Ferrari Price sensitivity with the 12 Cilindri | FerrariChat

Ferrari Price sensitivity with the 12 Cilindri

Discussion in '12Cilindri' started by MalibuGuy, Mar 16, 2025.

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  1. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,969
    Ferrari significantly raised the pricing for the 12 GT model-12 Cilindri.

    There are some unique financial and demand challenges.

    Many find the new design lacking in terms of the important visual appeal of the new coupe and spider.

    The optional price list leads to a final bill 100-150,000 for just the usual options which the V12 buyers have experienced with their previous purchasing habits. Another significant price rise without understandable justification.

    If there are further increases due to Ferraris normal yearly price increase and the threat of tariffs, this could lead to another 50-100K price increase.

    My question is that for the 12C, would this price increase lead to lower demand for this model?

    Is 700,000 for the coupe and 765000 for the spider too much?

    Would potential buyers buy the 812 GTS and save 300,000 for the next car purchase ?

    Or is this the new normal for Ferrari? Pay more for the brand.
     
  2. F2003-GA

    F2003-GA F1 World Champ
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    Yes you are accurate in your assumptions - I was at the Dealer a few days ago and took a test drive in their recently arrived demo. I was offered a spider after thinking about it, a front engine GT spider for 650k puts you with 100 -150k of upcoming Revuelto spider which is where I would rather spend my money. I think the market place is going to get very competitive for the exotic car space especially when McLaren launch their V8 series designed by Michael Leiters
     
  3. That's always been the case with Ferrari.

    As to the 12C price, if it bothers you, just buy used.
     
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  4. Bernie B

    Bernie B Formula Junior
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    As long as there is demand, Ferrari will keep raising their prices. Personally, I would cancel my order if the price rose $50K USD prior to delivery!
     
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  5. Thecadster

    Thecadster F1 Veteran
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    What’s the timeline on that McLaren? I have not been tracking with that model.
     
  6. I'm guessing the SUV will be be prioritized before another sportscar line is introduced.

    They need to show a profit (even a little bit), even with the recent acquisition by CYVN
     
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  7. F2003-GA

    F2003-GA F1 World Champ
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  8. F2003-GA

    F2003-GA F1 World Champ
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    #8 F2003-GA, Mar 16, 2025
    Last edited: Mar 16, 2025
    Usually my dealer's very tough on giving allocation for anything But they casually offered me spider on day one of their demo arrival like it was no big deal and I've never even bought 812. So leads me to think the demand is Not realistically there
     
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  9. of2worlds

    of2worlds F1 World Champ
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  10. F2003-GA

    F2003-GA F1 World Champ
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    exactly
     
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  11. ReliantG

    ReliantG Rookie

    Jan 19, 2025
    42
    After driving the 12C a few weeks back I asked my dealer about coupe allocations and was told they had none. I said to let me know if that changes, but I might opt for a lightly used one that comes if I can't spec one, and he didn't seem to think that'd be common. Definite disconnect on opinion from my dealer vs folks in this thread. I personally think the price increase, mixed reactions on the look, and potentially being 25% more expensive will make this a harder sell.
     
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  12. subirg

    subirg F1 Rookie

    Dec 19, 2003
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    The only thing which is certain with this car is that the depreciation will be gargantuan. These prices will not defy gravity. Demand just isn’t there.
     
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  13. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,969
    Hopefully the new Roma won’t have the black stripe at the nose, too.
    God that would kill the uniqueness of the 12C, not to mention affect the F80 too.
     
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  14. JTSE30

    JTSE30 F1 Rookie

    Oct 1, 2004
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    Typically Allocations are provided monthly by FNA to dealers, in this context your comment leaves out what was meant...does that mean the dealer is not receiving allocations for the 12c or they have a back log of orders so do not expect (your) new order to be matched with an allocation anytime soon? Did you ask your dealer if you placed an order how many are ahead of you? That would be a more meaningful metric.

    And 'cant spec one so buy used' but dealer didn't think that would be common...meaning what exactly? that every order will receive an allocation so no need to buy used?

    And, the haptic nonsense is a huge distraction, no thanks and the gimmicky rear 'winglets' are foolish nonsense not to mention the 'unpaintable / forced blackout areas' and that the car is huge, too heavy.

    And, the V12 is no longer the flagship, so the Caché is gone, if the car was priced same as 812 it would have more traction but at the current pricing it is not going to be a big seller, the spider will fare better, but just so.
     
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  15. ReliantG

    ReliantG Rookie

    Jan 19, 2025
    42
    I didn't get clarification on how many ahead - they said they were all spoken for for their next few years. As for used, he said that there's a 2 year no sell agreement (might be BS) and that he didn't think people would be selling them anytime soon. That part seemed especially iffy to me.
     
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  16. subirg

    subirg F1 Rookie

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    There are already used cars for sale in the U.K…
     
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  17. LVP488

    LVP488 F1 Veteran

    Jan 21, 2017
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    Such "agreement" may be difficult to enforce; anyway, if a customer wants to replace his 12C by another Ferrari after one year, I don't see the dealer saying no, come back one year from now...
     
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  18. Dubaicity

    Dubaicity Karting

    Nov 21, 2013
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    And? Under MSRP?
    There is already a used SP3 for sale in Germany...
     
  19. Bernie B

    Bernie B Formula Junior
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    The two year deal was probably about first right of refusal for dealers when looking to sell/trade.
     
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  20. subirg

    subirg F1 Rookie

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    Not yet. These are the first flipper deals so looks like a circa 20% premium.
     
  21. Dubaicity

    Dubaicity Karting

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    So what's your statement posting "there are already used cars for sale in the UK..." ???
     
  22. subirg

    subirg F1 Rookie

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    1. There are no restrictions on selling in the U.K.
    2. There is no difficulty getting an allocation
    3. There are already cars coming into the secondary market at modest premiums
    4. Directionally, just like the Puro, the 12C will depreciate as per all previous V12 regular production Ferraris.
     
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  23. Newjoint

    Newjoint Formula 3

    Jan 17, 2016
    1,471
    It will be interesting to see what premium early flippers will be able to obtain as that may be the new car buy in in the US if tariffs are imposed as announced. Get your EU cars while u can.
    Who knows maybe Ferrari will start to build here in the USA without GPF and EU sound restrictions.
     
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  24. dustman

    dustman F1 World Champ
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    And when the paint quality betters a corvette?
     
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  25. JDT

    JDT Formula Junior
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    Ferrari has stated they will not build outside of Italy, so that is not going to happen.
     
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