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Hilfe! HELP!

Discussion in 'Europe' started by Stackhouse, Oct 17, 2004.

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  1. Stackhouse

    Stackhouse F1 Rookie
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    #1 Stackhouse, Oct 17, 2004
    I’m in need of some German assistance! I’m in the process of developing a marketing campaign for an automotive product line specifically oriented towards German Autos such as BMW, MB and Audi.

    I need a German word that is not offensive and conveys one or all of the following emotions; aggressive, power, attitude, excellence.

    Please post or PM some good ideas.

    Thanks!
     
  2. Wolfgang

    Wolfgang F1 World Champ
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    #2 Wolfgang, Oct 17, 2004
    Mhmm, not easy. Please give us some more background.
    A word which should NOT be offensive but should be aggressive?!?
     
  3. Stackhouse

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    #3 Stackhouse, Oct 17, 2004
    Looking for a common un-copyrightable word like the Italian word “FORZA” meaning “Power” in English. I’m looking for a German equivalent that can be pronounced easily by English speakers but have a distinct “German Attitude”.

    Thanks
     
  4. ze_shark

    ze_shark Formula 3

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    #4 ze_shark, Oct 17, 2004
    Prima.
     
  5. Stackhouse

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    #5 Stackhouse, Oct 17, 2004
    Good one any others?
     
  6. Dutchman

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    #6 Dutchman, Oct 17, 2004
    KRAFT = Power
     
  7. Dutchman

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    #7 Dutchman, Oct 17, 2004
    It is easy pronouncable and is very obvious a German word.

    Ton

    (No thanks, that'll be 1 % of your next years business income! :) )
     
  8. Stackhouse

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    #8 Stackhouse, Oct 17, 2004
    I saw that one but Kraft, in the USA, is associated with food products. Anything els?
     
  9. Stackhouse

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    #9 Stackhouse, Oct 17, 2004
    Thinking of a word that can be branded to a product. Like “Bose” = High quality sound systems.

    The word will be visible and needs to be recognizable. Could be a name of a German famous for innovation or a place known to inspire emotion.

    More Key Words…
    Sound
    Excellence
    Engineering
    Power
    Shattering
    Cutting edge
    Quality
    Style

    Thanks for the input so far!
     
  10. Dutchman

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    #10 Dutchman, Oct 17, 2004
    Schnell = Fast

    Die Einstellung = mental attitude
     
  11. Dutchman

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    #11 Dutchman, Oct 17, 2004
    Autoritaet (Authorität) = Authority
     
  12. Stackhouse

    Stackhouse F1 Rookie
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    #12 Stackhouse, Oct 17, 2004
    I like those, but they are a little long. Anything shorter? any Slang that means the same thing?

    Thanks! I'll have to officially PIMP you for the help!!
     
  13. Dutchman

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    #13 Dutchman, Oct 17, 2004
    Tempo = speed
    Flitzen = to speed
    Rasen = speed
     
  14. Dutchman

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    #14 Dutchman, Oct 17, 2004
    Qualität
    Klasse
    Innovativ
    Scharf
    Top
     
  15. Dutchman

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    #15 Dutchman, Oct 17, 2004
    Besser = Better
     
  16. Dutchman

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    #16 Dutchman, Oct 17, 2004
    Extrem
     
  17. Dutchman

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    #17 Dutchman, Oct 17, 2004
    Energie
    Potenz
    Stärke
    Macht
     
  18. Dutchman

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    #18 Dutchman, Oct 17, 2004
    That's what pops up in my mind. I like Potenz, Innovativ, Macht

    (and I am not even German)

    Good luck.

    Ton
     
  19. Stackhouse

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    #19 Stackhouse, Oct 17, 2004
    Your on Fire! Keep it up! What do these three translate to?

    BTW Think of opening your engine compartment and finding a name like “Bosch” printed on the items installed in it.

    I would like something catchy like that. Something that grabs your attention.
     
  20. Dutchman

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    #20 Dutchman, Oct 17, 2004
    Potenz is Power! But it is more something like High Potential/Sexual Energy/Masculinity. Innovativ means Innovation. This stands for new and modern. And Macht is a personal feeling of power/ being in control.

    Ton
     
  21. Dutchman

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    #21 Dutchman, Oct 17, 2004
    Have to go now! Will give it some more thought later!

    Good luck

    Ton
     
  22. Dutchman

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    #22 Dutchman, Oct 17, 2004
    One more: Strohm = electrical energy

    Put some "Potenz" to your BMW or Give your Audi some extra "Strohm"!

    Good luck!

    Ton
     
  23. Stackhouse

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    #23 Stackhouse, Oct 17, 2004
    Thanks Ton!

    It's more like Got "Kouni"? OR Install a pair of "Zella's" and increase your performance...

    Anyone else?
     
  24. alx355gt

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    #24 alx355gt, Oct 17, 2004
    What about...

    "Meister"?

    "Mannshaft"?

    "Einz"?

    "Fahren"?

    Just thinking...
     
  25. Dutchman

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    #25 Dutchman, Oct 17, 2004
    I don't understand the kouni or zella part! Do you mean that it is not catchy enough? Or do you mean that people don't understand what it means?

    Ton

    PS Wolfgang, give it a catchy go!
     
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