The Purosangue Thread

I'd even say that Ferrari has targeted mass culture now. Especially with Purosangue.
[Their bland talk about exclusivity and even adding a V12 inside, does not change that image.]

OTher thing.
Does anyone see any elements of Roma, SF90, 296, GTC4 Lusso... in Purosangue design?

 

OTher thing.
Does anyone see any elements of Roma, SF90, 296, GTC4 Lusso... in Purosangue design?[/QUOTE]
Of course. I would expect nothing else. That's what a design language/brand character is about. Better it looks like it's Ferrari brothers & sisters rather than a lamb, Bentley or an Audi.
Ferrari's design vocabulary is specific to the brand and is better off for it.

 

You have a weird definition of mass production. They sell roughly the same number of vehicles in each market as before. They just sell to many more countries. The exclusivity is the same in each market.

 

So..umm..they haven't increased production and are not going to be introducing 15 new models by 2026?

Remember when Ferrari produced 3 cars? 308, TR and 400i? Rember how many they built of each..per year total? Wait..how about total production of the TR from 1985 to 1991..7500 cars over 7 years. Just over 1000 cars per year...they have built 25k 488's in just 5...not mass produced compaird to Ford..yes. but to compared to Porsche..absolutely.

Just too add. Ferrari seems to be keeping production numbers on the down low..obviously to keep prices high. Going by how production has increased by about 2500 cars per year since the 360..it may be safe to assume the number of 488s across all variants maybe closer to 30k cars. That may be on the high side..but it's close. 458 production was close to 25k cars so 30k 488 would not be out of the question.

 

Yes, there has been growth, but in the grand scheme of things they are still very rare cars. The cars you mention were sold only in Western Europe and North America. Now many more markets have opened up (Asia, Eastern Europe etc). They sell roughly the same numbers in N. America than they did 15 years ago.

 

I know you want Ferrari to be exclusive..but they are rapidly approaching Porsche 911 production numbers. Porsche is not considered an exotic or exclusive brand..except for maybe a few models CGT, 918..etc..but all manufactures have thier speacial cars. Ford GT, GM with the Z06 Covettes, Chrysler with the Demon..etc. unfortunatly..Ferrari will be no different in in certain markets.

 

What are you smoking?
Worldwide 911 sales are approx. 40K. Rapidly approaching?
Ferrari is exclusive…it’s one of the reasons why you’ll never own a new one.

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Well said!

 

Never own a new one huh..okeedokey..anyhoo..eekk..sorry. did know folks would get so upset of the fact Ferrari is just becoming just another car manufacturer. I guess the truth does indeed hurt..

I figured some of you would be kinda upset that this once great and legendary brand is being watered-down with bean counters and shareholders calling the shots. I guess it's all status around here.

 

Hahahaha!! So hard when the facts get in the way of a good story, eh? LOL!


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Well if you look at 911 production only..as i said..it's about 35k a year..if Ferrari continues on this path of 16 different cars in there line up as they have stated..they won't be too far behined I fear..let re-visit this in 2 years..and see where we are at..

 

Here is a snap of what Ferrari has on the board. Need plenty of production I would assume to recoupe development. Shareholders will want a fast and big return. Only way..higher production numbers.


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911 model line at around 35k units per year. vs say the popular F8 model line at around what 1700 units a year.
That's not even on the same planet.

 

K..what part of TOTAL production do you not understand. 35 TOTAL..which is comparable to 911 production. It is not there yet.but I FEAR they will be close to that number..in 2-5 years..GAWD.

Also F8 was not supposed to be a normal production run..2 year run I think it was supposed to be..with a 3rd year added? Not sure. 296..is where I think we will see the production numbers rise exponently..we shall see.

 

Seriously Compare one model line from one company to another company total product number. That is called twisting numbers to suit your narrative. aka not real.

Here are the facts. So what if Ferrari have 16 different model lines in the next few years no single line will produce over 2000 units a year anytime soon. So what has changed other than the clients having more options to choose from. That's not selling out or doing mass production. At the the end of the day, most of the new models will go to the same people who are buying the current models. Therefore Ferrari models still remain very excusive.

The F8 had no hard limit on units. Plus it production has been affected by Covid

 

I've often used the Ferrari to Population ratio to derive relative rarity.

1940s = 29 1 per ~90 M people
1950s = 903 1 per ~3 M people
1960s = 6093 1 per ~513K people
1970s = 15,947 1 per ~190K people
1980s = 30,944 1 per ~100K people
1990s = 34,682 1 per ~68K people
2000s = 52,190 1 per ~43K people
2010s = 78,415 1 per ~35K people

2020s?

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Where did Ferrari 'sell out?' Pull out your 'purity cred' boys.

Was it the 40s when Enzo decided to sell to the public?
Was it the 50s when he decided to offer an 2+2?
60s seling to Fiat? -
70s when they decided to make a 'cheaper' brand Dino?
80s? = Valeo, Turbo, Fuel Injection? Cats?
90s = putting a fake vent front and center? transition to DCT Paddles? traction control?
10s? Going public? Shooting Brake, AWD, Computers? Hybrid?
2020s - Now it's the SUV that is the bane of on the house of Maranello.

If you were to ask me, the only 'pure' answer would be the moment Enzo said he would have to 'compromise' his time/energy by selling the very first street car. Am I prepared to go as far back as the 166 Inter as the turning point of losing soul?

As i said, I'm not that pure. It's a contest I rather not participate in.
****

I like the horological analogy for Ferrari.

Porsche is like Rolex, a Ferrari is like a Patek.

Both relatively 'rare', but Patek an order of magnitude more so.

 

Ferrari is going with the Tiered Structure. Nobody sees a La Ferrari pull up and say pfft - plebian.

The strategy is to offer a seat for every demographic.

Modest = Basketcase Ferrari
Middle Class = Lower priced used models
Upper middle class = Higher priced used models
Upper class = New Roma/Portofino
HNW = SUV/Big/Small Brother
UHNW= Icona
Harder core = Corsa Clienti, FXX
Hardest Core = SF75

This is of course a gross generalization, but don't tell me a Monza driving down the street is ever going to be a 'common' sight to behold. Exclusivity will always be there if you have the $$$.

 

Around a million Rolexes are made a year so not rare but I agree with the analogy, with the 911s probably being the Daytonas (just too much demand!).

 

Not even close, Porsche will produce over 50K 911's per year excluding COVID years and there is like 20 variants of a 911.

 

What are you talking about? Ferrari's production is about 11-12 thousand a year and will not increase substantially; they are already at their maximum production capacity!

 

2035 is missing:

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Actually 800K (maybe less now after the watch bubble popped) - but I get what you're saying.
Patek makes about 50K

Porsche makes 300K a year vs Ferrari 12K -

Cheers

 

How many of us "hate" when business messess with our passion to Ferraris, but hey? - the much desirable "exclusivity" is just another business model for the increased income.
So if you are going to buy one, you are in this business loop by default.

Ferrari is not a big car manufacturer, and who can get one, will get one. And one day he will sell it, like most appliances, replacing it with the next one.

But I wonder how much of a humanity problem is if you can afford one and you cannot get one? On the other hand, others buy them and don't even drive them

 

Spotted in France today ( Avignon)
Picture by carzturbo

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I mean will Ferrari go the way of Lehmen? Maybe, anything is possible. I just find it interesting I can't tell if you are rooting for Ferrari or hoping they fail.