car design thread

Yes, they've paid dearly for their sins. And continue to do so to this day.

 

Senior management driven by 'data' driven results, made the edict for the market assurance/clinc requirements.
There are/were several programs that weren't subject to market assurance clinics. Corvette was one, the CTS Coupe never did any customer clinic because 'Bob' said we weren't going to do one.
Always exceptions to the rules.

 

And that's exactly what drives many organizations. Data. And design/art can't be measured like science/math. The organization wants to mitigate risk as the investments get into the Billions of $$. So do I believe some artsy fartsy designer, or do I trust the data?
Consumer clinics produce enormous amounts of data. The suits read the data and make their decisions. The engineers wanted to run the design process 'like a factory' What do you think the results of that sort of design might be?

 

Design story of the Corvette by the late Chuck Jordan.
https://www.deansgarage.com/corvettes-by-design-by-chuck-jordan/#comments

 

Yes but the Indy Vette preceded the Jag I believe.
And the CERV III was a result of the Indy Vette

 

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The Jaguar XJ220 is a two-seat sports car produced by British luxury car manufacturer Jaguar from 1992 until 1994, in collaboration with the specialist automotive and race engineering company Tom Walkinshaw Racing. The XJ220 recorded a top speed of 212.3 mph (341.7 km/h) during testing by Jaguar at the Nardo test track in Italy. This made it the fastest production car from 1992 to 1993. According to Jaguar, an XJ220 prototype managed a Nürburgring lap time of 7:46.36 in 1991 which was faster than any production car lap time before it. Image Unavailable, Please Login

 

Saw that earlier. Non event as these logo ‘updates’ usually are.

 

Great discussion of the design of the cool Opels of the '70's, with 'color commentary ' by Bob Lutz @ the 9:30 mark.
Most Beautiful "Unknown" Cars: 1972-77 Opel Rekord D / Commodore B Were Two Gorgeous GM Cars


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75 yr old video dealing with Styling the Motorcar 1949.
Styling the Motor Car - 1949

 

Pietro Camardella, designer of several Ferraris of which one, the 456 GTM, remained in production for 11 years, and another, the Mythos show-car, that won the prestigious Car Award of Auto & Design. Born in Salerno, he joined the creative Pininfarina team after being selected by the great Aldo Brovarone. After five years there he started his own business as a freelancer and later worked in Lancia. Now he is in the Fiat Research Department that he joined in 1998. The beginning of his career has not been simple, though: “Many people used to remind me of that unpleasant concept of being meridional, although I was already working in an architecture company”, the designer recalls. “I never got a degree but I studied architecture. After the 1980 earthquake I lost my job, therefore I started to work as an accountant in a company in my home town. It turned out that the owner had a cousin who worked in Pininfarina, who positively judged the drawings that I was doing at the time and directed me to engineer Leonardo Fioravanti”. When fate is said. Thus began a series of interviews, then the internship and finally the assumption. Camardella, an illustrious figure in automotive design, made significant contributions to the industry during his tenure at Pininfarina. Known for his creative prowess, Camardella was instrumental in designing some of the most iconic vehicles, including the Ferrari F40, F50, and the Mythos Concept Car. His work is celebrated for blending innovative design with functional elegance, leaving a lasting impact on the aesthetics of modern automobiles.

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