car design thread | Page 97 | FerrariChat

car design thread

Discussion in 'Creative Arts' started by jm2, Oct 19, 2012.

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  1. jm2

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  2. jm2

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  3. Jeff Kennedy

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    I don't expect much from Ford with the Mustang. Just not in their leadership to do anything with that brand that moves design truly forward. Drag Jack Telnack and Fritz Mayhew back out of retirement.

    As for the Camaro they needed to find the ghost of Mitchell and Jordan in the Tech Center hallways. The first generation Camaro was really a ho hum design that was its own interpretation in the Mustang idiom. The 2nd generation in both Camaro and Firebird were spectacular advancements. The 3rd was another grand slam. Even the 4th was god work - maybe a bit bloated. I know that the designers were and are capable of far, far better if only they were allowed.

    As best I can tell from this "new" Camaro it is a perfect example of the company being too scared to more forward which is combined with a lack of understanding of why the predecessor was successful. Result, wasting money for all the new sheetmetal that looks more like a mid cycle freshening.

    Jeff
     
  4. jm2

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  5. jm2

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    #2405 jm2, May 17, 2015
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    for anyone interested in architecture or design, the Tech Center was the new Apple HQ of it's day back in the mid '50's:
    Peter DeLorenzo from auto extremist said this in his recent column:General Motors announced Thursday (May 14) that it will invest $1 billion in its Warren Technical Center campus, creating approximately 2,600 new jobs to support future business growth at the National Historic Landmark site. The multiyear project, which is driving new construction on the campus, significant renovations of some existing facilities and expansion of some operations, begins this month with work continuing through 2018. “This is an investment in our people, our products, and, ultimately, our customers, to make the Tech Center a more advanced, more efficient and more collaborative workplace,” said Mark Reuss, GM executive vice president, Global Product Development and Purchasing and Supply Chain. “Developing a new vehicle is a total team effort, and every facet of this project will make us a stronger team.” Initial construction on the 326-acre Tech Center began in 1949, and it opened in 1956. The campus was designed by world-renowned architect Eero Saarinen and landscape architect Thomas Church. It was named a National Historic Landmark in 2014 by the Department of the Interior and the National Park Service. Fourteen years earlier, in 2000, the campus was listed on the National Register of Historic Places. In 1986, the American Institute of Architects honored the Tech Center as the most outstanding architectural project of its era. Editor-in-Chief's Note: For anyone who appreciates and/or loves this crazy business, GM's Technical Center is one of the most impressive places that you'll ever see. Visionary design blends with a unique, campus-like feel to create a facility unlike any other in the automobile business. The GM Design building alone is simply one of the coolest places on earth. As someone who had the privilege to see the inner workings of the Tech Center starting at a young age, what GM is doing is significant, as this place deserves to be nurtured and preserved for the future. -PMD
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  6. 330 4HL

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    #2406 330 4HL, May 17, 2015
    Last edited: May 17, 2015
    They gave a talk and nobody came...
    It would be interesting to know how many clicks they get.

    I quite like the front of the Alfa that you snapped today. Judging from the back half, it was based on the last Alfa F1 car:)

    When I see the work your students are doing, I wonder how much time is spent studying the history of automotive design. I think at least half of my first year was studying and re-interpreting everyone from Paladio to Kahn, Corbu, & Mies. How much time is spent studying the guys who are considered the Pantheon of automotive greats such as Giugiaro, Exner, Buehrig, & Bracq?

    history it's important (too!) - :)
     
  7. jm2

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    #2407 jm2, May 17, 2015
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    You touched on one of my favorite topics and pet peeves.
    They are offered a 'History of Design' class but there really is no effort to teach the History of Automotive Design. It's not really the fault of the students, their ciirriculum is so packed there isn't any opportunity to fit in a class which just deals with Automotive Design History.
    The true irony is the location of the design classes themselves.
    We are located in the historic Argonaught Bldg where Harley Earl started the whole profession called Automotive Design. It all started where the students are learning their trade.
    However if you were to ask the class about any of that history or contemporary designers like Giugiaro, Bertone, Pininfarina,etc. most are clueless.
    There is one great book that I recommend to students which was recently updated: 'A Century of Automotive Style'. But unfortunately it only deals with the history of car design in the USA, with European & Asian Design history sorely missing.
    So the short answer to your question is no, they don't really get the history lessons of all the greats that have preceded them. It's a shame as far as I'm concerned.

    Harley's old office is right down the hall......
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  8. of2worlds

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    All well and good but I hope the swans don't get confused about which side is the 'good' side after all this money gets spent...
     
  9. jm2

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    Forget about the swans.........it's the geese that are crazy!
     
  10. of2worlds

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    The blue and white VW vehicle design to match the corporate colors; was that done on purpose as something subtle or just an interesting coincidence?
     
  11. jm2

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    #2411 jm2, May 17, 2015
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    That wasn't from my class, but it wasn't a VW!
    It was for the FiatChrysler sponsored project.
    It's supposed to be a Fiat :eek:
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  12. of2worlds

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    Seeing the big picture with "Fiat" it makes more sense now. I just saw the tight picture of the car with the big "VW" logo behind it. Thanks for sharing the images here!
     
