Such people should never be allowed to own a HALO car. These cars should only be offered to the most passionate Ferrari customers, who actually ****in' drive them. In fact, the requirements for being allocated on the list to receive one should be a minimal number of miles one should do every year, at least 10.000 as far as I'm concerned. People who buy them only as investments, in order to re-sell them in the future, and never do any miles on them, should never ever be given one !!! EVER !!! And that's how it should be. Yet these are the facts and we should moan about it. Completely wrong. Regular buyers should only be allowed to buy regular models, HALO's should be reserved for the most passionate Ferrari customers. They are meant to be driven and enjoyed. Like James Glickenhaus says, what's the point in having the hottest wife if you're not banging her ?!??
I don’t think there is a rumor that they are going to build 599 Aperta F80s that I have heard from anyone, while there is a document saying they are going to build 200, but they were included in the 799. However, 599 Apertas would be consistent with the build ratio for the SF90 XX. Such large numbers are clearly disappointing if they build an Aperta.
I’m in the driving camp too, I put 100,000 miles on my F12 and 575 combined but I don’t agree that those that don’t drive the cars are somehow less passionate. I understand why there would be excitement around having a full set of Ferraris that have barely been driven and preserving them like works of art. I don’t do that personally, but I get it.
Of course the benefit of not announcing anything officially, is that the company is free to pivot to anything they want, based on what the values do and what the customers want.
Anyone reading news on the luxury market as a whole is reading that the market is in a very perilous situation because it has been mucking about making fools out of its consumers. It's too much, and for too long, and people are starting to say enough. The companies doing the best are those who remained closed capital, in the hands of founding families or fantastic executive groups who refuse to play the game. Luxury's value proposition is tanking, fast, and the consumer is not happy about it. No brand is crash-and-burn-proof, including Ferrari. They should take note.
Initially, when Marchionne launched the Icona series, the planning was still in place to make 5. We'll see where Ferrari is at that time .
I’m sure you are correct. However, I spoke to a well-known owner of a famous GTO who bought the car very early in its life. I’m sure he told me his father paid £600 for it. Could that be correct? It would have been after its race career, maybe 2 or 3 years old.
As per Roma’s post, I don’t agree. I know an extremely passionate Ferrari guy who just doesn’t like to drive. But he loves Ferrari and shows his passion by buying all the cars and attending most of the events - all over the world - despite being a very busy guy. Who are any of us to say he isn’t passionate about the brand? He’s more passionate about the brand than most of the driving owners I meet - including me. As for reserving certain cars for certain customers depending on some person’s view of what defines passionate, that just sounds arrogant to me and I wouldn’t advise Ferrari to do it. If customers buy lots of cars and don’t flip, if they are clearly passionate about the brand, then they have as much right to be an owner as anyone.
Could you tell us if the Icona range will continue to follow the sequence of decades in design inspiration? Or the SP4 and SP5 can be inspired by any era?
The document that circulated showed 599 coupes and 200 aperta. Ferrari have not confirmed this and they have been silent on the composition of the 799. One reason might be that they dont want customers complaining that they are not being offered the aperta. Another reason may be that they want to keep the option open to build more. Either way they need to confirm, the car is a very different proposition at 799 total vs 799 coupe + X aperta.
do they need to confirm though ? They sell the coupe first then announce the aperta after and sell all of them, it’s pretty simple !
The question of the interest of an Aperta version where you can listen to the voice of a NA V12 does not arise, obviously yes, but here, a V6 TT that does not make sound... This is the absolute limit of Aperta marketing in my opinion.
they had stopped that nonsense with the SF90 XX, 812 C/A, and 12 Cylinder with both versions launched simultaneously., Why go back to having so many coupes being dumped on the secondary market when the spider came out like with the SF90 and 296 with values plummeting and a huge inventory of used cars chocking the market. Sure it gives them flexibility and sure as a halo car it may be difficult, butthat doesn’t justify market chaos and increasing customer and dealer frustration.
I agree with Marcel, the behavior is indicative of a company that does not care about anything other than the bottom line. They will begin to care when it is too late. You will know it’s too late when new car inventory starts piling up unsold and that will start a price death spiral.
The bean counters at “RACE” have done the maths and have figured out how exactly much they have historically milked out of TOP and VIP clients forcing unwanted depreciating cars on these customers in trade for the expectation of special allocations. Then RACE projected the fallout of not having that willing customer support and built that into the new pricing model going forward. Now we have $4m six cylinder halo cars along with branded lifestyle apparel that maximizes near term profits, at least for the next few quarters which is all Wall St cares about anyhow. It’s dollars and cents these days over beauty and racing and the art of speed with the F80 being a testament to that.
How long do i get to be proved wrong by? 2 years? 5 years? 20? Not sure if you have seen the F80 in real life, but i found it wonderful... Image Unavailable, Please Login
Ferrari has a financial component that could structure a lease (purchase option) to easily prevent flipping if they actually wanted to prevent it. Allocations to flippers and the secondary market (gains) has been part of the sales plan for years.
Fully agree with this. It damages everyone except them. Whereas the right people buying the brand is a mutually beneficial thing. They will either use the car, or repeat buy and hold their cars, they will help build the brand by attending events when they can and supporting racing activities when they can. Flippers just want a quick profit and don’t care about the company or its true customers. Ferrari have got fairly good at weeding these people out but the market is probably going to sort them out fully for a while…