The Purosangue Thread

I agree the SUV may dilute the brand. They should bring back the DINO nameplate for the SUV. The solution to dilution is confusion.


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Pure genius !
On the subject of having to buy a Roma to get any chance of the PS V12 is ludicrous. In the UK this time last year you could buy a hardly used 812SF for the same price as a well specified new Roma. Therein lies the problem and the reason I chose the 812 as many others did. Things have changed considerably in the last 12 months where 812s have increased in prices whereas used Romas have come down. The Roma needs to be a minimum £50k less than 812s when buying used which is closer to what both new list prices were.

 

All these comments of the PS diluting the brand tells me some people don’t understand what Ferrari has become. Ferrari is a luxury brand that sells cars. It has evolved from its beginnings. They sell lifestyle now, not just cars. SUV fits this.

As for those that say “Enzo wouldn’t like this or that”, sorry but who cares what he would say? The company has evolved. Also, keep in mind Enzo almost bankrupted the company (more than once) and had to sell 50% to Fiat just to keep the lights on. The guy was good at engines, not great at business. If he was still at the helm who knows what Ferrari would look like today or if they could afford to build some of the cool stuff they’re building now. It’s all conjecture.

Reality is in 2015 Ferrari IPO’d at $10BN. Today it’s up 300% (and still going). That’s a far cry from where Enzo had it.

Love it or hate it, Ferrari is not the car company it was decades ago but I think that’s a good thing. In my opinion they still build the best cars in the world and now have more horsepower (so to speak) to build even better ones. So what if they build an SUV? If you don’t like it, you don’t have to buy it. If you’re worried about it diluting the brand, well Ferrari is more valuable than ever and their cars are selling out as fast as they can announce them. That’s the opposite of dilution. Plus, Ferrari still makes the special limited fantasy cars like the Iconas, the Competiziones, the hypercars etc. So what if they make a million SUVs that generate billions so they can make their special cars more special than ever? What’s the harm in that? Everybody wins. SUV lovers get an SUV. Supercar lovers get more super-cars. Shareholders get more profits. Ferrari keeps the lights on and makes even better cars we all love.

There will always be those that resist change but history has shown, those that refuse to evolve tend to die out.

 

Do you think this car will be available before the q4 of 2024 .. I mean in the hands of their first owners ? I hope but personally I don’t think so…

 

Business talk ! A Ferrari is more than just a straight-line dragster. So, is it written where today's cars are better ???
There is no pilot here, so we are essentially talking about emotions and the pleasure of the senses. So why would an SF 90 be better than an F 40 ??? Does it provide more sensations and more emotions ?? Of course not, and the list goes on !

 

Ferrari is a luxury brand but they absolutely don't build the best cars. They aren't the best in any one single category. What they are is a great marketing company with an incredible brand built on its past. The presence is ok and the future is TBD. Aside from the 812GTS and 812C, there isnt a car they make that has any appeal today.

Personally, I dont have an issue with SUVs but this one better be legit. IMO, the FF and Lusso were the right approach but that's just my opinion.

 

It's interesting as the older we get the more we appreciate the total package. The SF90 is very fast but it's over complicated and super heavy. Two traits you'd never want in a sports car. Raw, straightforward, light and agile are much more appealing.

 

It's not business talk. It's a statement and who says they just make straight-line dragsters? Your argument is very one dimensional. Of course it's not "written" that today's cars are better. That's clear opinion. Some like older cars and for them they're "better" in the sense that they derive more pleasure when driving them. However, an F40 is great (no argument here) but they're also a maintenance nightmare, relatively unreliable, considerably uncomfortable, and near impossible to drive day in and day out. Oh yeah, and if you want to zip along a twisty mountain road, make sure it's the right road because F40's will bottom out pretty quickly on all but the best public roads at speed.

Today's cars are reliable and easy to drive slow and fast (without overheating) and most bits on them don't crack or fall off. So yeah I stand by my statement that they're "better". Better built. Better drive. Better speed. Better handling. Better reliability. Better safety. You might like breaking out your 1960s racer, tweak the choke before starting it, get the mixture just right as it warms up, then putter around town. I like that experience too. However, it's one of many experiences and most people don't like that. They like new cars they can get in and have fun (without worrying about towing them home).

BTW, for the record I never said an F40 was "better" than an SF90. You're reaching on that one to make a point. In fact, I don't particularly like the SF90. I find it numb and too heavy for my taste. However, Ferrari doesn't just make the SF90. I have options to choose from that are "better" for me.

