SF90 Stradale Resale

If this is the case then it helps tremendously. I do doubt Ferrari will stand behind some 3rd party rebuilding or replacing their batteries. Too much money out of their pockets.

 

This is effectively 11 years of added warranty cost and gives you three batteries to last over 24+ years. It’s probably not an insignificant cost but it is good peace-of-mind and for a decent length of time. After 24 years there will be plenty of people able to do any repairs needed at a much more reasonable cost, probably well before that.

 

Ferrari’s battery warranty program does little to alleviate the issue because of the cost. They shouldn’t make this a profit center (or it should be a loss leader) if they want to strengthen resale. The high price was a really dumb move. Strong resale prices strengthen sales. It’s what makes luxury goods highly successful. Brands like Aston & Maserati have poor resale which limits sales volumes.

 

Probably comes with branded hoodie ala Jaaaguaaar

 

Ferrari is the strongest brand in the world - RM watches before Ferrari vs after partnership.
Look at all the high end brands stock price vs Ferrari - find one that comes anywhere close.
I'm sure the shareholders come read this section and worry ... c'mon
You guys need to get over your issues with hybrid - they are in your head not on paper.
The SF coupe depreciated - as did every other coupe and watch what the other hybrids do vs Ferrari. Front V12 vs any rear engine V12 Ferrari in the last decade has skyrocketed.
812SF vs 812GTS - Spiders do better than coupes - coupe SF90 went down but Spider did not and the ones who got XX likely doubled.
Ferrari rolls out the red carpet better than any company in the world - it's really that simple.
My point - it's not a hybrid thing, Ferrari thing - prove me wrong

 

Fair points. Ferrari maybe the last to fall.

If hybrids aren’t going to face huge battery replacement costs then Ferrari could easily mitigate this misperception by providing a strong warranty or one at a reasonable cost. Not doing so only feeds the perception.

 

Does anyone know what is the cost? I’m sure I’ve been told but I can’t remember.

 

1-2-300k is not going to effect Ferrari VIP's - you realize it took someone like me twenty years and the only reason is they opened a new dealership in my hometown.
McLaren bought Senna XP only owned MP4 then got a carbon LT Spider
Lambo - onwed an SV Roadster - offered a SVJ63 Roadster & Sian
The lines are shorter at the competition - for reason.

Tell someone with means what they can not have and they want it more - new Ferrari's don't sit in showrooms vs 13,000 customers for the past decade - pre ordering.
Dealers don't charge ADM and / order under fake names - all this adds up.
One change - which I don't like is Ferrari allowing anyone to test drive a demo - not a fan as everyone who wouldn't buy one - says it's not that great. IMO it isn't about the demo drive - it's the fact the person wh used the demo had zero intention of buying a Ferrari.
Regardless - always been a Spider buyer - love top down driving but also do better. Yes they flex but carbon tubs have their issues.
Again - feel free or anyone to show SF90 coupe vs Spider is different from any other like model of production coupe vs spider in the last two decades.
Remember this - the guys who know they are going to get the track or limited editions - losing on one model but gaining on the final edition is a win / win from the factory who sells out to the dealer who sells the same car at least two times to the owner who collects the limited editions.

 

Many of the people I know who test drive a Ferrari at their demo events buy them- eventually. Why? Because most of the cars are worth buying and these are serious people. My location is in a low population density area. I assume that plays into my experience.

The successful formula for selling luxury goods has been to produce great products with great service while maintaining resale by limiting supply. Ferrari’s game may be breaking down with the SF90 and 296. Priced too high or too many produced into a game of upgrading into too many models with the runoff supply being greater than the market can absorb. Of course it could always also be the lacking of emotional connection of the new technology- or some combination of all of the above.

Aston, Maserati, Jaguar never got the game right and limited potential sales because of poor resale. Some people don’t care how much they lose on a car, and I would speculate more do. Most people don’t like to throw money away no matter how much one has.

 

Smart people don’t throw money away, that is accurate. As they say, prove me wrong.

 

Ferrari is different, their Top customers are at a different level and will keep buying anything they make. From that level down is where things are changing.

