Yep, that's how you make an ad! We have those ads here and most of them are funny. A couple of guys tackle a guy wearing head phones at a computer, pull the pants off a guy in a public stall from under the door. Yeah thoes ads I can stand to watch. The beer however, not as good.
Ya obviously staged is right. Pretty stupid, I could come up with a better prank in 5 minutes that would require 1/2 the effort.