolo-out-marchionne-new-president-ferrari.html

http://www.ferrarichat.com/forum/ferrari-discussion-not-model-specific-sponsored-algar-ferrari/460763-ferrari-chairman-luca-di-montezemolo-quit-after-23-years.html

 

Thanks. We can delete this one.