“Wayback” Wheel Shopping | FerrariChat

“Wayback” Wheel Shopping

Discussion in '348/355' started by ChoonHound, Jul 6, 2024.

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  1. ChoonHound

    ChoonHound Formula 3

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    ChoonHound, Jul 6, 2024
    #1
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  2. ChoonHound

    ChoonHound Formula 3

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    Koenig was suggesting a WIDE setup. And that wasn’t even for their F48 widebody, that was for the standard car.


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    ChoonHound, Jul 6, 2024
    #2
  3. JoeCab

    JoeCab Formula Junior Silver Subscribed

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    I will scan the brochure later, but Tecnomagnesio had some fitments for Ferraris back then too. They are my favorite wheel company, so much innovation and yet largely unknown.


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    JoeCab, Jul 6, 2024
    #3
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  4. ChoonHound

    ChoonHound Formula 3

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    [We open to a conference room with “marketing” etched on the glass entrance]

    Ok, ok……. Here’s the cover idea…. <snorts two pounds of cocaine> theres an elegant lady - a Beverly Hills type - and she’s walking… get this… <snorts another pound of cocaine> your wheels on a leash. Like dogs! Get it?


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    ChoonHound, Jul 6, 2024
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  5. GTO Joe

    GTO Joe Formula 3 Silver Subscribed

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    Lucas I think you are high on the paint fumes from your new re-coat. :)
     
    GTO Joe, Jul 7, 2024
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  6. Ferrarium

    Ferrarium F1 Veteran Sponsor Rossa Subscribed

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    That’s a hysterical I thought the same thing when I saw that add, I mean you can imagine the pitch lol.
     
    Ferrarium, Jul 7, 2024
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  7. JoeCab

    JoeCab Formula Junior Silver Subscribed

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    Yeah, exactly!

    Their marketing was a little over the top, and they were really proud of their 1990s-era Finite Element Analysis drawings - but who else was manufacturing magnesium centerlock wheels at the time? I think what they really wanted to do was rally and race wheels, and the street wheels were sort of a necessary thing to pay the bills...

    In the '90s they also still manufactured their "historical" wheel line too, which was sand cast magnesium from molds they got when they acquired (or merged with) the wheel division of Campagnolo. So these were things like the Coffin-Spoke Stratos wheels, the Alfa Romeo GTA wheels, Ferrari 512 centerlocks, etc.


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    JoeCab, Jul 7, 2024
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  8. Van996

    Van996 Rookie

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    Love the 90s wheels so much! Thanks for posting. Brought me back.
     
    Van996, Jul 8, 2024
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