car design thread | Page 115 | FerrariChat

car design thread

Discussion in 'Creative Arts' started by jm2, Oct 19, 2012.

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  1. jm2

    jm2 F1 World Champ
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    As I mentioned to Justin previously, I really can't speak to Cadillac's current strategic direction.
    But your assessment regarding Cadillac's ability to charge over 100K is true. It will take more time to reestablish the brand's reputation to have the ability to charge Bentley,RR prices.
    When the 16 Concept was done back in '03 there was a real desire to produce the vehicle........however.......getting it 'productionized' would have been a formidible task, and doing a 16 cyl engine required huge investments. All of which made the corporation wary given the state of the market during that time period. The goal was to get the bread & butter cars correct before going off and diverting resources to a 'what if' car.
    The word is there will be a flagship above the CT6 that will be introduced this Fall. Stay tuned.
     
  2. jm2

    jm2 F1 World Champ
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  3. jm2

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    #2853 jm2, Sep 16, 2015
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  4. jm2

    jm2 F1 World Champ
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  5. jm2

    jm2 F1 World Champ
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    #2855 jm2, Sep 21, 2015
    Last edited: Sep 21, 2015
    will wonders never cease?
    Giugiaro to buy the Bertone name?

    from cardesignnews:
    Giugiaro set to buy Bertone name for new venture
    21 September 2015 | by Owen Ready
    Giugiaro set to buy Bertone name for new venture
    Another week, another twist in the Italian design-house soap opera plot. Just last week Walter de Silva was gifted the keys to Italdesign, the company that founder Giorgetto Giugiaro was ousted from by the Volkswagen Group after selling his remaining stake in the company in June. But it seems the 77 year-old master is far from ready to retire.

    A number of sources closely related to the Turin car design industry have reported to us that Giugiaro is gearing up to buy the rights to the defunct Bertone name when the brand is auctioned off this week for around €3million. And while this remains speculation, he is making no secret of the fact he’s not ready to stop working any time soon.

    Talking to Automotive News last week, he said: “I don’t feel old enough to retire. I will continue to do the only thing I'm good at – designing cars." In the report, Giorgetto and son Fabrizio are said to already be looking for suitable facilities for their new company.

    But why would they use the Bertone name? There are a number of reasons, some more practical than others. Firstly the Bertone name, despite falling from grace before its eventual closure last year, is still widely known and synonymous with some of the most fantastic cars in history, some of which were designed by Giorgetto Giugiaro himself during his time at the company from 1960 to 1965. This gives it the immediate advantage of its heritage.

    Secondly, because of rather complex Italian laws, there are a series of tax breaks for Italian companies which buy other Italian companies, so attaining the rights to a going concern is far more cost-effective than starting from scratch. The same applies to facilities – refurbishing existing premises avoids the infamous bureaucracy that is often a part of Italian business. Unfortunately the fabulous Bertone facilities have already been sold for redevelopment.

    And, while Giugiaro is a famously pragmatic character, the opportunity to save a great Italian name from the scrapheap – and for it to stay Italian when even Pininfarina is set to be sold to Mahindra – will no doubt appeal to his idealistic side.

    With offers of work already being made by Asian manufacturers, this may be the start of a new chapter in Giugiaro’s career that already contains his many remarkable achievements.

    - See more at: Giugiaro set to buy Bertone name for new venture - Car Design News


    http://europe.autonews.com/article/20150918/ANE/150919811/design-legend-giugiaro-plans-return-after-piech-setback?utm_content=buffer3205d&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
     
  6. Jeff Kennedy

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    John,

    How about the application of CAFE to what is primarily a domestic car line versus MB, BMW and the like where they have a world wide market?

    I remember way back when CAFE came about and GM (in particular) made an edict that every domestic cars would meet the standards. MB on the other hand paid whatever fines for their top S class cars and passed the penalties on to the buyer.
     
  7. jm2

    jm2 F1 World Champ
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    again, I'm not a spokesperson, nor am i involved in the day to day process of bringing a car to fruition anymore, but way back when, there was a concerted effort to avoid having a customer pay any gas guzzler fines.....I'm going to guess that policy has not changed, but I certainly don't know for certain
     
  8. Jeff Kennedy

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    John,

    Wasn't expecting you to give a reading on "now" but the historical perspective across your tenure.

    Back to CAFE, I contend that the rise of the SUV was a consumer response to still want the larger "less efficient" solution no matter what the politicians and bureaucrats tried to mandate. Trucks/truck based vehicles were not subject to CAFE until later and even then to more tolerant standards.

    Jeff
     
  9. jm2

    jm2 F1 World Champ
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    Given the choice.......customers ALWAYS buy what they want/can afford Gov be damned
    no matter how hard the Gov tries to force the public to buy what the Gov thinks one needs, people pretty much vote with their wallets
    large SUV's/high performance cars, etc are not what the Gov wants us to buy....tell that to the users of this website ;)
     
  10. 330 4HL

    330 4HL Formula 3

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    Giugiaro to buy the Bertone name -

    There's a very nice "circle of life" about this as well.

    Of course Bertone is where Giugiaro first worked as a designer, so it seems very appropriate that he should be the one to carry on with the name.
    I wonder if he can add his name to the company in some way or if he is precluded from doing so by his agreement with VW.
    Of course their legal dept. might be a bit busy for the foreseeable future...
     
  11. jm2

    jm2 F1 World Champ
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    It is ironic he started there, and now may be the savior of the name.......who knew?
     
