^^^ I see quite a bit of 1976 Celica in that Peugeot Image Unavailable, Please Login Image Unavailable, Please Login
Its an interesting article to me as my industry is nostalgia based. For the past ~20 years its been the 70s/80s entertainment properties thats driven sales. But over the past 2 years Ive noticed a decline in those properties selling and an increase in the 90s/00s. I think companies (in my biz) still trying to mine 70s/80s are going to be in for a harsh reality check as their sales continue to dwindle.
I hope so. 70s design rocked! The BMW concept looks so much better than anything they're currently producing: Image Unavailable, Please Login
I would guess that in your biz, though, it might be partially due to saturation / scarcity (respectively) between the two eras. Whereas there haven't been a lot of (any?) successful throwbacks to the '70s in the automotive realm. Mostly it's been '50s / '60s stuff that's sold better as a nod to nostalgia. (most notably the PT Cruiser and Mini).
Agreed! What great cars came out of the 70s and even the 80s... That era was pretty dreadful. Of course there are a few exceptions... but overall the bloat and the horrid proportions are not something to be replicated. Efficency was not a thing then... I mean they tried... but failed miserably. Those design cues are just not applicable to todays market... I don't see people going... gee remember how gorgeous the 1977 blankety blank was... or that 82 blah blah was just gorgeous. And before anyone quips in about the early 70s... the early 70s were just a carry from the 60s... the 60s did it better every time.
The GM of the 1973 series of A bodies were (mostly) bloated. We called it "go for baroque" styling. But with the onset of GM's sheer look the bloat went away and downsizing took hold throughout all of Detroit. One should also give some leeway to the battering ram bumpers that were mandated. The first generation Cordoba was a good design. The 1976 Seville was a great body for its period. The 1982 Camaro was an outright winner. The aero design Thunderbird and the Mark VII were fine efforts by Ford. The first and second generation of the Scirocco were wonderful. Good design does really exist in the period you have derided. Unfortunately some of the design is compromised by less than wonderful cars underneath the skin.
Agreed... but none of the design is good enough to carry forward. They are simply only winners in a losers category. No one really wants to repeat it because when removed from the period and examined just for style... it is just regrettable.
Pininfarina and Brand Identity https://www.formtrends.com/pininfarina-carlo-bonzanigo-brand-identity-design-language/?fbclid=IwAR2lahPsO1uhbTQQ7BJWbsPIxClzPtjepQB5q7QIstqyprUPsQVg03GlUSI
That is so cool to see the process, all the details. I really dig the surface mapping device at 0:30; same tech as used for neuronavigation in the OR. As soon as I saw it, I thought, well or course they do that. Thanks for sharing the video
From Koenigsegg’s page https://news.cision.com/koenigsegg/r/sasha-selipanov-new-head-of-design-at-koenigsegg,c2880801 Sasha Selipanov new Head of Design at Koenigsegg “Sasha, a graduate of Art Center College of Design in Pasadena, California, started his career at Volkswagen in 2005. In 2010 he briefly joined Lamborghini, where he contributed to the Lamborghini Huracan. In 2014 Sasha was appointed Head of Exterior Design, Creative at Bugatti. He was responsible for the exteriors of the Bugatti Vision Gran Turismo and the Bugatti Chiron. In 2017 Sasha was appointed Head of Global Advanced Design at Genesis. His team worked on recent Genesis show cars: Genesis Essentia and Genesis Mint. Sasha will also serve as the Managing Director and Chief Designer at the newly established RAW Design House in Ängelholm, Sweden. The company will offer a wide spectrum of design services to a select group of clients...”
You're talking to a guy that spent 34 years at the same company. Those days are LONG gone. No one stays in the same place for very long anymore.
How do you think this type of changing employment impacts the development of an individual designer as well as the design evolution of a marque? Good, bad, inevitable mixed blessing?
This used to be a topic of discussion for years. Long ago, where I worked, they refused to hire anyone from a competitor. Now it's 'musical chairs. I think the experience helps the designers development. Whether it's good for the brand, is still unclear.
Wasn't he also the "Angry Car Designer" who did a cool rendering of a "612 GTO"? All the best, Andrew.