Ferrari licensing for small run memorabilia?

Ferrari is right up there with Disney on their strict enforcement of trademarks and copyrights. If they see it, you will get a C&D letter.

At the same time, they are unlikely to want to spend the effort to license a small run. Which likely means you're SOL.

 

At this point, Licensing, from the company releasing a Ferrari SUV/Truck thingy, will amount to:

Whatever you sold them for = Send us that. All of it.​

 

Exactly, unfortunately.

 

Hi Craig,

I would say if you plan to advertise and go 'big' - you'll get a C&D letter. After all, Ferrari even does this to folks that take "pictures" of Ferrari.

If you were doing this as a Hobby and do local small shows, I doubt you'll get any flak. That said, just call em up - I'm sure they have a standard price/quantity spec sheet.

Good Luck!

 

All of this smells fishy to me. A new member asking a question whose answer is a pretty obvious no all while describing in sales sheet detail the copyright infringing item he manufactured.

Sounds like a clever attempt to get around F-Chat’s advertising and copyright rules while hoping interested parties just message the OP for pics and pricing info.

 

I considered that scenario when i approved his first post. But if that was the plan, then it's actually not so clever and a non-starter.

We know that Ferrari is aware of this board, so posting just created a record of his actions for Ferrari. Plus the board does require products or merchandise be properly licensed before they can be sold here. So again there's now a record if his intent was subterfuge rather than taking his post at face value.

 

This product idea doesn’t sound much different than any number of laser cut metal Ferrari signs on Etsy which many members here have based on garage pics. I doubt very much any of these are licensed products based on their cheap price. Worse case you get C&D and have to stop selling them. Don’t do a mass production run that you might be stuck with. I am not a lawyer and this advice is worth what you paid for it.

 

Copyright infringement without a license of course.

BUT.....

Just take a look on Etsy. I'm always amazed how many people get away with selling logos there. Hard to believe Ferrari doesn't crack down on them.

 

I know. I have a cnc plasma and cnc router table so people are always coming to me. I can't beat the cheap crap pricing like Etsy.

You have to remember it's all about price in this realm. Put your shield concept out there and within 24 hours there will be a dozen copies at half your price. That's why I stay off there and try to only use my time to create things that aren't easily knocked off. It's not just on Etsy though, even the big concours and Ferrari guys will try to nickel and dime you. Lol, you'd be surprised how many guys want to pay $200 for a 1/4 scale wood buck. Guess they don't know the rpice of material as I have more than that in my costs.

I get at least ten DM's a day on Instagram asking for my cnc wood buck files. They must think I'm stupid.

 

Ive been in licensing for over 20 years. To echo several posts above, Ferrari is way worse than Disney. Disney lets a ton of stuff go these days. Not so much Ferrari.

If you fly under the radar and are only selling 100 pieces you will probably be fine. But if you cross their radar you will get a C&D.

There are literally hundreds of hobbyists making unlicensed Star Wars product right now. Its all on Etsy and Disney isnt shutting it down. They will only bother if they feel you are selling enough to be making a business out of it.