The Official Ferrari 812 SUPERFAST pictures thread

Ditto. ☹️ On the bright side, got a lot more work done this afternoon than I might otherwise have. [emoji3]
T

 

The competition between McLaren and Ferrari is pretty interesting.

McLaren is bringing a lot to he table. I'm not sure Ferrari is responding directly. But I'm sure it comes up from time to time in terms of setting the performance targets for new models.

Ferrari is still very much in the game of cutting Edge technology. Ferrari has the best paddle
shift technology and pretty much led in the adoption both in F1 and later in their Road cars. Ferrari has some of the best aero design with active mechanisms without having to use larger old fashioned and visually unsightly rear wings like Porsche.

Ferrari is pushing ahead with virtual wheelbase and eclectic steering and has some of the most advanced smart stability systems

And the engines! What Porsche redlines at 9,000. Or what other V12 redlines at 8,500?

The Scuderia has been competing continuously in F1 more than any other marque.

And at Le Mans and at IMSA there are GTE GT3 cars competing and winning.

So to those who say Ferrari has traded innovation for luxury--I say NO!

Ferrari is doing both.

 

All of the above is true but you cant rest on your laurels. 10 years ago Ferrari had the "supercar" market to itself. Now it doesn't and Lambo, Mac and Porsche are building some really cool stuff.

Ferrari will respond IMO and leapfrog whatever McLaren has in terms of an edge with the 720S. This I have no doubt. However in the meantime they will lose customers to the other brands and this is where the problem occurs.

IMO Ferrari can fix this with ease if they choose to i.e. COMMUNICATE better with their customers and take digital (and normal) marketing and communication more seriously. They need to be "touching" their customers across multiple channels far more effectively while there "products" are at risk from competition. Not a big ask....really.

 

I totally agree with your point.

I'm not a fan of McLaren but I have been checking out their cars.


The new 720 is a very nice car.

I like Lambo but never felt the styling and the seating cabin were better than Ferrari. Also why no frunk space in the hurrican?

I have owned a 911 (993) and felt that a mid rear engined 911 was long over due. Now Porsche is racing with just that--a mid rear NA non turbo flat six.

Fords latest GT is amazing too. (But impossible to acquire)

You are right about not resting on ones laurels. The exotic super car market has a lot of contenders to the throne!

 

You guys have got the inside track on everything--even the online configuration.

Doesn't work for me.

Fortunately I've got a proper 'sit' with my dealer on Wednesday,

Hopefully I can get a glimpse of the options,

 

I am headed to atelier in late April for viewing of "greens" ....

 

Spot on. Ferrari building luxury cars? Rubbish. Rolls Royce, Bentley etc. They build luxury cars. Ferrari build technologically innovative sports cars with some luxury added if desired.

Look at the developments on the 812. There is some very tricksy stuff there - variable length inlet ducts on a V12; 350 bar pressure and 123hp specific output on a V12; rear wheel steer linked in with electric steering, e-diff, F1-Trac, SSC5 etc; increased steering torque at the limit of adhesion - just a few of the new elements. Easy to do these things individually but doing all the stuff they do together, since all the elements affect each other, that is now becoming complex in the extreme. The fact that Ferrari develop the whole car, including the engine, as in F1, is a big differentiator to McLaren. Plus, Ferrari don't have a divine right to be the only people to build great cars - they can't control what Lamborghini, Mac and all the others do. It's not up to them if new entrants come and offer the market something innovative and interesting. In fact, it's great for the market as a whole - more competition, more interest from current and future supercar buyers (the future ones are particularly important otherwise it will get very expensive for us, the current generation, whose cars will fall off a value cliff in the future without any interest).

Brian L, serious question. Are you a Ferrari customer anymore? You own an FF but where do you go next? You hate the exteriors, you hate the interiors, you don't like the way the new car (Lusso) drives, you hate the ownership model, and you dislike and distrust the man at the helm. You could, of course keep your FF ad infinitum, and no doubt it will always be a great car, but eventually it will no longer be suitable as a DD.

 

Configurator doesn't work for me either - not even logging-in via My Ferrari.

 

Are you being serious about the communication point? I am an ex Mac customer and I still get e-mails, to the e-mail address based on my actual name, headed "Dear xxx" with xxx being the name of the next owner of my car, who has a clearly different ethnic background to me - in other words, obviously not a name matched to my e-mail address. A very simple bit of CRM data cleansing would reveal the error.

Contrast with Ferrari where even the factory bother to ask you about your experiences, the dealer is spot on with regard to communication, you are made to feel valued as a customer even though they have to try and make many people feel this way and I know what a hard job that is to do and the amount of time and effort required.

I read McLife and contribute a bit since I used to own one. There is a clear difference in customer treatment there. Some (few) have very inside knowledge and seem very close to the brand with super-special treatment, others (most) have something like the distinct reverse. The dealer network is not as well managed by the manufacturer to deliver the client relations that Ferrari do (US dealers don't seem to have such a good rep and I suppose I can only talk about my one UK dealer, although I have friends who seem to get similar treatment from other UK dealers, despite the fact that they have often moaned about not being able to get product in the past).

It's a subjective thing, but I'm not sure Ferrari's communication is particularly poor given the general standards of the world we live in.

