Ferrari Push to increase amount of options in a Roma | FerrariChat
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Ferrari Push to increase amount of options in a Roma

Discussion in 'California(Portofino)/Roma(Amalfi)' started by f12view, Jul 12, 2022.

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  1. f12view

    f12view Rookie

    Feb 6, 2017
    11
    #1 f12view, Jul 12, 2022
    Hello.
    Anyone had pushed by the dealer about a minimum amount of option for configurate a new car?
    I put an order to the Roma couple months before with few options( $ 20.000)
    Recently received a call from the dealer inform me that the factory will not to build this car, if I don't increase the amount of options
    Thanks.
     
  2. jayhawk1323

    jayhawk1323 Rookie

    Aug 30, 2021
    23
    San diego
    Full Name:
    Jason G
    #2 jayhawk1323, Jul 17, 2022
    You would think if they had a min they would just raise the price to that min and say it comes with $XX,XXX of customization included in the price... Would avoid this situation.
     
  3. godwinlee1800

    godwinlee1800 Rookie

    Jun 25, 2021
    34
    Full Name:
    Godwin Lee
    #3 godwinlee1800, Jul 17, 2022
    seems like a dealer specific issue? I would not think the factory will not build a car due to a limited amount of options.
     
    llk likes this.
  4. masguy40

    masguy40 Karting

    Oct 21, 2020
    94
    Full Name:
    Kerry Lemos
    #4 masguy40, Jul 18, 2022
    This is a very Ferrari dealer type of move. I have commented frequently about dealer "ethics" on this site and often get shouted down. This is simply the business model of a dealer. AND it is sad.
     
    430tdf and llk like this.
  5. LVP488

    LVP488 F1 Veteran

    Jan 21, 2017
    5,922
    France
    #5 LVP488, Jul 18, 2022
    I think Ferrari dealers have an average target for options, but I do not think Ferrari will reject any build for not being optioned enough.
    IMHO Ferrari may (at worse) only do two things:
    - for early deliveries of a new model, give higher priority to highly optioned builds since they see them as "advertising" examples
    - give a dealer not reaching the target less allocations - but this impacts future potential customers (and the dealer), not any customer with few options when the dealer has the allocation.
    Then the dealer is managing the situation in his own way, he may think it's easier to satisfy Ferrari (and make more money in the process) no matter what the customers want.
     

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