 

Your opinion. I think they do for the qualities I consider "the best". There is no other brand that consistently excites me. Porsche? Great but not "special enough" for me. Lamborghini? Fun but too flashy. McLaren, really like them but still missing something emotional. What other brands am I left with? Pagani, Bugatti, and the likes are too over the top for my taste.

I will agree with you on the Lusso though. That's the one Ferrari I regret selling. Well, that and my GTS. I sold that one with 250 miles on it.. way too soon!

 

On a sunny day, light beaming through the tree branches, open sweepers, tight twisties, cows grazing on the side of the road, open pastures, rolling and rocking roads...for pure driving pleasure I’ll put my Speciale up against an F40 every day of the week, and twice on Sundays.

That..is Ferrari! Forza!

 

HELL NO..... this has nothing to do with the Dino ideal. Ferrari had the chance with the 296 to use Dino and they choose not to.
This is the Ferrari 2+2 concept reimaged, love it or hate that's the reality...

 

Emotion is subjective and not derived from a single brand if you are a real car enthusiast. There is a place for each brand.

 

Really?
Best GT racing record for the past years (488 GT3). Most likely a WCC in F1 this year. Great to drive road cars since the 355. I don't get your complaints...

The F40 some mentioned was one of my "never meet your heroes" moments. Understeer on entry, oversteer on exit, no proper brakes, a dog's meal of a car (by 2020s standars)!!! I get it, some people like to fight their rides. I believe that a car should be obedient and laser precise.

 

I’m nowhere near VIP status, but am on my dealer’s list for whenever an allocation is available. I’m sure for some here that means I have no taste and am just a fanboy. It has a V12! Maybe I get on the list, maybe I don’t. But if my name is called, I’m going to the dance!


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My understanding is nearly 100% of the VIPs and TOPs that have been offered the Purosangue have accepted the slot so I guess that speaks more about how it’ll be received than 117 pages of conjecture.

 

I say go for it brother! More power to you. Get in there. Be persistent.
This may be the most underestimated Ferrari in history and the FOMO on the V12 is going to be intense when it gets voted SUV of the year by all the car magazines.

 

What an achievement! It even looks ugly in the dark.

 

You only have to ask their competitors if they would like to have Ferrari’s order book … May not have appeal for you, but thousands of buyers think otherwise


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Great post and a dose of reality for all of us. Ferrari is the most valuable brand in the world right now and a great commercial success. This is a pre-requisite to building great cars. Of course a modern Ferrari no longer expresses the same mystique as a 250SWB. Neither does Lewis Hamilton when you compare him to Fangio or Stirling Moss. The world has moved on, the buying public has changed, people expect different attributes from their products and heroes. The Ferrari that made the F40 or the 288GTO would be bankrupt today. That is the harsh truth. It would sell far fewer cars and would simply not be able to fund its evolution given the pace of new regulation, probably ending up as another brand in the portfolio of a car giant like VW, platform sharing with others.
Objectively any modern Ferrari is a better ownership proposition than those two cars (and I speak from experience). Of course I love the cars from the 60s up to the F50. Driving them is a sensory overload, a reminder of why I love cars and the prancing horse. However when I ask buyers 20 years younger who’ve also experienced -and some own- these machines if they like driving them the answer usually is “they’re a great investment but they are terrible to drive”. They simply prefer to take their 488 Pista for a nice drive, knowing they will be faster and safer, listening to their music, using their phone and Navi, occasionally driving the car to work or to the south of France without worrying it might break down.
Ferrari have done a great job keeping up with the times. The Purosangue will prove the point as it flies off the showrooms. Demand is already through the roof and I have dozens of friends telling me they would love a V12 (good luck getting one in the first two years)…And it will be a great car by any measure. Perhaps not a Ferrari in the F40 spirit, but the world’s greatest SUV from the world’s greatest car manufacturer.


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VIP except for the enthusiasts here,
is a commercial status that translates financial power, it is in no way other than a passion for good taste and automotive culture.

 

I spoke with SA yesterday. It is offered only to Top and “select” VIP clients, and every PS allocation is already accounted for. It will take years upon years for me to get one.

 

Or "Mr. VIP, if you decide you aren't the type to buy this limited edition SOOPER SPESHUL, then we won't bother you the next time a supercar arrives."

 

And just because of that, all of a sudden the car becomes more desirable. Now I want one. Cause if I could walk in as any old Tom dick and Harry and easily order one, I no longer want it.

These companies have artificial scarcity down to a science and know exactly how to push our buttons.

 

Like the chaos going on at Swatch stores today, as if a Swatch was ever worth waiting in line for hours to get, and yet people around the world did that even though the company stated it isn’t limited. Just the thought of FOMO sends people into a frenzy.


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