 

Why are you so bothered/insecure about a little constructive criticism, serious question? Is being a "Ferrari customer" being a sheep? For me, I can always add a TDF/Speciale/SpecialeA later on. Who knows how they will respond to these choices. I do miss Luca, who got them to a pinnacle. The cars were modern in production quality and now this corporate influence from a widget presser. Sergio will leave, eventually. It's like America under Trump. Both will survive these fools. The essential ideals and the historical culture are bigger than the man.

 

Despite my best intentions and trying to discuss nicely, you always seem to degrade the conversation into insults?! Nothing to do with being insecure, I was actually interested. Your post without the first 21 words is a good answer, and a fair enough view - 'waiting it out', so to speak.

Personally, I suspect that could be a long time, unless Ferrari loses a ton of value and they then recognise they have taken a wrong turn. I don't think they will find themselves in that position because I'm not unhappy with the decisions they are making. But I could be wrong, and over about 20 years, it is possible that if SM uses the wrong approach now, they could find themselves overtaken by someone like Mac, but I also suspect that McLaren would need new ownership and significant investment too. Hopefully we'll get to see.

 

Are you blind? This is ugliest McLaren ever, car from the "I, Robot" movie. LOL

 

Wasn't trying to be insulting. Personally don't think it really matters what they do, because they will always be the one and only Ferrari, and given the momentum from 75 years they have plenty of new money people to buy the cars as bling, at the least. These criticisms are about the art of Ferrari, the money will surely flow no matter.

The next guy could choose to make the company have more integrity. Again, Luca left for a reason, and we are seeing it IMO. I take no pleasure in watching Ferrari with a corporate mind and structure. Maybe the next thing they do will be great.

 

+1

 

Yup I am serious and maybe being in a small market makes a difference.

In addition I was 100% Ferrari 5 years ago. Now I am very happy with Ferrari (buying the 812S) but don't want a 488 and in fact would rather have a GT2RS if I was going turbo. It also might be that I have experienced all of them as a customer and I just would have expected more from Ferrari given my 10 year history with them.

 

I can see your viewpoint. What's interesting is that there are very few examples of companies retaining a position of pre-eminence in their chosen field for the length of time Ferrari have. For example Bentley, who 100 years ago were the absolute definition of sports cars; the pinnacle. I doubt any could imagine in those days that Bentley would one day be German owned, after a period of dilapidation and merging into RR, effectively becoming a subset of that brand and barely a brand in its own right. Now it produces luxury cars with a sporting intent, and a big barge of an SUV.

Don't get me wrong, I still have respect for that brand but they are not in the position of pre-eminence in the sports car world that they once were. History is therefore not on Ferrari's side. They are such a remarkable brand that they are charting new territory, and maybe in this day and age, of corporate governance and pension fund-driven stock markets, Ferrari's fall into insignificance could not be 'allowed' to happen. But, there must be a very strong theoretical risk.

 

Far stronger than theoretical and IMO probable. Factors way outside Ferrari's control are looming i.e. millennial's dis-interest in cars, electric cars, autonomous vehicles and government regulation. Having two millennials in my house I can tell you cars are the last things on their mind even coming from a petrol head family.

This is what should keep every auto maker CEO up at night and especially Ferrari as they need grass-roots passion for the brand and the idea of driving as fun to attract these millennials who never grew up under a car draining oil or changing spark-plugs.

 

I see what you mean, slightly difference, but never noticed it in the show pictures, being the same car. I wonder if it's just something on the lighting or those photos (pardon me Marcel, they're greatly informative and interesting but they're far from photographically great ). But nevertheless, the issue you mention has been there for long and in metallics is usually much worse.

As for the online configurator, seems like they did an effort to include many more colours, and some of them might even be accurate... I had the impression that Rosso F12007 is spot on, then again I think I've only seen it in photos.

One more small thought: as an alternative to classic yellow center caps I would prefer wheel colour matching caps, i.e. not dark for a silver wheel.

 

They are still out there...my 16 year old son adores his Subaru WRX...had it upgraded with short-shifter (yes he loves a manual), put on various Subaruspeed decals, aftermarket exhaust...my 15 year old with his driver's permit was out learning to drive a manual in it a couple days ago...many of their friends at school are into cars and trucks...

 

Nero Daytona - Canna Di Fucile

Grigio Ferro - Grigio Titanio
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I've done the similar thing Justin and I am liking Titanio but then I don't want a black interior having seen it in the flesh, so consequently designing from the inside out, however there are quite a few glitches on the configurator, especially with the doors.

For those in the US, when the page comes up asking for you country, try the UK as maybe the US is locked out for some reason?

 

Giallo Triplo Strato with CF wheel hub, titanium wheel bolts, and CF diffuser

Rosso Fuoco with same specs

Binaco Italia with same specs
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+1 for Titanio, but not sure how representative the colours are. Need to see some real cars with my own eyes first.

Black Interior might be OK with Daytonas, Alcantara and Grigio Chiaro stitching (sound familiar?)

I am quite liking the Cuoio interior but as you say the configurator isn't fully functional yet.

Can't wait to see some press cars.

 

812 Superfast interior (Rosso with Daytona-in-Nero seats) vs F12 with same specs

PS: F12's online configurator is still up and running.
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