Surely the car to do as an SP rather than these endless F12 fixed head variants. I believe there are a couple of convertible SPs in the works....
I actually think you've provided the answer to the question. By providing a path to spend easily 4x (and perhaps beyond) the numbers you mention on optional "improvements", they will make more money rather than by just bumping the price. I think your point is sensible in the abstract but Ferrari has to balance so many factors. In general, I think they do a very good job of it (thats how they are so successful)- but even the best can make a mistake. They obviously must think its a good idea. Also regarding the criticism here of the 812, I think you will find many of the passionate fans on interest related message boards and people are passionate about Ferrari in general and then you come here. And Ferrari also shakes things up as opposed to a pure evolutionary approach to design. Every few years they change up what we've come to love and expect. So you get the strong reactions. I'm not immune either. I'm still very mixed on the car but I want to reserve final judgement until I see it.
Yes, but the very least they could do is to provide us with a top quality blank canvas as opposed to this sort of mess, best evidenced by this detail which I already posted where there is a confluence of possibly 5 materials, albeit difficult to see. Image Unavailable, Please Login
And the rest of the motoring world has seen this and adopted the model. Range Rovers, Porsches all have much higher levels of personalisation (as opposed to just options) Sent from my iPhone using Tapatalk
Tim, more I look at the interior of my F12b more I appreciate high quality of leader and the irrepressible execution of all the details starting by the stitching. Reading your posts and evaluations of the 812 interiors, based on the different cars you've already seen at Maranello and Geneva and which you obviously compare with your previous F12 and present F12 TDF, I get the impression you're not convinced with what you've seen. So do you think there is an effective down grade on the standard 812 interior quality ? If so do you believe this is deliberately done by Ferrari to push buyers into very expensive and profitable spec. up-grades?
I'm actually a bit surprised by their pricing policy. If they on purpose try to get us to go crazy on the option list, it may well pay off for RACE. I think they have had some difficulties pricing their products. Probably not going to be popular, but the tdf was under-priced relative to the F12b. They realized they had to correct the pricing for the LaFerrari Spider vs the "standard" LaFerrari as the latter had more than doubled in value. Obviously it is very important to manage the relationship with their core clients, but they probably left some $ on the table. I agree that the design will mature - some will prefer it, some less so (agree on the comments on the 550 vs 575), but they need to improve the interior to stay ahead of the game (IMO)... Sent from my iPad using Tapatalk
Very much so and regretfully when I was first shown the Lusso and commented to a senior representative, that I found the interior 'thin', but I couldn't quite place why as I didn't have long with the car and was more focused on the exterior. I also said that I thought you could lavish quite a sum to make it a nice place to spend time. With the 812, I was prepped by my earlier experience and so conducted more of a targeted review of the interior, trying not being blinded by the excitement of it being a new Ferrari at the show and wanting to see if what I had seen at the Factory was for real. Upshot, there is no question, based on the cars I have seen, that there has been a marked drop in quality relative to the F12, and personally I feel also style, of the interior. Style we can argue about, quality is self evident for all to see if they really want to look, best encapsulated by my photo showing the 5 material junction. What I am really hoping is that some of the very worst details I saw are because these are pre production cars and we know the Factory is under severe production stress at present, particularly on the V12 line. I really hope this is the case as otherwise I find the direction of travel, first in the Lusso and now in the 812 to be unfortunate. I am sure it is in an effort to keep the base price down to frankly amazing levels here in the U.K., where the 812 is only £15k more than the outgoing F12, and that despite a 20% devaluation in our currency against the euro, let alone the passage of time. Indeed some reports suggest that the new car might even be cheaper than the outgoing model in some markets. This can only be achieved by cost cutting and it would appear that it has been taken out of the interior, or at least that is the only place where we can really see it. Is it done to make us spend more on extras, I'm sure the answer is yes, and frankly I wouldn't mind paying to do so if only the base quality was better, that is areas that options cannot improve, like the unsymmetrical central bridge as pointed out by Caeruleus. To me, the cabin no longer feels premium in comparison to models of the past and this should not be the case with the top of the range, the flagship production model. I wish they would hike the price say $15,000, improve the base cabin quality and it wouldn't stop me wanting to add many expensive options. This way round is not right and I would go so far as to say brand damaging.