  12. CarBuildIndex

    CarBuildIndex Rookie

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    Hi all,

    Great thread and I don't mean to high jack so I apologize in advance but I'm researching info for an article I'd like to write about what car designers have to take into consideration today in comparison to the 80's and decades previous. This looks like the place to ask. If a designer from back then were to design a car now, what regulations would have to be followed that you wouldn't have had to incorporate back then? For example, the higher nose for pedestrians is one. Obviously electronic gadgets and airbags have to stuffed into them, and I'm sure there are hundreds of other features too which have to be worked around now too. I'd be interested in hearing from a designer's perspective for a "then and now" type of story. I'll be checking back for feedback, and I'm looking forward to the answers.

    Thanks,
    David
     
  13. jm2

    jm2 F1 World Champ
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    I can give you some of my personal experience. I began my career in the '70's, and you're correct, everything has changed in the last several decades.
    That was a time when Federal regulations were generally in their infancy. Emission controls had already been implemented, but bumper regulations had just been introduced in the '70's, and pretty much every car company struggled initially to figure out how to pass the bumper requirements,and still do a good looking car.
    That was also a time when you had a choice of 3 headlamps: 7" round or a large rectangular or 2 small rectangulars. The European composite headlamps would not be US legal till the '80's.
    Aerodynamics had played a role for decades, but it became a serious study in an effort to meet ever increasing fuel economy standards. Along with reduced drag, the wind tunnel played an important role in cooling requirements. As cars became heavier, and more complex, cooling requirements became increasingly critical, so much time was spent tunnel testing designs for drag & cooling. The performance guys were also interested in downforce,etc.
    Then airbags had to be packaged in the interior, first in the steering wheel, IP, then seat bags, side bags, etc. All these added further requirements to the interior design. Knee impact drove Instrument panel sections.
    Rear view mirrors were another part that received further attention.
    Side impact requirements became another factor in the '90's.
    Once composite lamps became legal, there were a multitude of lighting requirements that had to be addressed. Center high mounted stop lamps (CHIMSL) were added to the reared designs as a requirements, along with specific lighting requirements for taillamps.
    Glass technology has changed , but vision requirements are very specific.
    Sheetmetal stamping, plastic molding technology presented their own unique requirements, but as technology improved, so did the knowledge and experience.
    Paint systems had to change from solvent based to water based which changed the color palette extensively.
    Electrical systems became more complex to accommodate all the additional electric components, which drives undressed temperatures and again cooling.
    Pedestrian protection from the european standards are now affecting the solutions for front end design of both bumpers and hood heights.
    Haven't touched much on interior design, but there have been a multitude of safety requirements affecting what can and cannot be done with interior design.
    Even the inside trunk release was a new requirement that surfaced in the recent decade.

    This is but a small sample, but I think you get the point.
    Everything has changed in the last 40 -50 yrs.
    Cars are safer, cleaner, and pretty much trouble free. Not something we might be able say 50 yrs ago!
     
  14. jm2

    jm2 F1 World Champ
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    to add to this list are the side impact door beams that go inside the doors.
    they can limit some of the depth of features on the door surfaces depending on hinge criteria and depth of draw for the sheetmetal
     
  15. Jeff Kennedy

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    Good news over the same period is the greater windshield angle. 70 degrees was conceived in the 1970s but not as full production achievable.
     
  16. F1tommy

    F1tommy F1 World Champ
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    #2866 F1tommy, Sep 27, 2015
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  17. jm2

    jm2 F1 World Champ
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    showcar from 2001......still looks good today
    by 'rippled effect' are you referring to the indentation/recessed area in the bodyside?
     
  18. F1tommy

    F1tommy F1 World Champ
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    If you look at the bottom photo you can see a ribbing effect going down the top portion of the front and rear fenders. It almost looks like wing spars on an old fabric aircraft wing. They were perfectly spaced around 1 inch apart. What was this show car made out of?? Maybe the material is shrinking, but it looked perfectly done so maybe it was made like that. I have never seen anything like it on a car before.
     
  19. jm2

    jm2 F1 World Champ
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    On closer examination, I now see what you are referring to.
    I think old age has set in on the car :)
    Don't believe that is intentional.
    Concept cars are made of any number of materials, fiberglass, aluminum, carbon fiber, sheet metal. Hard to tell what that Lincoln was made out of
     
  20. tritone

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    .....Bring Back 2001!!!

    THAT is where Lincoln needs to be heading, rather than whatever MKXYZ? thingie they're doing these days! Fewer crossovers and a bit more elegance.... (don't gen x-ers & y-er's have automotive aspirations?)
     
  21. jm2

    jm2 F1 World Champ
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    They did a series of cool Lincoln showcars.
    They were all ignored.
     
  22. Jeff Kennedy

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    Unfortunately as there were some wonderful design directions. These were far better than a ersatz Bentley.

    To me what it all proved was that Lincoln lacked a clue on where they wanted to go. Disarray in the executive committee level was likely.

    Jeff
     
  23. No Lotus

    No Lotus Rookie

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    Wow.
     
  24. jm2

    jm2 F1 World Champ
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    #2874 jm2, Sep 28, 2015
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    several yrs ago, Lincoln gave the Senior Class at GGS a Lincoln project.
    i thought there were several that hit the mark



    and the one Lincoln did that was inspired by the '61 was also close to the mark IMHO
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  25. jm2

    jm2 F1 World Champ
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    #2875 jm2, Sep 28, 2015
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