  13. jm2

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    #2413 jm2, May 18, 2015
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    here's another angle
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  14. jm2

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  15. Jeff Kennedy

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    Peter D of Autoextremist has again gone off the rails when talking aesthetics this week. He has written effusive words for the exterior of the Camaro and the current Mustang. Now both may be great efforts as cars but both seriously suffer from a lack of corporate guts when it comes to the design studio.

    I don't know the Mustang designers but I knew Tom Peters at Art Center and watched some work over the years that was published in Car Styling. Either he burned out (seriously doubt) or "management" directed this re-tread of a 69 Camaro. Why, why, why can't GM let their creativity loose?

    Peter also made a serious whiff on the Continental show car. Make that a multiple whiff. The Bentley designers were rightly upset with that car yet Peter blathered on about all designs are derivative, yada yada, yada.

    Peter clearly knows what GM Design was capable of in the days of Bill Mitchell. Look forward because you are confident of where you are going; no need to be looking over the shoulder. Is this latest Camaro worthy standing with a '65 Riviera, a '67 Toranado, a '69 GTO, 70 1/2 Camaro & Firebird, 3rd generation Camaro or even John's CTS Coupe? Hell no! Not even in their league.

    Peter needs to go back and reacquaint himself with the ghosts of Earl, Mitchell and Jordan to get himself set straight again.
     
  16. Jeff Kennedy

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    History of auto design can be a prickly point for the students. The students need to be looking forward. At Art Center in my time Strother MacMinn tried to get us to deal with the brass era and classics but that wasn't really relevant to designing a car of our day. One should be fearful of so much history that "retro" is the solution.

    Now I do believe in understanding the people and how they pushed Design forward. How they saw a new and different future is worthwhile and can be an inspiration in what the student should be trying to achieve.

    John should have a better feel if the current students have sufficient understanding of the history of cars. In our time the Trans students were mostly life long car people before they ever walked through the school doors.
     
  17. jm2

    jm2 F1 World Champ
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    Thanks for the kind words. Putting the CTS Coupe in the same class as the Riv, Toro, GTO,etc. is a real honor.

    I can assure you that Tom & the Camaro/Corvette Design team are no where near 'burned out'. They've got an awesome talent level in that studio. And in fact, a recent designer from that studio was named head of Bentley Exterior Design. They don't lack for talent in that studio.
    Sadly, a few yrs ago, I had an opportunity to view a full size clay of what was supposed to be the Gen 6 Camaro. The car turned out nothing like the clay I saw.
    I personally believe it's a fear on the Corporations part to take any risks, and I put almost every car company into that category these days. Ford, Chrysler,. Audi, VW, et al all are playing it very safe. I know why they do, but it's disappointing nonetheless.
     
  18. jm2

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    While I would agree looking backward is a deaden strategy, I also think it's important to realize just how we got where we are.
    I too had S. MacMinn as an instructor, and most of my classmates were bored to tears, but I found the history of Automotive Design an important part of my early education.

    But I'm also a firm believer in 'the future is in the windshield, NOT the rear view mirror'
    it's been said Enzo Ferrari, when asked what his favorite Ferrari was, would typically respond 'the next one'
     
  19. Jeff Kennedy

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    I really did not believe that Tom Peters had become a burn out but it has been decades since seeing him.

    My indictment is of the to design leadership and those above them who force the designers in the studio to deliver less than they are truly capable of.

    The rant was also heavily directed to Peter who has given some very undeserved free passes in the past few weeks.

    Jeff
     
  20. jm2

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    agree on both counts
     
  21. Jeff Kennedy

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    I grapple with how to explain it but teaching automotive design history to the students should not be like an art history class. As for myself I had been a car person from the earliest days. Had liked the big time classics, sports cars and subscribed to AutoWeek, Road & Track and Style Auto before I ever applied to Art Center. Didn't think of myself as that different from the other trans students except for maybe understanding Packard.

    Not sure how I would do it if given a chance. Larry Crane is/has done something at Art Center of recent. Would be interesting how he approaches it.

    Jeff
     
  22. jm2

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    I HATED my art history classes
    took all my energy to stay awake in the dark going through all those slides.....:)
     
  23. Jeff Kennedy

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    Peter definitely did not like my commentary.
     
  24. jm2

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    just read his comments.......he didn't..
     
  25. 330 4HL

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    I agree that "history" can be something of a double-edged sword, as it's usually better not to have any preconceived ideas going into a project, but it's equally important to know where you're starting from if you're truly going to try and move forward!
    I was never a fan of Corbusier's aesthetic as I always thought it too stark, but some of the concepts he pioneered with buildings such as l'habitation were truly revolutionary and just cannot be ignored. When I speak of design history, it's not just about the result, but the rigor of the design process that brought Corbu, Khan, Arthur Erickson, etc. to their result.

    I was prompted to make my original remark when I saw the last model John posted of a Maserati concept and its extreme "Coke bottle" effect reminded me of the old "Red Head" Bonneville racer. We've done "Coke bottle". Go back and understand how we got there, how it developed, and where it took us, and then allow it to work its way through your own personal filters and see what results.
    I think what I love most about design is that we are all truly individuals shaped by our own unique blend of formative influences, and given a strict set of parameters, are as likely as not to come up with two totally different results. I'm originally from Quebec, and I firmly believe that that combination of landscape, weather, the rhythm of the language, etc. will have a profound influence on what ideas I generate.

    In short, I don't think the answer to the challenge is a blank sheet of paper, because the paper is never truly blank-
     

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