Rich Energy to title sponsor HAAS F1. The partnership will result in a significant livery change(black and gold maybe) to incorporate the colors of Rich Energy, while the team name will become Rich Energy Haas F1 Team. “We are delighted to become the official title partner of Haas F1 Team in Formula One,” said William Storey, Chief Executive Officer, Rich Energy.
That's good news for them... but bad for McLaren, Williams, and Force Stroll. Williams is losing Martini, McLaren as been looking for a sponsor for 3 years, and these guys were linked to Force India but it fell through. Haas getting a deal over them has to be a bit of a slap.
Are there any rules about livery changes mid year? I know sponsors come and go throughout the season, stickers get added/removed, but is a complete color change allowed?
I'm sure it's allowed but why would you do it?? You would have to change merchandise, pit crew apparel, pit crew machinery and supplies with regards to paint scheme, Transportation, etc. etc. Best to wait till next year.
To be honest, HAAS is in better shape than McLaren or Williams right now, and more attractive to a sponsor. The Achiles Heel of HAAS is ... Grosjean !
Lotus had it not too long ago but with hints of red here and there. This rendition looks more like it. Yep, that JPS livery is iconic. I've seen that livery on some current custom production cars. It looks good when done right.
That was great livery back in the day. However, it's a "been there, done that" kind of thing. I would rather see them do something new.
fair enough. I suspect Gene Haas would paint it paisley if it would get them on the podium. Maybe they'll come up with a "MissionWinRightNow" slogan to plaster all over it.
Guess what, I knew that [emoji6] That said no matter how they paint it, it will look better than the Force India... but I guess Lance will not need to wear pink as well... Gesendet von meinem SM-G930F mit Tapatalk
[Autosport] Haas sets date for expected Rich Energy-style 2019 F1 livery unveil...........Thursday February 7.
Haas sponsor Rich Energy unconcerned by legal row over logo Image Unavailable, Please Login Haas’s new title sponsor Rich Energy has played down concerns it could be forced to change its logo due to a court case involving another company which uses a similar design. [retrompujps01]ATB Sales Limited, which produces the Whyte bicycle brand, has brought a claim against Rich Energy and its CEO William Storey before the Intellectual Property Enterprise Court. The two companies have registered similar logos featuring antler designs. Storey opposed an attempt by ATB to register one mark in 2017. The case is due to be heard on the 12th and 13th of March with a judgement due on May 1st – four races into the 2019 F1 season. Speaking to RaceFans at the presentation of Haas’s livery at the Royal Automobile Club in London last week Storey dismissed fears the company may be forced to alter its logo. “I have no concerns whatsoever,” said Storey. “I won’t use the word ‘nonsense’ but it’s really without foundation.” Haas’s new colour scheme, which reflects Rich Energy’s branding, drew immediate comparisons with the John Player Special Lotus liveries of 1972 to 1986. However Storey says his choice of colours for the brand was not inspired it. “Our brand has always been black and gold and in essence that’s because I’ve always found it a really evocative combination, I always liked it. The fact that I also loved the JPS Lotus cars is very serendipitous.” https://www.racefans.net/2019/02/11/haas-sponsor-rich-energy-unconcerned-by-legal-row-over-logo/ here's the Whyte logo Image Unavailable, Please Login
