The Purosangue Thread

But…. How much is limited? How many v12 do you think they will produce?

 

I'm fairly certain it's nowhere close to 100% that will actually take a delivery but a slot until more info released makes sense.

 

There's no argument about Ferraris success and their popularity, I'm commenting specifically on their current lineup.

The special cars we really want are typically reserved for certain customers, the run of the mill 296 is not that appealing (to me).

 

I certainly don’t know. Here on this thread people have mentioned an initial run of 1000 V12s, then possibly switching to V6 hybrid +/- V8 hybrid option after that. But that is mere speculation.
My SA is pretty straight with me having now worked closely with him for about 8 years and he said they sent out notices to only Top and “select” VIP clients (not just “regular” VIP clients) and every allocation is now gone. I don’t have any reason to doubt him. I suspect the “select” VIP clients are those that have previously played the game of buying an FF/Lusso to take them off the dealer hands when demand was much lower.

 

I have mentioned this in the past but feel compelled to bring it up again. So many have stated that the world is evolving, and it is, therefore its important as a brand to evolve with time as to not be left behind, and as a Ferrari enthusiast and collector, I do not ever want to see the brand disappear. The most important element guiding a brand is the Brand Positioning and Brand Promise which will deliver a Unique Selling Proposition.

Ferrari Brand Positioning: Builder of exclusive automobiles

Ferrari Brand Promise: A Ferrari will always be race bread, artistically designed and born from passion

USP: It's a Ferrari

I feel all above is alive today at the highest level. We may all have differing opinions on performance and what is important to us as drivers, but no argument that Ferrari's are focused on performance. We may all have differing opinions regarding esthetics, as design is personal, and I personally feel Manzoni is a sophomoric designer (p[lease remove him), but Ferrari's definitely have design presence. I rarely see a reviewer not fall in love with a Ferrari once they immerse themselves in the car. Additionally, Ferrari has an incredibly rich history and if managed properly, and I feel it is, will have even a more rich future.

The SUV will take some getting use to, but so did the FF.

The PS, in Ferrari's own words, as spoken to me by their head of PR, is that the PS is a modern take of where the 2+2 has evolved in todays world, not an SUV, a modern 2+2, and I agree.

15 years form now we will all chatting about the 2037 Ferrari self driving pod and asking ourselves, why cant it be like the PS, why does it have to be like this amorphic blob, the PS, what a car, the last of the GREAT front engine V12 2+2's.

Ferrari 2+2 in 1960 and Lusso today, evolution:



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BTW, all above notwithstanding, personally I think the PS esthetically is not a well designed car, but nor is the 296 or SF90.

 

Ferrari is still the worlds most iconic brand name fighting out with the likes of Coca-Cola. Unlike Coca-Cola regulations force Ferrari to make changes to the cars that represent the brand. Although regs have not forced Ferrari to make a V12(8,6,turbo etc) SUV, they have forced it to diversify the brand to make the money required to have sports cars. I’m not happy about it but there we are. Ferraris design language is not what it should be for a bleeding edge sports car maker either but then again the same could be said about other car makers(except perhaps Porsche where if a time machine plunked down any of their current vehicles into the 1960s- they would be instantly recognized as a Porsche- for better or worse)
Ferraris overall car performance however still puts a smile on my face each time I take my 812GTS out on the road. The same could not be said for the turbo V8s I have driven(Pista excluded). We’ll see about the V6T vehicles and the PS.


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thank you！

 

What is the pure electric version of purosangue？

 

So far, I haven’t had any trouble getting the cars I want without being VIP etc. I just really enjoy everything about these cars because they are fairly reliable and fantastic IMO.

I guess for some, the exclusivity is what makes the car desirable. I just like what I like. Some for the art, some for the beauty, some for the functionality. I’m not embarrassed to drive cars that I see every day at almost every intersection. They are good for what they do and I really enjoy them. The Mercedes’ S is a fantastic traveling machine, but frankly, so is our F250 which we use more often to travel.


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At roughly $500,000 for a well specced PS V12, times 1,000 per year for 4 years … that, my friends, is how you sell $2-billion worth of vehicles before anyone ever sees or drives one!

