812 Replacement Rumors

The mothballed Marquis of Montezemolo, already in the 2010s, was dragging Ferrari to the bottom like a weight both in Formula One and in the automobile division, which would certainly not have survived the competition with all of its direct competitors.

 

Our interpretation of the facts is quite different.

 

The great mothballed marquis Montezemolo has been fired from the racing and car divisions. Fact.

 

Do you know what happened in 1993 ?
If you can buy battery-powered cars and 2.4-ton utility vehicles, and soon household appliances, it's because Ferrari has survived so far, in excellent health with iconic production cars. Not to mention the F1 titles. And you owe that to LCDM ! fact

 

In 2024, you won't get anywhere with just a design, literally, it's a dead end and the end of business for a sports car manufacturer. The Marchese of Montezemolo was even against spoilers, because it ruins the design! But in 2024, no one wants a beautiful sports car that will lose out to all its competitors in terms of performance. McLaren's entry into the market demonstrated this perfectly, when Ferrari was forced to switch to turbocharged engines, simply because the beautiful 456 Italia could not counter the turbo engine of the british car.

 

It doesn't matter anymore. I know that Ferrari's car division is thriving at the moment. Fact. By the way, remind me what the great marquis of Montezemolo is doing at the moment?

 

Yes, Ferrari, as a business, is thriving. Is anyone denying that?

The reason so many of us admire di Montezemolo is that profitability wasn't his only - or even primary - concern. That's also why Marchionne fired him.

For me, that's an indictment of Marchionne, not LdM.

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To clarify, while Ferrari has made choices in the last ten years that I don't like - and that I doubt LdM would have made - I still think Ferrari is a great company making fantastic cars. So while I miss LdM's stewardship, I do not agree with those that see only gloom ahead.

 

There was a 456 Italia?

LOL


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Well said.
Mr. Marchione was undoubtedly excellent for the Fiat group and its main shareholders, who are very different people from what their grandfather was.
For Marchione, Ferrari was just another brand but with great potential to make money.

 

Obviously time gives another perspective. Or makes forget. I remember that Montezemolo often got criticism around here because he made "bland" cars and in higher quantities, discarded Pininfarina and sold merchandise and amusement parks.

I suppose that what Montezemolo did would not be aceptable for his predecesors just like what they do now for Montezemolo.

For me, the biggest sins of the current management are the SUV and the lack of F1 success. A big plus is that they had the courage of doing a prototype again, they could just had fired the excess of F1 personnel or re-locating them in more profitable ventures. The electric car was inevitable, I suppose. The rest is more or less in the same line than Montezemolo's.

 

For Ferrari's current management, the brand's mischaracterization is what matters least to them. For them, the Ferrari electric is inevitable as soon as there are customers ready to buy it and pay a stratospheric price.

 

I find you very disrespectful of the brand and its past, and what brought it to the top.
Don't forget that if new buyers buy a badge today, much more than content that they know nothing about for the vast majority, it is precisely because there have been people who have led it to the heights of notoriety. On the other hand, if you don't mind, we'll keep your comment in mind and discuss it again in less than 10 years, just to see if the card castle is still on the sand dune.
Which Ferrari do you drive in?

 

People said the same with the California, the death of the manual gearbox and other Montezemolo´s occurrences.

Time will tell.

 

You are talking about the brand that after 10 years of existence was bankrupt, to the point of selling its museum cars and its technical center ?
Indeed, a business model to follow...

 

Of course, it is well known that all Ferrari owners get the maximum potential of 830 or 1000 hp...

 

All things change. Change is hard. Change is not always better nor is it always worse. Going for a drive in an early 1970’s muscle car is fun around town but I prefer modern suspension and brakes! People (myself included) decry the fact we can’t really fix our current cars without computers etc., but I don’t see many cars on the side of the road anymore, so reliability is up.

Sometimes I want to drive the 355 because it is a certain wonderful driving experience. Other times I grab the 812 or F8. I have a Singer on order and I look forward to driving it!

Ferrari is a business. In the old days, it sold cars to feed the race team which was a passion for the founder. Racing used to be affordable for people who loved it and were passionate about it. That went away - probably in the 1960’s. Have to make more profit to maintain racing. With the founder gone, the raison d’etre has changed. It must be profitable and bide by demands of regulations and shareholders. Otherwise it will become either broke (again) or a boutique such as Pagani, and even fewer of us will be able to enjoy.

That’s my 2 cents to add (or detract) from the topic.


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The question is what product is coming up?
They managed to abort the only valid car, a light belinetta without hybridization with manual gearbox... geniuses !!

 

Yes, I think they should offer one. It seems there would be room to have the rest of the lineup support a couple of models that evoke a simpler time.


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The car was ready, a beauty!! They said stop...

 

Was this suppose to be a sub 296 car?


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In my opinion, for fear that sales of 296 will fall...

 

Great points above. I have no problem with Ferrari offering hybridization as a means of achieving max hp and 0-60 times for those who care about these things. They’re also doing a great job with the top-end Icona models. But why not also offer a lighter, NA powered, smaller, maybe even manual model?

As many have said, Ferrari sells every model they make. But let’s be honest. That’s at least partly due to the pressure we all feel to buy at least one of everything to stay in the company’s good graces and keep our VIP or TOP status.

I think the significant softening in the SF90 secondary market is proof that hybrid vehicles aren’t necessarily what pulls at our heart strings. The Pista would be even more popular if it sounded more like the 458. I’d rather have a Porsche GT3 Touring than a Turbo S. HP ain’t everything.

 

Such an important choice to develop the model must have had the backing of Gianmaria Fulgenzi to get the development going. I can see Enrico Galliera all in favour of this concept especially for his special racing clients to. That leaves Mr Electric - Benedetto Vigna as the spoiler...
A essere una mosca sul muro!

 

Seriously? Fulgenzi is not a decision maker. Vigna is a figurehead, ready to take the fall once the EV projects fail to deliver required revenue (notice they are already re-purposing the newest factory building that was to be dedicated to EV production...).

Elkann has to be onboard or no project moves forward, period.

 

I would have paid all the money for that.