Ferrari sponsorship question...

I heard they're going with a Hello Kitty theme. It was tested on focus groups using a Testarossa as a stand-in for the F1 cars.

 

The red/orange with white trim on the Ferrari has nothing to do with Vodaphone. It has to do with Marlboro.

Despite future tobacco advertising bans in F1, Marlboro has renewed its massive sponsorship of Ferrari I think through 2011, so even though the Marlboro logo will not appear after 2007, the cars will remain the red/orange with white trim as they now appear. Very likely similar to the way they appeared in 2006 at venues where tobacco advertising is already banned.

The feeling is that everyone will know it is Marlboro even though their logo no longer appears.

 

actually, Ron, i do think the white trim has to do with Vodafone. Vodafone's huge white logo says it all. remember the cars back in 2000 and 2001? they were pure red, even the barge boards, because there weren't Vodafone sponsorships.

but when Vodafone started sponsoring the scuderia back in 2002, they also introduced those white trim. i think the car looks a whole lot better with the white addition, rather than the pure red.

 

And they are paying how much to have an "invisible" logo, this defeats the purpose of advertising. Why would you continue to advertise where everyone knows who you are? Then again people smoking puzzles me too. If anyone can explain any of those question I would be grateful.

 

I never knew this......


Now, paint it like a McLaren from the 80's - THAT would scream 'Marlboro' to me...

 

LoL...

 

there's not much of invisible logo, but if u look properly, Ferrari run the Marlboro decals by the ' barcode ', indicating that it's actually Marlboro.

why do people smoke? i have no idea... too much of money, so they burn it

 

I'd rather see them go back to scarlett red instead of this day glo red stuff they've been running.

 

The brighter colors show better on televised programs. At one time the cars bore the color of the country of origin - Italy = red.

Carol

 

I think there was a motive to add the white due to Vodafone, but if you go back in time, say Niki Lauda's 312's, they also had white trim, along with some of the sports racers of the past. No Vodafone back then.

Then check out a pack of Marlboro, it is red with white trim.

I would rather have seen Ferrari dump the cigarette sponsorship all together. One more area that NASCAR has taken the lead.

 

LoL. thanx for the info Ron. altho i wasn't born that time, i have seen pics of Lauda's Ferrari. thanx for pointing out.

 

Maybe the only benefit of being old, I was there back then. :}

 

The color was changed when Marlboro started sponsoring just Ferrari, instead of Ferrari and McLaren in 96 or 97. The color change was because of Marlboro wanting it that way. I remember the old Ferraris showed up just fine on TV back then...............

Luis

 

This is what I understand also. Something about the color did not show well on European TV, so a bit of orange was added.

 

Umm, where do we begin. OK. Once upon a time, there was an Italian mechanic by the name of Enzo...Seriously, like Carol said, the colors harken back to the days when teams ran under "national" colors. Britain was green, Germany silver, Japan white, France blue, and Italy red.

As far as logos, it surprises me that there's never any mention about the origin of Mario Andretti's signature helmet design. Anyone remember?

 

Question: Can anyone quote the GP (part of the World Championship) where the factory Ferraris were not in red livery?

Yes, there are two.

 

You got me in a pretzel. No idea.

The only thing I can think of are the black noses for 9/11 and the Pope's death. But an entire car? I only heard of a black Ferrari for testing early in the year. Must have been in the fifties or sixties.

 

Yeap, it was in the 60s. The F1 Ferraris were "white and blue", for 2 GPs.

Enzo Ferrari had a sulk and wouldn't paint his cars red!!!

 

White and blue Ferraris? Sounds like the Saubers from 97-05.

Thanks for that tidbit, very interesting.

 

Well, since nobody cares I'll answer my own question. Mario got his famous helmet stripe back when he was first sponsored by Viceroy cigarettes.

 

We care, just got to this. Wasn't that Viceroy period with car owner Vel Meletich? Maybe that was Parnelli.

 

The cars already had white wings in 2000 and 2001. I think that the white stripes and wings came from the 70s. Remember the 1993 F93 too.

 

US GP 1964 and Mexico GP 1964. Drivers John Surtees and Lorenzo Bandini.
The factory Ferrari appeared in blue (bottom) and white (top) livery; the American national colours!!!

There is a story about this. Enzo Ferrari wanted the Ferrari 250LM to be homologated in GT. He had to produce 100 for homologation, but wanted to use a loopole in the reglementations: FIA would accept a different body on a GT, as long as 100 originals had been produced (he used that for the GTO, as an evolution of the 250SWB, and Shelby used it too for the Daytona coupe as an evolution of the Cobra 289).

The problem was that the 250SWB and the GTO were FRONT ENGINE while the 250LM were REAR ENGINE - a major flaw to call it an 'evolution'. The Italian Automobile Club refused examined it, called it a 'different' car and refused to forward the application to the FIA. Ferrari started a war of words with his national sporting authorities, threatened to give up racing and sent back its competitor's licence.

Surtees was still in contention for the title. A compromise was found, with Luigi Chinetti entering the last 2 GPs under the North American Racing Team with his competitor's licence, and flying American colours!!

Surtees finished 2nd at Watkins Glen, Bandini's engine broke. Surtees still had a chance to be WDC, so had Clark and G.Hill. At Mexico, Clark's car broke, G.Hill lead in front of Bandini, Gurney and Surtees who was having a bad race. Bandini rammed G.Hill's car, forcing its withdrawal and ruining his chance of a title. Gurney took the lead, followed by Bandini and Surtees in the distance.
Surtees needed 6 points to be WDC, so the Ferrari pits signaled Bandini to let him through. Obeying orders, Bandini slowed down and Surtees finished 2nd becoming WDC by a margin of 1 point!

A typical example of Ferrari team orders!
I am just wondering what today's race stewards would make of Bandini and Ferrari tactics.