@CETH, I'm not so sure their pricing is really that far off the mark. How big a premium is the F12tdf to the F12berlinetta? I think the average F12b was something like $375k and the F12tdf is something like $650k? I could be off on the numbers a little but thats still a nice premium. Its easy to say Ferrari left money on the table when we hear stories of a lone F12tdf selling for over $1m. But, Ferrari has made 799 of these beauties, surely exclusive, I could not get one. But also, enough, that if even 25% of the owners wanted to sell at any one time, there is no way they would all get anywhere near $1m. I think Ferrari has to price these cars leaving at least some money on the table for the owners so they don't get killed on resale. And if they can make some money, thats nice too. I think thats part of their model. That goes up and down the line. I think they have a very good sense of where these cars will trade. Part of the reason it works well is because we all love Ferrari. And I think Traveller rightly points out they can risk losing some of that love if they go too far with cost engineering, they could damage, or shatter our positive bias towards their products. And that is the first step in falling out of love with a brand. I don't think this along would do it, and I also think we here are probably more intense about these details than many, but I do think it's a risk and Ferrari should at least give our concern some consideration.
Aside from aesthetics there are other reasons for falling out of love with the brand. Mechanical reliability is important to owners too. The quality of the internal parts is as important as the quality of the trim and leather. All of these issues are easily solved and affordable given the high price of these cars!
Let us not forget that the louder opinions of a a minority of FChatters do not reflect the perspective of the prospective buyers. So relegate the outspoken few of Ferraichat to the inaccurate, and keep an open mind. Allow the 812 to assume the true place it deserves in the world of exotics In six months we will know. Sorry Brian L
Quite surprised at some of the negative comments re the interior. The overall impression of the interior is an improvement, at least it was for me. Not as much as for the Lusso, but still a very nice place to be and not too much different from the F12. What is somewhat shocking is that we seem to be suggesting that Ferrari interiors past were a paragon of virtue. And they just...weren't.
The F12 was. When I sat in the car at Geneva I ask the other visiting peoples who sat next to me in the 812:s about what they thought about the car and All hade the same opinion about how low the interior quality was compared to the F12. The most common reaction was how plasty the materials in the vents and center bridge felt and the weird leather under the center bridge.
Hopefully the production cars will be better though. The Lusso i sat in recently was definitely much better than the Geneva 2016 car.
Tim thank you very much for explaining your views and thoughts on the cabin quality of the new 812. The fact that you've made a detailed and knowledgeable observation "in loco" of all the exhibition cars, are also a potential buyer of this model and have a great familiarity with the F12b and F12TDF enabling comparisons to be made, enforce and give an absolute credibility to your opinion. When we have an iconic product like the F12 which already attained a standard of excellence in terms of interior quality, in my view the substituting car should at least maintain that standard but preferably improve it because that's what happened with the engine and other features of the 812 and that's what "customer's" expect. The downgrading of the 812 cabin quality I'm sure will make many of the potential buyers unhappy and isn't a good sign Ferrari is given to it's dedicated clients.
https://www.instagram.com/p/BRwJA7wg0aT/?tagged=812superfast https://www.instagram.com/p/BRvmdrNgX1c/?tagged=812superfast https://www.instagram.com/p/BRvf3JQllgN/?taken-by=jafetrivera_ https://www.instagram.com/p/BRvfwnJFHOi/?taken-by=jafetrivera_ new pictures from atelier
Inaccurate? You have the "right" to just sweep aside the opinions of longstanding tifosi who have owned and loved numerous Ferrari models? How about YOU keep an open mind and listen to all opinions and actually place more weight on the opinions of people like Traveller than some star-struck newbie getting his first Ferrari?
Do you really think, after my 50 year love affair with the Brand, that I would actually post inaccurately in an effort to talk the car I have on order down? Sorry, that just doesn't make sense. I always try to be totally impartial and objective in my comments, I post images quite clearly demonstrating the current interior issues, as does Caeruleus and yet for some reason you chose to overlook the evidence; metal replaced by plastic, a confusion of 5 materials, thinner leather, central bridge that doesn't line up etc. The 812 will be yet another great Ferrari of that I am sure otherwise I would not have ordered one , but we need to honestly assess with open eyes what we see and not just accept what they offer us, not being prepared to criticise. It's a little like we have in the UK where, despite many issues, our National Health Service is like a religion that is above criticism; it shouldn't be. If we fail in this duty, manufacturers will just think they can continue to get away with it and we need to hold them to account. I have yet to meet anyone with ownership of the F12 who genuinely thinks the 812 cabin is of the same premium feel as the F12, that is those that have actually spent time in it. At Geneva, I couldn't find anyone nor at the Factory. My great hope is that if the Factory realise we, the customer, knows what is happening and are disappointed, so that before production starts, they might address some of these issues. That is the point of positive criticism as opposed to blind worship.