 

Oh, that would be referred to as ‘the electric version’ of the Purosangue.

Being serious now, they haven’t announced anything about it other than it will exist. But that won’t come out until a few years from now. First year V12, second year hybrid V6 and maybe third year the pure electric version, model name to be determined in the future.

 

Now that is purely electric!


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But why bother with a V6 hybrid or a V8 hybrid or anything other than a V12? If demand is that high, and they already have massive productivity constraints, what would be the point? Unless the plan is to double the volume, which they couldn’t possibly do on the current production lines, why bother making and selling a less expensive version? Surely they can meet the emission regs by hybridizing the sports cars and ultimately the Roma? And as they are already developing a hybrid 12 presumably for the 812 replacement, why not just throw that in the PS? No way demand would be this high if not for the 12.


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This is an easy one: They only have production capacity for around 1,000 V12 PS per year for the next few years ( in addition to production for 812 GTS, 812 C, SP3, 812 successor ) and so they ALSO want to sell 1,500 to 2,000 V6 hybrids per years AND, in addition, another 2,000 to 3,000 hybrids per year. The V6 hybrid and electric versions combined will make the Purosangue the sales volume leader of the entire company, ultimately accounting for 30 to 40% of annual production and revenue. This is why they are introducing this vehicle regardless of what any nostalgic fans and brand purists have to say about it.

 

Well, they made a V8 Lusso and that sold well. And the PS is going to open a new segment of owners: families. That's part of the reason that demand will always be high.

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Porsche? Really? The most bluntly designed of all sportscars?

 

As is the Urus (flying out the door). Porsche started this craze and the others followed. This is a race to see who can make the most expensive
"SUV". No complaints but really a 2000kg truck, calling it anything but that is just marketing. Nevertheless still excited to see the real thing.

 

For me the appeal of the supercar type suv is twofold. First, they allow me to share the hobby with my young kids in a way I can’t with the two seaters. We can go rip around a bit, have the engine noise, have the sporty feel and ride, etc and the suv variant allows all of that in a package the two seat cars just can’t when it comes to safely toting your kids/family around. Second, I see it as a tool to have my wife participate and maybe understand a bit of the appeal of stuff like Ferrari or Lamborghini by having a version she’s willing to drive. She’s not really into supercars and the like but she has opened up to them after getting her first Urus a few years ago and now into her third she’s still engaged with them so whatever it takes to keep her into cars I’m good with as it allows me to kinda keep playing with them and with less static. So that participation angle is key to me and both Lamborghini, Ferrari, and maybe to a lesser degree Aston opens that door quite a bit wider than something like a Porsche. For me it’s not about status or expense as much as it’s about allowing for more family participation. Would I want the Purosangue as my only Ferrari? Probably not. As a daily for my wife or just a family car? Absolutely… particularly with the v12.

 

This is not at all a surprise. If you read the posts here especially around release time you would think that both the SF90 and the Roma are big flops however the actual sales numbers and resale values tell a very different tale.
This SUV will be a smash hit irrespective of what engine it has. The VIPs might be lining up for the V12 but the line for the V6 or V8 Hybrid (probably a good $50-80k cheaper) will be even longer. I see no reason to buy an Audi Benteyga or an Audi Urus or the Aston DBS when you can buy a Ferrari SUV.

 

It won't be a very good looking Ferrari, but i bet it will be much better looking than the Clark FF-Lusso Desert Boot...

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The forecast is 5000.
The 100% electric version will be before your eyes in 2025.
You really believe that they spent an incredible time to develop the platform and to get 20 hp on the engine of the 812 for 1000 cars!!!
I'm always amazed at how much you can believe what Ferrari marketing says...

 

Are you kidding or do you really believe that Ferrari needs PS money to make sports cars that even a 10 year old wouldn't believe ?

 

Thanks but how many v12?

 

True. This is not to survive. They don’t need this to survive. This is about adding another $10-billion or $20-billion to the stock market capitalization as it is the largest shareholders who are in compete control of the company. This isn’t about survival… it’s about MORE.