yes I was agreeing with you, very few people realize how few in numbers the super wagons are. I will see the occasional E63 wagon around town but have yet to see another turbo s sport turismo. My Porsche dealer told me they have sold just two in 3 years, and recently delivered a Taycan sport turismo (or cross turismo, I get them confused).
Yup! And the biggest wagon enthusiasts honestly... Can't afford them. That's not a knock... I'm just relating as to why they don't sell/make many despite a niche enthusiasm. You have those that love them....few. Those that can afford them and love them... Fewer... Those that can afford them love them and choose it over an SUV despite their wives saying no... Fewest.
I was fortunate to marry a woman who prefers to drive the wagons over SUVs. She has had a few over the years but fell in love with the E63 wagon and won’t go back (her daily driver is the Porsche now). She was actually open to the idea of a Urus until we were in Miami a few months ago and they are everywhere. Quantity is its own quality.
Don't be like me and shoot yourself in the foot, I made a deal with my wife that whenever I buy a car she can add one more handbag to her purchase quota... She currently stands at 8.
Lol. I'm lucky. My wife doesn't like handbags. I tried to get her something nice last year and she was like don't you dare. She likes vacations. So it's pretty much as bad. Lol.
Everyone’s got an opinion, I’ll share mine: if it lives up to the marque’s standards, I’m all for it. Doubt one will ever go in my garage, but it would be foolhardy to ignore this trend. A lot of people talk about the cold hard truths of pleasing shareholders as some kind of robotic decision making, but as a company CEO and board member, I can tell you there are so many other factors that also go into decision making. Ignoring evolving consumer trends over time, especially in the auto business with massive lead times, engineering and manufacturing challenges, and huge capital investments means you are placing bets in five to seven year increments. Taycans and Macans outsell 911s, but have allowed Porsche to flourish, invest more in the sports car based platforms, and arguably even provide great driving non sports car products worthy of the marque. Ferrari has a big challenge is getting the Purosangue right, but if they do, it will continue to separate the brand from others, including the beefcake “look at me” that Lamborghini has become… Sent from my iPhone using FerrariChat
Good Grief, the Purosangue will do fantastic things for the financial bottom line and will allow the brand to bring more crazy cars out. The Porsche story board provides the prescedent. How many different sports cars (or iterations) did they have before and after their SUVs? For a while there, Porsche was looking like it would be VW, then a recession hit and those dreams were dashed. Getting back to Ferrari, their Quality Systems are inadequate, the Purosangue profits can help provide resources in that sadly neglected area.
May I ask is this speculation or something you have heard from Ferrari? Was hoping to be on the order book for the Purosangue, but if it's going to be like trying to get a Pista Spider, then I'll grab an Urus. I don't want to deal with not being able to get one, then in 2 years time getting a happy call from the dealer, saying he's got me one... I just have to buy "these 2 cars that are aren't selling very well". Thanks!
I did not vote on the poll because I neither love it and want one nor do I want it killed/stopped. I recall all the Porsche purists clutching their pearls when the Cayenne came out and read the singularly most succinct statement that applies here - <paraphrasing> "To all those GT3, GT3RS, GT2, GT2RS, 911R, Turbo S, Carrera GT, 918 Spyder etc. owners you should shake the hand of the next Cayenne owner you see because without the sales/profits from the Cayenne none of these would be buildable/sellable" </paraphrasing> ==> Same thing here - In order for Ferrari to compete and be profitable and attractive to a wider range of affluent buyers they need to journey into the SUV space. My local Ferrari/Bentley/Lotus dealer cannot keep Bentagya's in stock - I am sure if some buyers had a choice between a Bentley SUV and a Ferrari SUV they might choose the Ferrari. I am and always have been a Porsche and Ferrari purist and understand the "selling out" mindset but if we want both marques to continue and be profitable and relevant we need to love, cherish, celebrate and acknowledge the past but also accept the future IMHO. Cheers
Last week several UK members were asked for deposits as reported in another thread - https://www.ferrarichat.com/forum/posts/148311411/ - so start calling ! With respect one Portofino (if I recall correctly) may not make you a 'top-tier client' referred above so the delivery wait could be extended
Thanks greyboxer, I'll chase up. Yes, I'm under no illusions about where I would be on the list - I was also relegated a few notches when I moved to the UK and none of my Asian purchases were carried forward, so I'm definitely very close to the bottom of the pile! I guess I was hoping it would be launched in greater numbers.
Yup, we’re not in Kansas anymore. I hope Ferrari sells a jillion of them. I also hope Ferrari takes some of these profits and plows it back into improved quality control. Or, even better, jobs out the build to Toyota. Sent from my iPhone using FerrariChat.com mobile app
That suggests sports cars are no longer a viable business model. Maybe at normal prices for volume manufacturers, but seriously… for $300.000 there must be some profit to be had? Sent from my iPhone using FerrariChat.com mobile app
You would think right?? I still think they make money on the high-production cars- Maybe not super rare 918s/CGTs etc. But I can't think they don't turn a profit on GT3s- And Portos, Romas. F8s from a Ferrari standpoint- Who knows- Just what I read. If a Ferrari SUV helps them stay profitable and relevant and frees up some cycles for things like the Icona line then I'm all for it. Cheers
Ooh, that was a strong jab. Imagine a Roma Convertible as well built and reliable as my LC 500 Convertible (ok, time for me to stop dreaming). On the point of making money on sports cars, somehow Toyota can make some money on the low volume LC 500 Convertible, loaded for about $113K, so half of a not loaded Portofino (I know the Porto has a higher power mill and carboceramics).