There are so many cars available now, new and used. Back 15 years ago they would have new GTOs sitting around but maybe 1 or 2 and not many being resold used. Now you have hundreds of the most current models. Exclusivity is gone except for the most special cars.

 

You could see the same about any luxury item - esp the top brands.

 

I did - listed ad nauseam your useless baseless posts are not credible.
When you are in a debate of value and you act like a brat - I now know your value of others time.

 

But Ferrari has always been the exception until now.

 

One of the smartest things Rob did when establishing the forum was check the setup box for the “allow ignore” feature.
Cheers.

 

No one knows the future. Everyone is just providing their best educated guesses. As long as everyone can admit they may be wrong, and the other view may prevail, its a good discussion.

Soon as anyone thinks they have the infallible crystal ball the conversation becomes a joke.

 

I think it’s more due to being a public company and the greed that goes with it.
I don’t foresee them having an issue selling all the new cars they make, and as someone noted they seem not to care about used.
The dance won’t end unless a real global recession appears.

 

I don't know why this is so controversial. SF90/296 markets are behaving like the Ferraris of 10-15 years ago, and not like the pandemic-era cars (F8 in particular).

The beloved "last of the Pininfarina/NA cars" - F12, 458, etc - all depreciated before the pandemic at ~8-10% a year. Look up 458 and F12 resales in late 2019 and early 2020: 6-8 year old cars trading at 50-55% MSRP. Or 488, where 2-3 year old cars were going for 75-80% MSRP.

Using that trendline, a 2021 SF90 with a 600k MSRP would be ~$450k, a bit below where the actual market is. A 2022 296 with a 400k MSRP would be ~330k, which, again, a bit below where the market is. They'll get there soon and keep going down, but the point is more that the resale values are in line with how earlier well regarded models did in a normal market.

It's not the hybrids, it's not the turbos, it's not the styling. Yes, the pricing (particularly options/paint) is a bit ambitious now, and specific models maybe got a bit overproduced in 2020-22 (Pista, SF90 coupe), but broadly speaking, this just feels like a return to pre-pandemic market conditions.

 

BRAVO!!!! Well said and I agree 100%. I wonder if a some of the users on here may be newer buyers and only have experienced COVID markets or maybe they are older buyers who have forgotten what it was like before that. I remember how much I lost on my new 458, 488 or my 812sf or even my Pista (right before COVID hit). It was the normal cycle for cars. I’ve posted before but, first year new models were sold over MSRP, second year right about MSRP and after that they were all well below MSRP.

 

The big difference is the number of used and new cars available.

 

I disagree, to a point, as it is proportionate to the production volume. 10 years ago they produced 7200 cars. They now produce 13k cars. My guess is the ratio of used cars for sale vs. new cars produced is roughly the same. Logically with more cars being produced there will be more cars for sale. The amount of millionaires hasn’t doubled in size so less potential buyers in the market (pre-owned market as Ferrari still has a line of people buying new).

Also another thing to consider is years ago, before Ferrari was a public company, you had to have a Ferrari to buy new and sometimes you had to buy used just to be eligible to order new. Today they have to sell a certain percentage to new buyers and a lot of people thought it was a quick way to make easy money by flipping cars. I think we agree in this aspect with lots more cars on the market.

 

Perhaps proportionate, I don't know but the pricing is so out of whack now and I contend there are fewer buyers and a lot more sellers. Not to mention a ton of cancelations so new cars are sitting as well but not advertised. Back then you had to earn the right to order a new car, not anymore.

 

There’s truth in that. Of course most SF90’s have higher MSRPs than $600K (there are about 26 cars asking below $500K and a bunch at $450 on cars.com/ cargurus.com)… And I can already buy 296 coupes at ~$330 or less.

FYI: Twelve cylinder coupes actually have had much steeper depreciation than the 8 cylinder models for decades.

Most car markets are softening including Porsche. Although Porsche seems to be doing comparatively better with cars made in greater numbers.

 

Could be that the GT Porsche’s deliver more of the excitement relative to price point vs the Lambo/Ferraris?

 

I don’t know. 296 is a pretty exciting ride.